Janet Mccabe Email and Phone Number
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As a seasoned marketing communications executive, I have a proven track record of creating powerful data-driven marketing strategies that build influential brands, create lasting customer connections and outperform revenue goals. My career encompasses roles at industry giants such as Accenture, Edelman and Tribune, and positions at startups, including Comscore and Divine Interventures. Through these experiences, I have mastered the art of leveraging analytics and research to craft successful growth and customer engagement strategies. Core Strengths Include:• Strategic Communications: Crafting compelling narratives and thought leadership to elevate brand reputation and establish industry authority.• Leadership: Leading cross-functional teams across various marketing disciplines, including digital marketing, content marketing, PR and media relations, to deliver cohesive and impactful campaigns.• Integrated Campaigns: Developing and managing multi-channel marketing initiatives that seamlessly blend traditional and digital tactics to maximize reach and engagement.• Data-Driven Marketing: Utilizing analytics and insights to shape effective marketing strategies that resonate with target audiences and drive measurable outcomes.• Revenue Generation: Implementing innovative marketing approaches that consistently contribute to significant revenue growth.Key Accomplishments:• Transformed a start-up brand into a premier SaaS digital intelligence firm through analytics-based thought leadership and content marketing.• Secured $20 million in annual media coverage through strategic media relations and PR efforts.• Enhanced marketing effectiveness for a professional services firm by implementing data-driven account-based marketing strategies.While my experience spans diverse industries, I am particularly passionate about leveraging my skills to support mission-driven organizations. I believe in the power of strategic marketing and communications to drive positive change and generate support for meaningful causes.Let's Connect:I am open to connecting with like-minded professionals and exploring opportunities where my expertise can contribute to impactful initiatives.
Relevant Radio
View- Website:
- relevantradio.com
- Employees:
- 101
- Company phone:
- (187) 788-9900
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Director Of Strategic InitiativesRelevant RadioChicago, Il, Us
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Marketing Platforms & Processes LeadAccenture Sep 2022 - PresentDublin 2, Ie• Manages operations and processes for a marketing team that develops cross-channel campaigns to drive sales and shape executive communications with top customers. • Implements technology platforms, including Salesforce (CRM), Monday.com (workflow management), and Adobe Experience Manager (digital asset management, DAM). -
Marketing Operations, Analytics & Crm Lead - Global Sales & Strategic AccountsAccenture Mar 2020 - Sep 2022Dublin 2, Ie• Guided marketers in developing and optimizing customer relationship strategies during a pilot of top-tier customers. Demonstrated program effectiveness through improvements in customer satisfaction, relationship strength, and Net Promoter Score (NPS). • Led a 10-person CRM (Salesforce), Analytics and production team, which supported Accenture's global pursuit marketing group and helped generate revenue through cross-channel marketing communications campaigns.
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Pursuit/ Revenue Marketing Lead (Accenture Go)Accenture Sep 2017 - Mar 2020Dublin 2, Ie• Developed messaging and mission-driven storytelling campaigns that resonated with customers’ core values. Campaigns targeted the most strategic new business development opportunities.• Partnered with sales teams to strengthen customer relationships and generate revenue; curated content, built customer relationship plans and designed social media campaigns.
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Global Digital Experience Lead (Customer Experience)Accenture Sep 2016 - Sep 2017Dublin 2, Ie• Managed digital customer experience, built a global analytics team that designed and optimized customer journeys and implemented website personalization. Personalization drove a 14% lift in site engagement. • Spearheaded website personalization through a Salesforce, ExactTarget and Adobe Analytics integration.
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Global Digital Marketing & Analytics LeadAccenture Mar 2008 - Sep 2016Dublin 2, Ie• Brought Accenture’s analytics in-house; built and led a 12-person team that set KPIs, and developed dashboards for digital customer campaigns. Integrated digital analytics into the firm’s marketing program evaluation process.
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Global Digital Marketing ManagerAccenture Mar 2007 - Mar 2008Dublin 2, Ie• Developed digital strategy for Accenture’s outsourcing division, focusing on paid search, SEO, and case studies, targeting current and prospective customers.
