Janet Kiddy Email & Phone Number

Head Over Hurdles offers coaching solutions to help you navigate change so that you can become the best version of yourself.Overcome the challenges you face so that you become the strong, capable person you always knew you could be.

Encinitas, California, United States

Develop and execute media, website content, promotional material, and day-to-day management of social media platformsGenerates new memberships and maintains strong relationships with existing members.Promote and plan events that support larger community initiatives, while serving as an advocate for Cardiff residents and businesses.

New York, New York

Oversaw the development of client’s communication strategy, managing multiple projects and timelines, while serving as the point of contact for clients and internal stakeholders, managing communication across all levelsPlanned and executed media programs related to product windows and tentpole events that aimed to drive revenue and increase customer traffic vs. YAG performance. Managed and mentored teammates through the project execution process

Greater New York City Area

Oversaw the planning team while helping to drive strategic and tactical recommendations for the client. Responsible for all of strategic planning and client-management operations

Greater New York City Area

Acted as a brand lead in the planning and implementation of the marketing strategy for assigned accounts, including the creation of media plans, audience targeting, digital programs, and campaign analysisAdministered timelines and key deliverables for all campaignsOversaw media budgets, track spending, process invoices, and maintain accrualsWorked with the internal Research team on obtaining and analyzing key data for media campaignsSupervised a team of two media planners

New York, New York

Collaborated with all parties, including creative, digital, and brand teams, on the execution of media campaign elements, ensuring deadlines were met and within assigned budgetsParticipated in all creative and media briefing sessions as well as weekly status meetingsContributed to the strategic development and implementation of paid digital tacticsMonitored and analyzed key marketing metrics and campaign performance

Ft. Lauderdale, Fl

Developed, executed, and reported on paid consumer marketing campaigns across various media channels such as digital, TV, OOH, radio, and printObserved marketplace trends to determine each campaign’s target demographicCompleted quarterly competitive analyses to provide insight into campaign developmentCollaborated with internal teams and external partners to ensure marketing goals were attained

Ft. Lauderdale, Fl

Supported the Group Media Director in the development and execution of national, regional and local media campaigns using traditional media platforms – including broadcast, print and out of homeCoordinated projects and media requests with the Buying and Account Service departments in order to prepare Points of View, competitive reports, buy authorizations, and media buy summariesBuilt and maintained partnerships with external vendors to learn more about promotional opportunities that align with each client's marketing objectives

Ft. Lauderdale, Fl

Completed an eight-week integrated media planning course that covered topics such as media math, media buying, and digital planningResearched and presented a summary of current mobile marketing trends to media department

Tallahassee, Fl

Supported the Senior Automotive Account Executive by coordinating the flow of information between the advertising, accounting and production departments Located and contacted potential customers while continuing to cultivate relationships with assigned accounts in order to sustain sales pipeline and achieve sale goals for seven consecutive monthsMaintained superior knowledge of all online products – including Cars.com, Yahoo!, digital display, video pre-roll, and mobile – in order to sell, service, and retain digital sales

Tallahassee, Fl

Assisted Automotive, Majors and National sales representatives with marketing kits and ad proposals Prepared ad layouts, ad copy, and campaign production efficiently to meet creative deadlinesReviewed creative assets and copy, ensuring accuracy and consistency within each campaign

Tallahassee, Fl

Compiled summarized reports about the Millennials, illustrating statistics graphically and translating complex findings into written text for a presentation to Florida State University’s newspaperWorked with Research and New Business Manager to develop revenue opportunities

Jacksonville, Fl

Provided weekly press releases to local television, radio and newspaper contacts to promote special eventsUpdated local website and all social networking sites daily

Bachelor Of Science, Finance, Marketing

Activities and Societies: Alpha Kappa Psi; Senior to Freshmen Mentor Program; Freshmen Year Experience Peer LeaderMinor in Communications

High School Diploma