Janet Paterson Email & Phone Number

Ireland And France

Reporting directly to the Head of Product Launches, I work closely with product marketing management, marketing, competitive intelligence and GTM teams to produce a range of collateral, including white papers, product positioning and messaging, infographics, blog posts, storyboarding for videos, scripts, partner support material, data sheets, battle cards, building the business case for selected technologies, and everything in between. The content covers all aspects of B2B cybersecurity, from EDR and threat intelligence to security awareness training, virtualization and cloud.

Ireland

As a self-employed freelancer, I consulted and wrote for global tech companies, including Kaspersky (who I subsequently joined full-time), ITWeb, Omnicomm, InTechnology, and many others.

South Africa

I conceptualized and launched a new tech-focused handbook publishing division for ITWeb. Converging Communications, The e-Business Handbook, Effective e-Government, Bytesize, Intelligent Business and ICT in Financial Services were highly profitable high-end references sources aimed at middle and senior managers and decision-makers in the private and public sector. As well as PR and marketing, I researched, wrote and edited in-depth content including features and research reports, interviews, sponsored thought leadership pieces and case studies.

South Africa

As features editor of Intelligence magazine, I wrote news stories, product reviews, interviews and feature articles covering the latest technology trends. Then, as launch editor of the South African edition of .net magazine, I carried out market research, marketing and publicity for the country’s first consumer Internet magazine before being asked to launch the South African edition of e-business magazine Business 2.0, which quickly became the country’s premier ‘new economy’ title.During this time, I participated in various initiatives to promote the then-fledgling Internet industry in South Africa and the magazines I was working on. I scripted and presented a weekly radio show entitled “Internet Update with Janet Paterson”, and wrote a weekly drive time e-business radio slot for SAfm. I sat on the panel of judges for South Africa’s first personal website competition together with Douglas Rushkoff and was a weekly columnist for Business 2.0 SA. I wrote a regular series of ‘how to’ articles for the Sunday Times, Africa’s biggest-selling weekly newspaper.

Professional Diploma In Digital Marketing,

Ba (Hons), History And English