A creative marketing professional with a keen eye for design, responsible for managing the Global Tax Advisory service line in a dynamic work environment. Duties include: strategic development and implementation of brand and marketing initiatives that support overarching service line objectives and drive segment growth. Role and responsibilities include:• Research, identify and help develop strategic marketing plans and initiatives that contribute to key growth opportunities and priorities for Global Tax Advisory services • Point of contact for internal stakeholders to create concise, visually impactful and engaging marketing and communication content though offline and online channels. Tactics include: Thought leadership, print, website, podcasts, social, videos, mobile, global tax summits and events• Analyze competitive research, KPI’s, and tactics to provide key insights and recommendations on how to drive segment growth and Share of Voice in the market•Work with cross functional teams, leadership, member firms and global steering groups to develop and seamlessly execute multiple complex integrated marketing campaigns though multi-channel platforms and provide campaign roll-out and support for all global initiatives

A knowledgeable advisor to internal clients and stakeholders on several priority accounts including Advisory, Healthcare & Life Sciences, I am responsible for the creative development and management of strategically integrated marketing campaigns. Tactics include: design, print, research, video production, web pages, infographics, writing, event collateral, social and digital media. Current attention and attributes include:• Primary Global Program Delivery Manager for the World Economic Forum. In this highly coveted role, I helped manage the creative development and execution of assets both online and offline. This event is critical for generating new high net worth clients and business opportunities • Worked closely with internal clients and stakeholders to identify, support and develop issues-led marketing and communication campaigns • Demonstrated a solid understanding of business priorities by providing recommendations and managing quality of creative deliverables with critical attention to detail • Collaborated with internal clients by analyzing key performance indicators, reporting on best practices from internal processes and external rating agencies to help monitor the success of our campaigns and continually improve on strategies. Maintain consistency on creative deliverables and provide status, budget and timeline updates • Worked cross-functionally with Global Marketing central services teams, including Global Digital Marketing, Social Media and Brand Management teams, to provide seamless execution of integrated marketing campaigns across all media channels

Acted as Lead Account Supervisor on Audi Canada account as well as several other notable brands, and was responsible for approval of creative directions, market entry strategies, key brand messaging, creative development and execution across multiple platforms. Highlights and brand campaigns include:• Oversaw the creative production for Audi Canada of all print media (newspaper, magazine), radio and TV commercials for the Canadian market. Notable launches include:• Audi Canada - Audi brand brochures, A8 Canadian launch, 2011 TIFF Quattro Event, various radio spots and quarterly dealership events• Liaised with media and communications agency to develop media buying plans • Unilever Canada for Knorr Foods - Chicken Stock rebranding TV and radio spot• Toronto Zoo - Team Member of Polar Bear commercial spots, Penguin micro-website• Worked collaboratively with agency partners including media, PR and events companies to develop and execute campaigns while maintaining consistent creative elements at the POS (point-of-sale) and retail levels• Researched and presented formal client presentations on annual planning, social media strategy and market entry strategy for new and existing clients

As an integral member of the Wunderman team, I built a strong reputation for excellent client service, comprehensive product knowledge and exceptional project management. Focus included:• Day-to-day client account rep on Kraft Foodservice Business-to-Business Canadian and US programs• Responsible for complete start-to-finish execution of online and offline projects across a wide range of media channels including print (magazine), online (website, micro-sites, social media, banner ads) and POS material• Worked with Senior Executive team on new business pitches – research and presentation development• Worked collaboratively with internal teams to provide estimates for clients on a project-by-project basis• Performed results analysis and prepared reports to determine content popularity; applied learning to upcoming projects