Janet Morris Email & Phone Number

Orlando, Florida, United States

Oversaw community marketing efforts and brand management for the Wildlight master planned community project in Nassau County, Florida. Directed all marketing and PR strategies and initiatives including digital content, email marketing, media placement, special events and promotions, and budgets. Analyzed market research and competitive analysis to better inform marketing programs.• Managed design and buildout of new community welcome center. Managed content creation and implementation and staffing to introduce the brand and create an inspiring guest experience.• Managed relationship with Wildlight third party homebuilder sales and marketing representatives and other community stakeholders• Translated data analytics and industry trends into actionable strategies

Northern Virginia

Directed marketing activities for master planned residential community. Oversaw day-to-day operations of Embrey House, an on-site information center and café. Planned and managed implementation of community marketing and HOA events. Analyzed market and consumer research and prepared regular updates for senior management.• Participated in creating future phase development strategies.• Served as developer representative on the Homeowners Association Board of Directors.

Tuscaloosa, Al

Orlando, Florida Area

Directed residential operations for Baldwin Park Development Company including managing daily operations for company’s realty division, overseeing third party builder partner relationships and contract compliance, and participating in planning activities for remaining vacant parcels in Baldwin Park community.• Managed consultants and vendors for complete build-out of general real estate sales office.• Directed close-out of temporary sales and information center and assisted in community close-out activities.• Directed close-out of temporary sales and information center and assisted in community close-out activities

Orlando, Florida Area

Provided strategic direction and management of the community’s advertising and marketing programs including brand management, marketing materials, sales center displays, website, media placement, special events, and outcomes measurements. Managed daily operations of sales center including recruiting, training and supervising 14 person staff.• Planned and led strategy for initial sales start-up and grand opening of large mixed-use master planned community • Maintained third party relationships and communication with 16 building companies.• Managed interactions with homeowners and conflict resolution.• Oversaw architectural review process for all projects, including single and multi-family homes to ensure quality design standards.• Participated as developer representative on Urban Orlando Community Development District Board of Supervisors.

Directed project transactions from inception through planning, design, contracting, and closing. Participated in developing marketing strategies to promote home sales. Managed on-going business partner relationships and contract compliance. Supervised residential development team members responsible for field supervision.• Led land sales to 14 third party building customers and consistently met or exceeded sales goals.• Participated in future phase planning exercises, new product development, common area planning and other development initiatives.• Organized special events and team-building activities at both on-site and remote locations.• Served as liaison between community manager, town architects, sales staff, and residents.