Janet Mccabe Email & Phone Number

Chicago, IL, US

Dublin 2, IE

• Manages operations and processes for a marketing team that develops cross-channel campaigns to drive sales and shape executive communications with top customers.
• Implements technology platforms, including Salesforce (CRM), Monday.com (workflow management), and Adobe Experience Manager (digital asset management, DAM).

Dublin 2, IE

• Guided marketers in developing and optimizing customer relationship strategies during a pilot of top-tier customers. Demonstrated program effectiveness through improvements in customer satisfaction, relationship.
• Led a 10-person CRM (Salesforce), Analytics and production team, which supported Accenture's global pursuit marketing group and helped generate revenue through cross-channel marketing communications campaigns.

Dublin 2, IE

• Developed messaging and mission-driven storytelling campaigns that resonated with customers’ core values. Campaigns targeted the most strategic new business development opportunities.
• Partnered with sales teams to strengthen customer relationships and generate revenue; curated content, built customer relationship plans and designed social media campaigns.

Dublin 2, IE

• Managed digital customer experience, built a global analytics team that designed and optimized customer journeys and implemented website personalization. Personalization drove a 14% lift in site engagement.
• Spearheaded website personalization through a Salesforce, ExactTarget and Adobe Analytics integration.

Dublin 2, IE

• Brought Accenture’s analytics in-house; built and led a 12-person team that set KPIs, and developed dashboards for digital customer campaigns. Integrated digital analytics into the firm’s marketing program evaluation.

Dublin 2, IE

• Developed digital strategy for Accenture’s outsourcing division, focusing on paid search, SEO, and case studies, targeting current and prospective customers.

Reston, VA, US

• Marketing Communications====================
• Developed and executed corporate communications strategies and industry analysis for comScore, a leading digital intelligence firm.
• Transformed Comscore’s brand from a three-year-old upstart to a leadership position by executing a reputation-building integrated marketing plan comprised of PR, media relations, events, digital, speaker pitching.
• Generated earned media coverage valued at more than $20 million annually, generating leads and sales.
• Authored white papers, case studies, sales collateral, website copy and social media posts. Managed the event program, participating at 25+ industry events annually. Developed product launch webinars to generate leads.
• Designed and executed the annual marketing plan, established the budget and managed a 4-person team.

New York, NY, US

• Designed and executed digital marketing strategies for tier-one agency customers; led a 3-person team. Refined the firm’s digital marketing positioning and developed new offerings in SEO and influencer marketing.
• Managed multiple customer relationships for new offerings, including Absolut, Kraft Foods and Salon Selectives.
• Developed an influencer marketing campaign for Fujifilm that increased campaign participation by 32%, and became the playbook for future influencer campaigns.

• Crafted digital marketing strategy and branding recommendations for Divine Interventures, an Internet incubator that provided funding and services to start-up firms. Led a 3-person team during this startup’s pre-IPO.

Zurich, Canton Of Zürich, CH

• Helped launch Tribune Company’s first cross-market multi-media advertising network as part of an entrepreneurial digitally focused startup within the established media firm.
• Helped build the division’s infrastructure, managing the RFP and selection process for multiple vendors including digital measurement, auditing, and ad serving technology. Negotiated contracted services, managed vendor.
• Developed a new advertising revenue stream and created advertising inventory through the build of websites for 20+ local media outlets. Grew digital advertising revenue 181% in the first year.

Chicago, Illinois, US

• Authored research reports and sales presentations to help generate revenue from retail advertising customers totaling $80 million in revenue.
• Analyzed market research and shaped primary research studies at the Chicago Tribune, building an analytical foundation used to craft data-driven customer engagement and marketing strategies throughout my career.
• Conducted in-depth market and competitive analysis for Nordstrom prior to the opening of their Woodfield Mall store. Presented results to more than 40 Nordstrom buyers and senior managers to guide store merchandising.
• Helped build client relationships by participating in sales calls and proactively developing industry and category trend analyses and forecasts.