My business is two-fold: • As a freelancer writer/editor, I write, edit and create content in all forms—print and online (everything from news and magazine articles to blogging, website copy, and, of course, social media)• As a business and marketing strategist, I help businesses and non-profits better understand their strategic business and marketing needs and then help them implement those strategiesAs an experienced marketing and business development strategist, I assist… Show more My business is two-fold: • As a freelancer writer/editor, I write, edit and create content in all forms—print and online (everything from news and magazine articles to blogging, website copy, and, of course, social media)• As a business and marketing strategist, I help businesses and non-profits better understand their strategic business and marketing needs and then help them implement those strategiesAs an experienced marketing and business development strategist, I assist companies in reaching their full potential by providing clear direction and marketing strategies. Expertise includes social media, blogging and content marketing, strategic plan development. I am particularly interested in helping regional magazines, entrepreneurs, small and women-owned businesses and not-for-profits.Clients include or have included:• Hearst Connecticut Media as a consultant brought in to recommend redesign and rethinking, and then implement a total revamping of Connecticut Magazine• Infinity Music Hall & Bistro, which I consulted with from its inception in 2008-2015, a time frame that included expansion into the Hartford market and the addition of a second franchise, www.infinitymusic.com• Bloom Well Center, a chiropractic and alternative health care practice in Albany, NY, http://bloomwellcenter.com/• Cognate Nutritionals and Fuel for Thought, www.fuelforthought.co.• Norfolk Chamber Music Festival, http://norfolk.yale.edu/• Greenwich Odeum, http://www.greenwichodeum.com/ Show less

As associate editor of the Outlander Cast blog, I help develop story ideas and then edit and format using appropriate SEO. I work in tandem with the editor and help oversee the blogging team. I also help strategized and then implement marketing strategy for the Outlander Cast brand, which includes a podcast as well as large and very active Instagram, Twitter and Facebook groups.

Edited and assigned all web content for Take Magazine, which included at least one post daily, seven days a week.Responsible for all SEO and Wordpress preparation.Responsible for building web traffic and helped oversee content strategy across platforms. Tripled web traffic during my web editor tenure at the magazine, which closed Dec. 31, 2017.

Helped direct strategies and wrote data-driven content for various online clients; help create outreach strategies to maximize readership/traffic of online content

In charge of assigning, editing and writing content for the Take Magazine's website.

Created the Times Union Magazine Division in 2007, launching seven different magazines, related multimedia and event products with local content, including but not limited to 518Life and Women@Work. Also created and ran two local magazines for Hearst Media Services CT from 2009 to 2013 as part of a strategy to offset declining print newspaper revenues with different niche products. Selected results include but are not limited to: achieved 95% pickup/readership for 518Life; creation/launch of… Show more Created the Times Union Magazine Division in 2007, launching seven different magazines, related multimedia and event products with local content, including but not limited to 518Life and Women@Work. Also created and ran two local magazines for Hearst Media Services CT from 2009 to 2013 as part of a strategy to offset declining print newspaper revenues with different niche products. Selected results include but are not limited to: achieved 95% pickup/readership for 518Life; creation/launch of new membership business model for Women@Work; 2012 recipient of Hearst Eagle Award given annually to "dedicated individuals (who) have made exceptional contributions to the success and prosperity of Hearst Newspapers." Show less

Marketing and brand strategist.

Oversaw weekly publication and revenue creation for two alternative newspapers and two monthly magazines. Created Preview CT and Preview MA from scratch as alternate revenue streams. Responsible for $6-plus million in annual sales, with 27 direct reports. Award-winning publications under my tenure as group publisher. This was my final position at the company, where I worked for two 10-year stints, first as listings editor, reporter and managing editor, and then, after a three-year… Show more Oversaw weekly publication and revenue creation for two alternative newspapers and two monthly magazines. Created Preview CT and Preview MA from scratch as alternate revenue streams. Responsible for $6-plus million in annual sales, with 27 direct reports. Award-winning publications under my tenure as group publisher. This was my final position at the company, where I worked for two 10-year stints, first as listings editor, reporter and managing editor, and then, after a three-year stint at the Litchfield County Times, as editor and finally publisher and group publisher. Show less

My responsibilities included covering state politics, seven towns in Litchfield County, arts and culture as well as feature writing. Second place New England Press Association award winner for investigative journalism for coverage of Winsted Hospital closing.