Janet Lu Email & Phone Number

New York, New York, United States

• Reviewed market developments and industry trends to identify potential opportunities for concept development and strategy, focusing on balancing feature vision, ease of use, and business potential (KPIs).• Collaborated with cross-functional teams to design intuitive web and mobile experiences, including ideation, A/B testing, and design.• Employed user-centric visual storytelling decks to align strategic thinking and creative direction to cross-team members and gain buy-in from clients.• Designed Android’s Find My Device site, making sure to maintain consistency across platforms by leveraging Android’s pre-existing design language and patterns as well as creating new components.• Select agencies include: Huge, Superfly, Alpha HQ• Select clients include: Android (Google), Microsoft, The Museum of Hip Hop--AWARDS:• Anthem Community Voice Award | Finalist (Pending), FlowScholar

New York, United States

• Led product and digital design workflows whilst mentoring internal design teams. Extensive experience working with motion, creative developer, product management, content, and marketing teams.• Pitched, designed, and prototyped scalable UX and strategy approaches for playful story-driven physical and digital experiences from ideation to launch.• Maintained end-to-end experience of Cookshop, focusing on improving engagement rate, purchase rate, and brand perception— resulting in significant increases within the first year (3M engaged views, 8.7% Click Through Rate compared to industry standard of 2.4%, +47% increased perception of Walmart as the place to buy kitchen and cooking supplies, +21% increased likelihood of shopping at Walmart for groceries).• Managed entire lifecycle of Henry Ford Connect app, from concept to launch, including user research, information architecture, wireframes, prototypes, visual design, and user testing. Oversaw successful launch with 20,000+ downloads within the first year and continued to drive updates and enhancements for the next three years, achieving an 18% total visitor download rate compared to the industry standard of 4%. Received multiple industry awards for app excellence.• Select clients include: Zoom, eko, Google, The Henry Ford Museum, The MIT Museum, The Metropolitan Museum of Art--AWARDS:• Webby Award | Webby Winner in Immersive & Virtual, Best Experiential Design, MIT Museum• FastCo Feature | Telepresence• BlooLoop Innovation Awards | Third Place in Experiential Technology, MIT Museum• Anthem Awards | Award for Product Innovation, AI Connections Table• Communication Arts | Interactive Education Winner, Henry Ford Connect• FWA | FWA of the Day, Henry Ford Connect• AWWARDS | Honorable Mention, Wizard School Dropout• TELLY Award | Telly Award for Interactive Video, Wizard School Dropout• FWA | Site of the Day, Wizard School Dropout

Greater New York City Area

See Senior Experience Designer at Bluecadet.--AWARDS:• Communication Arts | Feature, River Alive• AAM | Excellence in Exhibition and Interactivity Award, River Alive• SEGD | Interactive Experience Finalist, MADBALL

Greater New York City Area

New York, United States

• Created high level information architecture, wireframes, interaction designs, and prototypes to help provide intelligent web and mobile-based solutions• Solved UX problems creatively and effectively, using quantitative data and qualitative inputs from users

Baltimore, Md

Greater New York City Area

• Worked on various creative projects: branding & identity, publication, web, and print• Concepted and executed a number of digital designs and products for Warner Music Group

Baltimore, Md

New York, Ny

New York, Ny

Bachelor Of Fine Arts (Bfa), Graphic Design And Illustration

Activities and Societies: Awards: Dean's Grant (2012-Present) Dean's List (2012-Present) Graduated Summa Cum Laude

Highschool

Activities and Societies: President of East Wind West Wind (2010-2012) (Legacy Club) Lighting and Set Designer for Spring 2012 Musical.