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Senior Director, Marketing Communications & Industry AnalysisComscore, Inc. Jun 2002 - Mar 2007Reston, Va, UsMarketing Communications====================• Developed and executed corporate communications strategies and industry analysis for comScore, a leading digital intelligence firm. • Transformed Comscore’s brand from a three-year-old upstart to a leadership position by executing a reputation-building integrated marketing plan comprised of PR, media relations, events, digital, speaker pitching, award submissions, product marketing and lead generation.• Generated earned media coverage valued at more than $20 million annually, generating leads and sales.• Authored white papers, case studies, sales collateral, website copy and social media posts. Managed the event program, participating at 25+ industry events annually. Developed product launch webinars to generate leads and drive revenue.• Designed and executed the annual marketing plan, established the budget and managed a 4-person team.• Managed a “news bureau” to provide proprietary research and e-commerce data/ analysis to media outlets, resulted in 15k+ mentions annually: The New York Times, Wall Street Journal, Financial Times, Ad Age, BusinessWeek, Ad Week, Media Week, Forbes, Washington Post, USA Today, AP, Reuters and more. Product & Digital Marketing=============================• Developed and managed go-to-market strategies and campaigns for product launches and lead generation efforts. Developed white papers, case studies, webinars, media kits and sales collateral to support lead generation efforts.• Secured executive speaking opportunities at key industry events, including ARF, IAB and Ad:Tech conferences.• Executed digital marketing, including: corporate Web site development, SEO, Webinars, blogger and social media outreach.Academic Partnerships=================• Led academic sales and worked with leading institutions (Wharton, Yale, etc) on use of comScore data in academic research.• Guest lectured at Northwestern University, Kellogg School of Management and DePaul University. -
Senior Digital Marketing ManagerEdelman Sep 2000 - Apr 2002New York, Ny, Us• Designed and executed digital marketing strategies for tier-one agency customers; led a 3-person team. Refined the firm’s digital marketing positioning and developed new offerings in SEO and influencer marketing.• Managed multiple customer relationships for new offerings, including Absolut, Kraft Foods and Salon Selectives.• Developed an influencer marketing campaign for Fujifilm that increased campaign participation by 32%, and became the playbook for future influencer campaigns. -
Senior Marketing ManagerDivine Interventures Jan 2000 - Sep 2000• Crafted digital marketing strategy and branding recommendations for Divine Interventures, an Internet incubator that provided funding and services to start-up firms. Led a 3-person team during this startup’s pre-IPO phase. -
Marketing ManagerTribune Interactive Apr 1997 - Jan 2000Zurich, Canton Of Zürich, Ch• Helped launch Tribune Company’s first cross-market multi-media advertising network as part of an entrepreneurial digitally focused startup within the established media firm. • Helped build the division’s infrastructure, managing the RFP and selection process for multiple vendors including digital measurement, auditing, and ad serving technology. Negotiated contracted services, managed vendor relationships, and oversaw platform implementations.• Developed a new advertising revenue stream and created advertising inventory through the build of websites for 20+ local media outlets. Grew digital advertising revenue 181% in the first year. -
Senior Marketing Research Analyst, RetailChicago Tribune Sep 1992 - Apr 1997Chicago, Illinois, Us• Authored research reports and sales presentations to help generate revenue from retail advertising customers totaling $80 million in revenue.• Analyzed market research and shaped primary research studies at the Chicago Tribune, building an analytical foundation used to craft data-driven customer engagement and marketing strategies throughout my career.• Conducted in-depth market and competitive analysis for Nordstrom prior to the opening of their Woodfield Mall store. Presented results to more than 40 Nordstrom buyers and senior managers to guide store merchandising and advertising strategies. • Helped build client relationships by participating in sales calls and proactively developing industry and category trend analyses and forecasts.
Janet Mccabe Skills
Janet Mccabe Education Details
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Saint Xavier UniversityMass Communications/ Marketing
Frequently Asked Questions about Janet Mccabe
What company does Janet Mccabe work for?
Janet Mccabe works for Relevant Radio
What is Janet Mccabe's role at the current company?
Janet Mccabe's current role is Director of Strategic Initiatives.
What is Janet Mccabe's email address?
Janet Mccabe's email address is jm****@****hoo.com
What is Janet Mccabe's direct phone number?
Janet Mccabe's direct phone number is +131284*****
What schools did Janet Mccabe attend?
Janet Mccabe attended Saint Xavier University.
What skills is Janet Mccabe known for?
Janet Mccabe has skills like Digital Marketing, Web Analytics, Analytics, Integrated Marketing, Digital Strategy, Online Advertising, Lead Generation, Market Research, Marketing Communications, Marketing, Omniture, Marketing Strategy.
Who are Janet Mccabe's colleagues?
Janet Mccabe's colleagues are Dave Zelzer, Steve Burke, Francis Hoffman, Emily Sturgeon, Mike Maguire, Diana Rodriguez, Neil Robbins.
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