Janet Rosseth Email & Phone Number

Consultant with 25+ years serving the multi-family real estate industry in senior-level marketing roles. I founded Cadence Marketing Solutions in 2017 on a mission to bring fractional CMO services to small and mid-sized multifamily management companies. Today, our boutique agency specializes in both consulting and mentoring to optimize marketing departments and set the pace for continued marketing growth. Our services range from asset performance audits, marketing department restructuring, and coaching for marketers. We offer speaking and training engagements in leadership, occupancy recovery, and the balance between marketing and leasing. We host an elite online community - Cadence Run Club - and in-person events for multifamily marketers who are ready to level-up.Where did the name come from? In running, cadence is often defined as the total number of steps you take per minute and one of the factors that make up a runner’s speed. As runners find their optimal cadence, they can run at the same speed with less effort. Efficiency at its finest.We level the marketing playing field for small teams in mid-size multifamily organizations with smart and sustainable marketing and operations strategies. Our team understands the struggle to keep the pace of research and development while managing day-to-day operations. We know what it’s like to sprint towards new technologies and trends, only to find that there’s not enough bandwidth to maintain them effectively. We truly understand the fast-paced landscape of the multifamily industry and the unique challenges of trying to keep pace with companies that have larger marketing teams. Our team can help turn chaos into collaboration and obstacles into occupancy and efficiency.Reach out if we're speaking your language! We can identify your pain points and deliver solutions.Career highlights include 18+ years in senior leadership, 30+ lease-ups, 30+ website launches, and multiple industry awards for marketing initiatives. Contributions as an active member of the Minnesota Multi-Housing Association (MMHA), serving on the Branding Task Force in 2019, Board of Directors 2012-2013, Chair of the education committee 2014-2016, and speaking at local & national educational events annually. A frequent attendee and occasional speaker at national educational conferences and invite-only forums including AIM (Apartment Innovation & Marketing conf), NAA (National Apartment Association) Apartmentalize, Optimization Summit, Zillow Rentals Forum, Yardi RentCafe Forum.

Listed skills include Marketing, Social Media Marketing, Marketing Strategy, Seo, and 26 others.

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  Founder & Cmo

  Cadence Marketing Solutions, Llc

  Sep 2017 - Present - Greater Minneapolis-St. Paul Area

  Your strategic partner experienced in identifying and pacing new marketing initiatives for multifamily real estate firms. Regardless of size, organizations are often caught between two challenges; delaying new initiatives due to lack of time or talent to properly vet options, or diving in without enough strategic direction resulting in scope creep and/or team burnout.To grow, we must welcome change.To change, we must set a realistic pace.The Cadence of our creative efforts.