Provide strategic and analytically-driven marketing consulting and hands-on execution to startups and small business. Work as a partner with clients to build marketing competencies in fast-moving, ambiguous environments. Ability to drive monetization, increase revenue, and translate marketing initiatives into quantitative results. Deep experience in digital, technology, and emerging business segments.

Develop demand generation strategy and oversee programs to meet organizational goals and revenue targets.Responsible for managing marketing operations procedures and processes as well as the systems that support marketing programs and reporting including Salesforce and Pardot.

Responsible for digital and online marketing programs for Bloomberg Tax technology division for tax and accounting planning software solutions.Research, selection, and implementation of a new marketing automation platform to support lead generation campaigns, email nurture workflows, and better support the marketing to sales process to increase overall pipeline development.Conduct a web site redesign to update branding, visual look and feel, and improve lead generation conversion.Support product marketing campaigns through online and social channels to increase overall sales pipeline.

Member of the senior leadership team reporting directly to the CEO. Built the Click 4 Compliance Marketing function from the ground up. Responsible for leading the corporate brand vision and strategy, working closely with the senior leadership team including CEO, COO, Vice President of Product and Client Delivery, and Director of Sales. > Built an internal Marketing capability with limited resources. Engaged and managed external vendor resources to provide needed capabilities while managing SG&A in a startup environment. >Made significant impact in driving the development of the sales and business development capabilities via improved marketing metrics including reducing pay-per-click (PPC) budget while increasing lead quality, increased overall lead generation volume, and increased lead-to-sales-opportunity conversion.> Completed systems implementations and upgrades, including Marketo and Saleforce.com analytics.

Strategic business partner to Regional Marketing and Sales leadership in North America and Europe. Provided strategic guidance to sales teams to ensure marketing and sales alignment. Responsible for the leadership of key digital marketing initiatives in geographical areas of responsibility. > Partnered with Sales and Marketing teams to design, develop, and execute lead generation training critical to improving sales performance. > Made significant accomplishments in the improvement of digital marketing metrics including increasing lead acquisition volume while decreasing cost-per-acquisition (CPA) and outperforming industry-standard clickthrough rate (CTR) for interactive online display advertising.

Acquired by Riverbed Technologies in December 2012

Drive ecommerce and awareness programs including website, email, SEO, PPC, social media profiles and press activities; implement and manage all aspects of design, content development, advertising campaigns, and email promotions to achieve revenue goals. Work with product management and engineering team to develop engaging and informative content that maintains long-term brand quality. Track and measure Web site and campaign metrics using a variety of analytics tools.

Hired to report directly to CEO to build a marketing function in this startup environment. Responsible for building early stage marketing capabilities including managing the email marketing strategy and database. > Developed a highly successful web strategy that drove a 400% increase in conversion rate of website lead generation activities and software trial downloads. > Implemented a targeted email marketing campaign to deliver sales-ready leads to the sales team.> Designed and launched a “cold lead” marketing campaign to revitalize 10 out of 100 deals that had gone cold over a 3-month campaign.

Responsible for managing online marketing channels and trade show presence in an international non-profit environment. > Created and deployed a persona-based email communication strategy, providing targeted and personalized content to specific audience groups that led to an open-rate increase from 2% to 20%. > Provided end-to-end leadership while revamping two websites, including a one-year, $100K project to transition to a dynamic, community-based content management system.

Conducted extensive research to identify and recommend trade shows for science education and policy research firm (subsequently acquired by www.researchresearch.com).Tracked industry events to assess objectives and determine opportunities to reach target audiences. Provided detailed feedback to explain recommendations. Created tradeshow and conference calendar to track upcoming / potential exhibits.

Brought in to design, implement, and manage organization's first Web site and email marketing programs.Coordinated marketing program logistics and public relations events. Supervised third-party graphic design, print, and Web developers. Collaborated with colleagues, managers, and Board of Directors to write email communications and Web content. Delivered presentations to Board to secure buy-in for Web and email initiatives. Tracked and reported on Web and email activity. Key Achievements:> Successfully undertook major initiative to develop Web and email communication strategies from the ground up; created proposals and oversaw implementation.> Increased awareness and generated public buzz through effective content marketing strategies.