• Blogged and managed social media platforms and analytics for U.K.-based baby goods company Zippy Bibs (now rebranded Ziggle). - Executed marketing strategies to expand business and brand in the U.S. that corresponded with themed bibs and products. -Connected with influential U.S. bloggers and provided them with product to test and promote Zippy goods.• Wrote and reported stories about inspiring women in Northeast Ohio for digital magazine, Modern CLE.

Responsible for handling news station’s social media presence and produced and published content for news station’s website. Also assisted in executing online campaigns to promote contests, special reports, ABC and local programs.- Executed daily tasks of social media strategy across multiple digital platforms including Twitter, Facebook and Instagram- Monitored and reported on relevant social media. Daily, weekly and monthly reporting comparing social media traffic at all local news stations- Kept news station up to date with latest technologies including researching and evaluating a variety of online social media tools to identify new opportunities- Consulted with on-air talent to improve image and brand awareness across multiple platforms- Planned and organized local social media events called Tweetups

Managed WKYC-TV3’s entertainment website and supervised more than a dozen freelance writers and photographers. Launched, developed and managed online content driving brand awareness, engagement and traffic. Oversaw cross promotion for television, online and mobile platforms. Managed content placement on social media networks including Facebook and Twitter. Assigned and edited reviews, features and articles. Utilized SEO tactics to ensure content placement and to drive traffic. Kept content timely to retain and attract new users to the site.

Covered business trends in and around Erie County. Reported on local businesses including Cedar Fair, Firelands Medical Regional Center, First Citizens Banc Corp., Kalahari, Delphi and the Ford-managed company, Automotive Components Holdings.

Covered college life and lifestyle issues at five different colleges in Central Virginia. Also reported on school events, issues, and school board meetings in Bedford County Public Schools. Covered board of supervisors’ meetings and city council meetings in Bedford City and County.