Leading team to create demand gen campaigns, digital marketing programs, and websites to drive leads and pipeline for B2B SaaS clients in a variety of industries.

Responsible for managing, building and delivering marketing communications programs, internal and external, to influence Marketing, Sales and Executive audiences, and ensure that delivery maps to operational goals, solution direction and market perception and position as defined by the Software Solutions Group division within IBM’s Software Group.

Lead for global marketing programs and campaigns for business partners to create awareness and demand for IBM solutions; analyzed sales pipeline to determine appropriate global and geography-specific marketing programs; worked with IBM stakeholders to define the strategy and content; managed internal teams, external agencies and vendors to produce all projects within budget and time constraints. • Developed strategy and marketing campaigns for Business Partners to sell and influence IBM offeringsAchieved 100% of distribution targets for 7 years by creating and managing all global communications to IBMbusiness partners, IT Consultants, System Integrators, and internal sales teams• Led global marketing programs, creating awareness and demand for offerings. Analyzed sales pipeline, determining appropriate global/geographic specific marketing programs based on growth initiatives; worked with stakeholders, defining strategy and content; managed internal teams, external agencies, and vendors, producing all projects within budget and time constraints•Maintained global communications calendar and execution• Built website portals for each Business Partner, providing custom content on offerings and solutions for IT Consultants and System Integrators, thus improving brand awareness and communications, and fostering better teamwork with sales and partners worldwide• Coordinated business partner participation at key events and tradeshows by customizing invites, registration tracking, and promotional collateral for sponsorship, keynote speakers, and global communications

Developed and managed channel strategy for IBM Storage products and solutions to drive brand awareness and provide sales enablement tools for IBM sales and business partners.• Improved leads for inside sales representatives by 25% through collaborative efforts with worldwide marketing, sales, product management, and development teams, defining demand generation programs and sales plays.• Coordinated content creation and updates for IBM storage website with brand, sales, and web development teams, improving ease of navigation and simplifying content for better brand awareness.• Recruited and enabled storage business partners to support and promote upcoming product and solution launches, improving awareness and quicker time to market.

Built a global channel for an emerging business unit offering storage management solutions. • Drove new business and integration efforts by identifying and recruiting strategic storage technology and channel business partners, building a framework for each new partnership with regards to all aspects of BMC's business, and managing overall relationships.• Coordinated BMC’s business partner participation at industry trade events, creating awareness and revenue for joint storage solutions through sales and marketing campaigns for direct/indirect sales teams.• Received 2 nominations, Best Presentation and Best New Product, at Emerging Technologies Annual Solution Providers Exhibit and Conference (VAR Trade Show) by promoting and coordinating BMC’s participation.• Improved communications and teamwork as Business Partner liaison leading efforts with BMC development, product marketing, product management, marketing, legal, channel sales, finance, and field sales.

Managed U.S. Healthcare sales territory for revenue, profitability, forecasts, and margin analysis for sales totaling $28M. Provided weekly updates to executive management on account sales, forecasted opportunities, quality issues, and post-sales analysis.● Qualified, developed, and coordinated solution sales for healthcare systems and hospitals in Central U.S., reaching 120%+ of quota each quarter.● Enhanced overall customer experience by managing resources from various business areas including sales, technical service, operations, finance, production, contracts, and marketing.