Janet Hoffer Email & Phone Number

Wilmington, North Carolina, United States

Carolina Beach, North Carolina, United States

Founding member of non-profit 501(c)(3) organization formed to support parks and recreation projects and activities in Carolina Beach, NC. Role includes creating and managing web site, social media, membership, capital campaigns, fundraising campaigns and awareness of organization.

Wilmington, North Carolina Area

Wilmington, North Carolina Area

• Develop and maintain an active strategic marketing plan for company of 60+ employees• Responsible for all ongoing business communication and public relations needs• Develop annual marketing budgets and track costs• Lead conference teams in coordinating multiple annual medical education conferences• Oversee the creation and management of brand • Create and design, proof all marketing materials for company• Website/Social Management/Webinar management • Responsible for all IT management

Greater Milwaukee Area

• Brand Strategist—oversee the creation and management of all corporate brands• Oversee development of web sites, corporate videos and marketing collateral• Develop a marketing budget and track costs and results through analytics• Develop and manage detailed marketing plans rooted in strategy that aligns to sales objectives• Write press releases and develop relationships with national produce media• Write and design all sales and marketing collateral, trade show materials, corporate logos and online content

Jackson, Wi

• Creation and design of logos, menus and marketing materials for top customers• Development of social media goals and marketing strategies for Sysco customers• Development of sales promotions and accompanying corporate materials• Planning, preparation and management of trade shows and corporate meetings and all accompanying materials• Creation and design of all in-house marketing materials• Developed a tracking system for customer menu projects to determine profitability

Wilmington, North Carolina Area

Snow’s Cut Media • Carolina Beach, NC (2005-2010)Publishing• Founder of media company that includes three regional publications—one monthly, two annual• Print production management—vendor negotiations, management of all printing • Plan, budget and execute marketing and publicity and branding strategies for Snow’s Cut Media• Designed web sites for Snow’s Cut Media products: www. pleasureislandvacationguide.com, www.snowscut.com, www.vacationcouponsbook.com• Hiring and supervision of employees• Distribution management of all publicationsEditor-in-chief • Responsible for creative budget, managed all freelance writers, photographers, designers, interns, administrative staff, sales & accounting staff• Art Direction—Oversee creative concept of all publications, design and direction of client advertising and outside design projects, Design and produce publications, Extensive experience directing photo shoots• Editorial content management—Gave editorial direction and story ideas to writers, fact-checked, edited articles (utilized Chicago-style editing guidelines)Event Management• Sponsored/coordinated many local events: Candidate’s Forum • Holiday Walk • Wilmington Sea Dawgs • Silvagni Surf contest • Boardwalk Summer Event Series • Women’s Health Summit• Managed/founded book store & business center we opened in our office in 2007.

· Features and lifestyles writer for Island Gazette weekly newspaper

· Graphic design, branding and marketing consultation · Advertising design and marketing for clients of all sizes · Organize public relations campaigns · Features and lifestyles writer for Island Gazette weekly newspaper

· Layout and feature design for Natural Foods Merchandiser and Nutrition Science News monthly publications · Graphic design for Boulder Planet weekly newspaper · Design trade show materials, attend and work at annual trade show

Certificate, Graphic Design

Bachelor Of Arts, Political Science