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Janeth Correa Email & Phone Number

Head Operations and Strategy and Content Studio at Grupo Expansión
Location: Benito Juárez, Mexico City, Mexico 15 work roles 4 schools
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Current company
Role
Head Operations and Strategy and Content Studio
Location
Benito Juárez, Mexico City, Mexico
Company size

Who is Janeth Correa? Overview

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Janeth Correa is listed as Head Operations and Strategy and Content Studio at Grupo Expansión, a with 1038 employees, based in Benito Juárez, Mexico City, Mexico. AeroLeads shows a matched LinkedIn profile for Janeth Correa.

Janeth Correa previously worked as Head Operations & Strategy / Content Studio at Grupo Expansión and Business Lead at Mrm. Janeth Correa holds Diplomado En Sexualidades, Feminista Interseccional, Ethnic, Cultural Minority, Gender, And Group Studies, Diploma Sep from Colectivo Maka.

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Grupo Expansión

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Profile bio

About Janeth Correa

I trust teamwork based on collaboration, trust, and honesty. In my last positions, I have experience leading teams of +50 people in advertising agencies, specializing in designing and coordinating agile operation processes with a humankind perspective. I'm focused on human-centric, insightful strategic thinking, audience analysis, and cultural trends as the basis for generating great ideas that help people and brands. Culture is the fundamental basis that moves us as a society to transform and evolve, and that is where creativity can cling to develop discourses that can transcend and become a powerful tool that can transform brands, people, and even the world.I'm a graphic designer with a Master's Degree in Senior Communication and Advertising Management. I began my career in advertising, I started at Publicis many years ago, and from there, I jumped to network agencies, independents, postproduction companies, startups, etc. My vision has always been to learn from each area to become more comprehensive beyond just having a vertical career.My desire to explore what led me to learn "digital" early in my career (2011) has made me more strategic and, in recent years, leading brand strategies and the operational business. The spirit of exploration gave me the drive to work in various areas, from global agencies to undertaking and operating a startup. And I always want to keep exploring new ways.

Listed skills include Advertising, Digital Marketing, Integrated Marketing, Marketing Communications, and 12 others.

Current workplace

Janeth Correa's current company

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Grupo Expansión
Grupo Expansión
Head Operations and Strategy and Content Studio
Mexico City, CDMX, MX
Employees
1038
AeroLeads page
15 roles

Janeth Correa work experience

A career timeline built from the work history available for this profile.

Head Operations And Strategy And Content Studio

Mexico City, Cdmx, Mx

Head Operations & Strategy / Content Studio

Current

Mexico

Apr 2023 - Present

Business Lead

Current
Mrm

Mexico City, Mexico

In charge of leading the team of Accounts & PMs, PR & Comms, Creative, Content & SM, and Media, to be the trusted business partner for the IKEA brand.Responsible to drive impactful business results with strong operational management to ensure we have the right people to deliver the projects to the client and within budget.Looking all the time for the opportunity to bring integrated solutions to the brand.Hunting for new opportunities to help resolve the brand challenges to bring expertise to the brand in the form of creative business solutions.

Nov 2021 - Present

Vp Operations & Strategy

Mexico City, Mexico

Entrepreneur and responsible for the startup of Black Mapache, from its beginning of operations, design, and implementation of operational processes in order to have more agile teams on a day-to-day basis. Implementation of agile methodology and design thinking.As a part of the founder team and as a leader, my role was to bring a working knowledge of digital and an outstanding track record of building / leading multi-faceted business units within a digital/creative/social agency based on digital content production.

Apr 2019 - Nov 2021

Operations Manager

Mexico City, Mexico

In charge of the company’s operation, I’m leading the Project Manager, Creative & Motion, Social Media teams and main responsible for designing strategies for the brands.Responsible for the agency operation and the production of digital content. In charge of the teams: social media, social listening, accounts & PMs, postproduction & motion graphics for digital content, and leader of the brands’ strategies for all the Clients.Clients / Brands:DEC Heineken Mexico brand portfolio for digital content, Tourism of Los Cabos, Caribbean Cooler, Posadas Group, among other brands.

Jul 2017 - Feb 2019

Digital Operation Manager

Mexico City, Mexico

Transversal and collaborative work with all the agency’s brands.In charge of the Project Manager team, working on integrated and digital strategies, SM, Trends, Data Analytics for improved campaigns, and managing digital resources to integrate the digital services for all the agency brands.

