Janet Eastman Email and Phone Number
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Strategic Marketing Director with 20+ years’ experience in marketing, communications and product management. Specialties include strategic planning, brand development, market research, graphic design and competitive analysis. A results-oriented leader recognized for the ability to turn company goals and objectives into tangible marketing plans.Marketing | Communications | Product ManagementEmail: janetkeastman@gmail.comAccomplishments:- Developed a market strategy that delivered 50% market share growth and 22% annual revenue growth.- Created and executed a target market plan that won $13 million in new revenue.- Established seasonal product promotions that contributed to 280% sales growth.- Designed a company website that achieved 378% ROI in the first year through new customer acquisition. I love a challenge. Throughout my career, I have been fortunate to have the opportunity to solve a variety of marketing challenges by being resourceful and flexible. I have developed and executed marketing strategies in multiple market segments. I have developed company and product brands, and worked to position them for success in the market. I have created strategic plans targeted to specific geographic areas and industries. I have created successful marketing campaigns on a shoestring budget.Whatever the challenge, I will find a way to solve it. If you are looking for a professional marketer who never gives up, let's talk. I can be reached at 937-613-4335.
Lau Oem & Aftermarket
View- Website:
- laufan.com
- Employees:
- 38
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Sales And Marketing Manager, AftermarketLau Oem & AftermarketEnglewood, Oh, Us
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Sales & Marketing Manager, AftermarketLau Oem & Aftermarket Apr 2019 - PresentDayton, OhioLau is the only manufacturer in the HVACR market dedicated to the replacement parts business. Lau Parts specializes in offering a diverse line of residential and commercial HVACR components unparalleled by any other air moving manufacturer. We are in the urgency business. When equipment goes down, you need replacement parts fast. We offer the most complete selection of inventory in the industry, shipped from our regional warehouses, at competitive prices.
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Freelance ConsultantIndependent Business/Marketing Consultant Jun 2012 - PresentDayton, Ohio AreaBusiness & Marketing ConsultantKey Accomplishments:• Developed brand and promotional materials for Chattanooga Baseball Club. Assisted founders on a variety of projects, including MLB Pitch Hit & Run event.• Assisted two published authors by writing promotional copy and press releases, conducting market research, advising on cover graphics and layout.• Developed promotional materials for Ohio Wesleyan University men’s baseball program’s first capital campaign, including fundraising letters, logos and brochures. Researched potential donors in the Delaware, Ohio community and assisted with $100K donor opportunity.
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Director Of MarketingFreshway Foods Apr 2013 - Mar 2019Sidney, OhDeveloped and executed strategic plans. Managed the company’s web and social media presence. Led sales training efforts.Key Accomplishments:• Re-branded products for the USDA Fresh Fruit and Vegetable Program, resulting in 59% sales growth first year, 94% second year.• Developed program for seasonal promotions that delivered 280% sales growth.• Developed and executed driver recruitment strategy which enabled the company to expand its logistics team by 20% in a very competitive job market.• Developed trade show strategy that saved $10K annually and designed new booth properties.• Reduced agency spend by $68K annually while improving effectiveness of marketing efforts.• Developed new company website, www.freshwayfoods.com, and blog, www.freshwayblog.com, which delivered 378% ROI first year.• Developed pre- and post-show marketing strategy that resulted in $700K new revenue.• Developed branding and packaging for new retail product that delivered $279K in revenue.• Developed and facilitated training for sales team and other employees.• Developed and trademarked Garden Savours® brand for the company’s retail products.• Led cross-functional team addressing visitor safety protocols. -
Marketing Manager For Standard Register IndustrialStandard Register Jun 2007 - May 2012Developed key strategies and business-to-business marketing campaigns on behalf of Industrial Business Unit, including marketing budgets, methodologies, and sales initiatives while supporting a 50% growth in market share and a 22% annual overall growth. Key Accomplishments:• Directed a Continuous Improvement Team of 8 cross-functional employees; targeted $5M in new revenue projects over a 100-day period.• Created and implemented strategies on behalf of Mexico facility, ultimately garnering a growth rate of 300%.• Facilitated and oversaw the launch of Industramark brand at NPE 2009 tradeshow.• Teamed with Engineering and Product Management departments to introduce new product.• Bolstered training efforts via the creation of a multi-level sales training and certification program; facilitated training courses focused on sales and product solutions.• Coordinated efforts with Vice President of Sales in order to develop analyses, strategies, and mechanisms for improving sales• Spearheaded fundraising and donation efforts, including drives for troops in Afghanistan and tornado victims in Moscow, Ohio; worked with non-profit agency, “Crayons to Classrooms”; synchronized Chili Cook-Off to benefit at-risk youth within the Dayton area. -
Marketing ManagerLau Industries Mar 1996 - Jun 2007Directed daily operations and functionality in direct pursuit of strategic goals within the aftermarket HVAC sector.Key Accomplishments:• Organized the launch of a new product line, ultimately delivering $3M in annual revenue.• Leveraged intimate market knowledge and forecasts to design sales / operational budgets.• Developed pricing specifications; provided interim supervision to Independent Sales Reps.• Designed and employed new website, www.lauparts.com.• Established Continuous Improvement Team in order to streamline operations and reduce costs.• Managed all salaried technical and customer service staff members.
Janet Eastman Skills
Janet Eastman Education Details
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Marketing Concentration -
Arizona State University4.0 -
Psychology
Frequently Asked Questions about Janet Eastman
What company does Janet Eastman work for?
Janet Eastman works for Lau Oem & Aftermarket
What is Janet Eastman's role at the current company?
Janet Eastman's current role is Sales and Marketing Manager, Aftermarket.
What is Janet Eastman's email address?
Janet Eastman's email address is jk****@****hoo.com
What is Janet Eastman's direct phone number?
Janet Eastman's direct phone number is +193749*****
What schools did Janet Eastman attend?
Janet Eastman attended Maryville University Of Saint Louis, Arizona State University, Kentucky Christian College.
What are some of Janet Eastman's interests?
Janet Eastman has interest in Children, Family History And Genealogy.
What skills is Janet Eastman known for?
Janet Eastman has skills like Marketing, Cross Functional Team Leadership, Product Management, Competitive Analysis, Product Development, Leadership, Account Management, Management, New Business Development, Business Development, Process Improvement, Strategic Planning.
Who are Janet Eastman's colleagues?
Janet Eastman's colleagues are Walfred Osbaldo Vargas Jarquin, Kathryn Griewahn, José Angel Rodriguez, Jonny Fred, Andrew Asbury M.s., Dan Hake, Mike D. Lacy.
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Janet Eastman
Experienced Organizational Effectiveness Consultant, Change Agent And Executive CoachScarborough, Me1maine.rr.com
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