As a dedicated Senior Marketing Professional with 17 years of experience in the hospitality and digital marketing sectors, I excel at developing innovative strategies that yield measurable results. My strengths lie in strategic planning and integrated loyalty programs, where I merge creativity with data-driven insights to enhance brand engagement and drive revenue.In 2023, I executed nearly 60 campaigns, generating an impressive $320.9 million in digital revenue across Southeast Asia and Korea. A highlight of my career includes contributing to the Dining Privileges campaign, which achieved a remarkable 49% year-over-year growth in food and beverage revenue, resulting in 363,520 hotel enrollments—an 84% increase from the previous year.I am particularly passionate about forming innovative partnerships, exemplified by a nearly $5 million campaign with VISA International that required no investment from IHG. This experience underscored the importance of collaboration and creative problem-solving in achieving exceptional outcomes.I view marketing as more than just numbers; it is about cultivating meaningful connections with customers. My proactive approach to challenges drives my commitment to enhancing customer engagement and fostering sustainable growth across diverse markets. I invite you to connect and explore how we can collaborate to create impactful marketing strategies together.• Strategic Planning and Marketing• Loyalty Lifecycle Marketing & Customer Segmentation• Customer Database Analytics• Integrated Digital Marketing• Project ManagementThis summary not only encapsulates my extensive experience but also provides insight into my work style and personal attributes, illustrating my commitment to the marketing industry and my enthusiasm for creating impactful strategies.
Listed skills include Hris, Onboarding, Hiring, Sourcing, and 16 others.