Janethri Gurusinghe Email & Phone Number

Colombo, Western, Sri Lanka

 Responsible for the corporate direct and digital marketing strategies targeted at generating leads and sales growth.  Cultivating and nurturing client relationships while effectively managing key accounts. Leveraging data analytics and market research to identify new business opportunities and maintain a competitive edge in line with industry trends. Overseeing the preparation of sales forecasts, budgets, and reports, providing strategic insights to the CEO. Identifying and pursuing potential B2B partnerships, fostering strong relationships to enhance business prospects.Achievements: Consistently outperformed annual sales targets by an exceptional margin of over 15%, demonstrating remarkable resilience and adaptability during the challenging pandemic era. Revolutionized operations by implementing cutting-edge efficiency measures, significantly streamlining the admin and HR departments of this start-up company, setting a new standard for organizational excellence

Colombo, Western, Sri Lanka

 Conducting thorough compliance assessments to identify potential risks and gaps in existing policies and procedures. Designing and implementing compliance frameworks, controls, and monitoring mechanisms to mitigate identified risks effectively. Providing expert advice and guidance to key stakeholders on compliance-related matters including investors. Keeping abreast of changes in relevant regulations and proactively updating policies and procedures to reflect such changes. Collaborating with cross-functional teams to embed a culture of compliance throughout the organization.Achievements: Led the company to become a fully compliant fund management company as per the new CIS Code of the Securities Exchange Commission, Sri Lanka within 6 months of implementation of the Code. Made a clear perception amongst the officials of the SEC that the Company is a transparent entity.

Sri Lanka

 Spearheaded the development and execution of the investment strategy, aligning it with the company's overall business objectives and risk appetite. Monitored financial markets and economic trends to identify investment opportunities and potential risks, making informed recommendations to senior management. Led a team of investment analysts and portfolio managers, providing mentorship and direction to optimize performance and achieve investment targets as well as the Investment Banking Unit that specialized in formulating Business Plans. Conducted comprehensive risk assessments on existing and potential investment portfolios, implementing risk mitigation strategies as needed. Collaborated with various departments, such as finance, legal, and compliance, to ensure compliance with regulatory requirements and internal policies. Developed and maintained relationships with external stakeholders, including clients, regulatory bodies, and investment partners. Played a pivotal role in financial planning and budgeting, contributing insights to the strategic decision-making process.Achievements: Successfully achieved and surpassed investment targets above 20%, generating consistent returns for the organization's portfolios. Implemented a robust risk management framework that effectively identified and mitigated potential risks, safeguarding the company's financial health. Led the company through challenging market conditions, making strategic adjustments to preserve and enhance investment performance including introducing new fund to the portfolio.

Sri Lanka

 Led and oversaw the day-to-day operations of the department, ensuring seamless execution of key processes and strategies. Developed and implemented comprehensive risk management frameworks to identify, assess, and mitigate potential risks, safeguarding the organization's assets and optimizing returns for clients. Collaborated with cross-functional teams to establish and enhance investment strategies, aligning them with clients' financial goals and market trends. Successfully secured new business opportunities by building strong relationships with existing clients and proactively identifying and pursuing potential prospects. Conducted in-depth market research and analysis to identify emerging trends and opportunities, enabling data-driven decision-making for business development strategies. Streamlined operational processes, resulting in increased efficiency and reduced operational costs.Achievements: Successfully coordinated and managed event planning including four fund launches. Implemented strategic cost-cutting initiatives leading to a remarkable 20% reduction in departmental expenses, enabling the team to surpass ambitious targets by an impressive 25%.

 Led a high-performing marketing and research team, overseeing their day-to-day activities and ensuring alignment with strategic goals. Conducted in-depth market research and competitive analysis to identify emerging trends and opportunities, providing the company with a competitive edge. Collaborated cross-functionally with product development teams to integrate consumer feedback into product enhancements. Managed the entire product lifecycle, from conception to launch, by coordinating with design, production, and marketing teams, resulting in timely and successful product releases. Established and maintained strong relationships with key industry influencers and stakeholders, fostering partnerships that expanded the company's market reach. Provided actionable insights to executive leadership through detailed reports and presentations, enabling informed decision-making and strategic planning. Implemented streamlined processes for collecting and analyzing customer feedback, enhancing the company's ability to adapt to changing market preferences.

United Kingdom

 Cultivated and nurtured robust B2B relationships with manufacturers, fostering trust and collaboration. Created persuasive and precise PoS material, enhancing brand visibility and customer appeal. Managed the implementation of in-store merchandising solutions, ensuring seamless communication with stores. Oversaw the management and execution of Cross Chain promotional plans achieving desired outcomes. Actively assessed and analyzed the competitive landscape, providing valuable insights to support business decisions. Assisted in product life cycle management, from timely stock delivery to End of Line and Clearance management, meeting agreed stock targets. Provided data analysis and generated reports for all chains, addressing pricing, stock, and margin issues, and efficiently managing product administration.

Sri Lanka

Sri Lanka

Marketing

Bachelor’S Degree, Business Management, 1St Class Honors

Bsc Hons, Business Studies

Education record

Bsc, Business Studies