Janet Chang Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

Responsible for driving pipeline for the financial services industry vertical through integrated lead gen campaigns in collaboration with field, product marketing, and sales teams.

Chicago, Illinois, United States

Chicago, Illinois, United States

Chicago, Illinois, United States

Defined a digital strategy for a financial services client to connect customers from digital to human-supported channels. Experience included defining the customer journey/experience, assessing customer data, conducting user interviews, creating a digital maturity assessment, and defining technology/platform and brand strategies.

Greater Chicago Area

Deloitte Consulting established an Internet of Things practice in 2016. I was hired to launch a go-to-market strategy which included creating the value proposition, messaging, case studies, sales collateral, and demand-gen campaigns to build brand recognition and drive sales. I led the planning and execution of digital and event campaigns that generated leads, boosted consumption of thought leadership, and differentiated the brand.I worked with business execs to align priorities and resources, including managing annual marketing budgets and vendor procurement as well as collaborating with the in-house creative agency, PR, brand, risk, and technology partners including AWS, PTC, and GE Digital.Achievements:• Launched Smart Factory campaign, including solution messaging, success stories, demos, and presentations, driving client demand that exceeded leads goals• Scored high marks from industry analysts for marketing approach, helping lead to Deloitte’s recognition as a global leader in IoT services by Forrester• Oversaw content strategy for AR-enabled “Virtual Factory" app and comic book, ensuring compelling story and user experience, and led demo launch at industry event that attracted 400+ leads• Produced Supply Chain Chief Futurist’s weekly video series, growing viewership from ~15 to 300+ per video and launched companion podcast• Directed monthly SEM campaign that consistently beat benchmarks for retention and click-thru rates by 20% and 100%, respectively• Partnered with technology providers on joint initiatives, including solution launches, eminence, and lead-gen events, with recent activities generating 200+ leads and $2M+ pipeline• Developed an online ROI calculator and lead-gen email campaign utilizing Marketo and LinkedIn to target key clients, resulting in a 30% lead capture rate• Led marketing and social media strategy for annual sponsorship of industrial IoT event, increasing Deloitte mentions by nearly four times over previous year

London, United Kingdom

After several years in Deloitte's global organization, I accepted an offer to join the UK firm for a year to gain international work (and life) experience and exposure to regional operations.As the UK social media lead, I oversaw communication and campaign strategies for member firm business lines and industries.I also created an ambassador program to educate and engage employees on becoming social media advocates to strengthen their professional brand and increase reach of Deloitte's messages.Additional achievements: • Initiated creation of a digital channels planner, streamlining operations and improving campaign visibility• Fostered strong relationships with and connected key stakeholders (e.g., media relations, recruiting, service leaders) to align strategies and best practices • Identified industry-leading tools and vendors to support business needs, managing budgeting, procurement and service relationships• Led and trained support team, improving turnaround time for clientsSpecialties: B2B marketing, social media strategy, social media governance, social analytics, community engagement and training, paid social, corporate communications

Greater Chicago Area

Responsible for defining Deloitte's global social media strategy, supporting the global network in adopting best practices and technologies, and overseeing the growth of and engagement with Deloitte's corporate social media channels.Achievements• Led global rollout of Sprinklr, Deloitte’s first enterprise social media platform, across 20 countries, increasing productivity, collaboration, compliance and network security• Implemented global social media strategy elevating Deloitte’s overall social business readiness• Founded and chaired Global Social Business Committee, connecting social media leaders in priority markets to establish a center of excellence for Deloitte• Recognized for outstanding performance developing social media campaigns for Deloitte's presence at the World Economic Forum in Davos• Launched first Big 4 Global CEO LinkedIn Influencer and Twitter profiles• Created Digital Mentorship program advising executives on effective use of social media and trained 100+ marketers at inaugural digital workshop • Hosted monthly social media learning series subscribed to by 1,000+ marketers and practitionersSpecialties: Social media marketing and strategy, B2B marketing, enterprise social channels management, paid social, cross-channel demand/lead-gen campaigns, social analytics, social listening, community engagement and training, executive leadership digital mentoring, project management, content strategy, corporate communications

Greater Chicago Area

Advised business stakeholders in services and industries including tax, public sector, financial services, and technology on how to effectively present and promote online content and monitor campaign success. Achievements:• Launched first external global blog featuring leadership insights on business issues, generating 200% increase in site traffic over 12 months• Established monthly social media learning series to share best practices and trends, attracting 1,000+ subscribers• Volunteered on Deloitte Consulting client project creating digital strategy for a national nonprofit• Led Global Communications team intranet migration to Sharepoint, virtually managing team in India to successfully complete full site review on schedule

Greater Chicago Area

Developed web content in collaboration with students, faculty, and staff to effectively market Law School’s online presence. Achievements • Managed development and re-branding of MacArthur Justice Center site from design to launch.• Promoted integration and compliancy of new web technologies, including faculty blogs and Flash campaigns.• Designed and led usability testing of CLE and Alumni sites and managed enhancements to content and navigation based on test results.• Implemented WebTrends-based tracking method for monthly alumni e-mail campaigns.• Created editorial style guide to standardize online and print content.

Bs, Journalism, Economics

Certificate, Best Practices In Web Design