Apr 2016 - Jun 2017

Brand Leader

Mexico City, Mexico

Consulting and designing the digital operation structure of the content agency for the Digital Engagement Center by Heineken. Starting with the operation of the brands: Tecate, Heineken, Amstel, Sol, Strongbow.Client: Heineken Mexico

Feb 2016 - Apr 2016

Account Director

Mexico City, Mexico

Brand agency leader responsible for the integration and communication of all teams and agencies (btl, digital, media, experiential, Etc.) to deliver integrated brand strategies.Clients / Brands:DIAGEOJohnnie Walker KBB, Red Label, Black Label, Double Black, Reserve: Glod, Platinum and Blue Label.J&BGrupo PeñafielPeñafiel Mother Brand, Mineral and Flavors

Feb 2014 - Jul 2015

Account Director

Attending and managing sectors of the retail consumer goods industry. In charge of leading strategic projects in coordination with the global and regional team.Client: Kellogg'sBrands: All-Bran Cereal y Barras / Extra

Oct 2013 - Jan 2014

Regional Account Director

Attending and managing sectors of the retail consumer goods industry. Leading product and campings launches, annual business task contribution in terms of communication. Leading communication campaigns in coordination with the regional team and multidisciplinary agencies (digital, btl, and media).Client: P&GBrands: Laundry Tier III Latam Bold 3, Magia Blanca, Rindex Laundry Tier II Latam ACE

Aug 2012 - Oct 2013

Account Supervisor

Mexico City, Mexico

Attending and managing sectors of the consumer goods industry for retail. Leading communication campings and projects for the Clients.Clients / Brands:- Conagra Foods / ACT II, and web page for mother brand.- MARS / Lucas y Swinkles - P&G / New Business MDO (Mexican Market)

Dec 2010 - Jul 2012

Sr Account Supervisor

Mexico

Supervising ATL/ BTL strategies and projects follow-up.Clients / Brands:- Nutrisa / Brands: Frozen yogurt and Health food store- Lindor / Lindt chocolate

Jan 2010 - Dec 2010

Project Lead

Bionika By Organika

México D.F.

Emerging Start-up.Supervising strategies, PR, production events and post-production projects follow-up.Clients / Brands: - Beam Global spirits & Wine, Inc. / Tequila Hacienda y Tequila Tres Generaciones- ESPN

Nov 2007 - Dec 2009

Account Executive

Mexico City, Mexico

Project follow-up for atl campaigns.Clients / Brands: - Kimberly Clark Mexico / Huggies Supreme, Little Swimmers, Pull-Ups, Good Nites, Kleenex Cottonelle, Kotex- Kraft / Tang, Kool-Aid, Clight

Mar 2006 - Nov 2007

Account Executive

Mexico City, Mexico

Project follow-up for btl campaigns.Clients / Brands: -Nestlé / Svelty-HP

Aug 2005 - Feb 2006
Team & coworkers

Colleagues at Grupo Expansión

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4 education records

Janeth Correa education

Diplomado En Sexualidades, Feminista Interseccional, Ethnic, Cultural Minority, Gender, And Group Studies, Diploma Sep

Colectivo Maka
FAQ

Frequently asked questions about Janeth Correa

Quick answers generated from the profile data available on this page.

What company does Janeth Correa work for?

Janeth Correa works for Grupo Expansión.

What is Janeth Correa's role at Grupo Expansión?

Janeth Correa is listed as Head Operations and Strategy and Content Studio at Grupo Expansión.

Where is Janeth Correa based?

Janeth Correa is based in Benito Juárez, Mexico City, Mexico while working with Grupo Expansión.

What companies has Janeth Correa worked for?

Janeth Correa has worked for Grupo Expansión, Mrm, Black Mapache, Curiosity Media Group, and Teran\Tbwa.

Who are Janeth Correa's colleagues at Grupo Expansión?

Janeth Correa's colleagues at Grupo Expansión include Alberto Herrera, Ximena Malagón Garfias, Raúl Pineda Ferrer, Pamela Velilla, and Luis Alberto Zanela Villegas.

How can I contact Janeth Correa?

You can use AeroLeads to view verified contact signals for Janeth Correa at Grupo Expansión, including work email, phone, and LinkedIn data when available.

What schools did Janeth Correa attend?

Janeth Correa holds Diplomado En Sexualidades, Feminista Interseccional, Ethnic, Cultural Minority, Gender, And Group Studies, Diploma Sep from Colectivo Maka.

What skills is Janeth Correa known for?

Janeth Correa is listed with skills including Advertising, Digital Marketing, Integrated Marketing, Marketing Communications, Creative Strategy, Creative Direction, Digital Strategy, and Marketing Strategy.

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