I lead a small team yet mighty team to deliver all marketing activities that help Policy in Practice to reach it’s goals. We use traditional and digital marketing techniques to raise awareness of the lives we’re changing through our work. I'm based in Donegal and commute to our head office in Westminster once a month. Best of both worlds.

Creating and delivering digital marketing strategies for clients in the UK finance sector.

I help organisations develop and deliver brilliant marketing activity.Clients: ~ Award winning online learning provider of ACCA exam supports~ Microbrewery~ Tourism services provider~ Physiotherapy clinics~ Third sector research and policy organisation~ Award winning tech App start up~ Award winning bus company~ Public sector focused social enterpriseBriefs:~ Creating strategic marketing plans~ Creating digital marketing plans~ Writing buyer personas~ Developing digital sales collateral ~ Developing branding strategies~ Mentoring delivery of plans~ Managing social media activity across multi platforms~ Blogging and copywriting~ Creating and delivering content marketing plans~ Delivering website refreshes

As the Online Communications Officer for CARDI (Centre for Ageing Research in Ireland) I managed the organisation's social media presence, creating and sourcing relevant and interesting content to engage our target audience.

I joined Learning Pool as one of the company's first senior recruits in early 2007 when the company was in its very early days as a new tech start up.My task was to set up the marketing operation which involved creating and executing the marketing strategy. I also developed the company's brands, online community and customer base. As Marketing team leader I helped customers get the most from the online community by nurturing relationships. My team created all the marketing collateral, campaigns and sales and support for the company, as well as key events and annual conferences.During my time at Learning Pool we won many awards including the Deloitte Fast 50 and Intertrade Ireland's Seedcorn competition.

An Curragh was a workers co-operative that was established to sell traditionally produced Irish craft products to overseas markets. The sales channels involved were seasonal catalogues as well as online.I joined the organisation to help set up the marketing operation and was involved in identifying and renting lists from overseas brokers to send the catalogues to. I set up the online presence with the IT team.I also worked on the branding and catalogue design with the graphic designers, liaised with the producers of the products and with the warehouse team on the packaging and despatch of the orders to customers.Unfortunately the craft co-operative folded due to poor sales from US when the recession of 2007 hit.

During my time at Department of Health I worked for the Mental Health team as a Communications Advisor.My focus was on providing support around the consultation and publication of the (draft) Mental Health Bill. I worked closely with colleagues on stakeholder management as well as communication vehicles and messages. I was also involved in providing briefings to the Health Minister.

Manager of six sales channels reaching a customer base of 5m in the UK and 1m internationally, with a budget of £1.5m and achieving sales of £60m.Key achievements include:Designed and implemented strategies to reach new and existing customers. Achieved growth of over 40% in 5 years by creating a portfolio of sales channels that uses a mix of direct relationships with the customer (direct mail and web), intermediaries (Post Office Ltd and retail) and business-to-business channels (Trade and Overseas Representatives).Created the stamps and collecting community on www.royalmail.com/stamps including designing the online shop functionality & associated fulfilment operation, the ‘Smilers’ application and the online content, email campaigns and online media campaigns. Returned the sales channels portfolio to full profitability by identifying a cost reduction and income generation programme. The resulting profitability changed from an average of –12% profitability to +52% profitability over 3 years.