President
Current* Principal of market research firm specializing in QUALITATIVEMARKET RESEARCH and projective techniques such as visualization, archetypes, and laddering * MODERATOR for focus groups, in-depth interviews, dyads/triads, blogging and ethnography.*Certified WBE by the WBENC, NYS and NYC certified and select vendor for MTA* In-house database and U.S. national recruiting staff*IN PERSON or ONLINE RESEARCH*Multiple Formats: In-person research, TDI's WATI CATI*Online research specialty - IDEA STREAM (6 in one online tool) * Ethnography and in-store research. *Variety of experience across diverse markets and industries - advertising, political, consumer, B2B, medical, and professional.WWW.VIEW-FINDERS.COM Keywords: Moderating, Recruiting, Interviewing, Online, Project Management, Brand Planning, Advertising, Media, market research recruiter, Focus Facilities, McCann, JWT, Advertising Agencies, Television, strategist, Radio, Production, Pepsi, Kraft, Firefish, Strawberry Frog, Egg, Advanced Opinions, Trialgraphix, opinion studies, anomoly, political, brand planner, new jersey, connecticut, Trial consulting, polling, Ipsos, Isurus, Consumer Eyes, CBA, Razorfish, Pitney Bowes, focus groups, president, CEO, Pfizer, democrats, republicans, independents, focus room, focus pointe,murray hill, national children's council, Young and Rubicam,