ROLES AND RESPONSIBILITIES Leads marketing for major college-wide, income-generating programs: ∙ Lead a team to create online and offline integrated advertising and marketing, including digital marketing, web, email, out-of-home, and print collateral.∙ Communicates key branding and messaging consistently with an emphasis on enhancing brand perception. ∙ Evaluate market research, campaign metrics, and insights to inform on target audiences, return on investment (ROI), and to develop strategies for campaign effectiveness. ∙ Oversee the departmental budget and marketing budgets for clients. ∙ Develop and collaborates on requests for proposals (RFPs) for outside vendors and compiles information for fiscal and operational reporting. ∙ Managed the Web Team's website redesign project.∙ Supervised web manager, web designer, social media manager, digital content manager, web content specialist, and administrative assistant.∙ Tracked web analytics through Google to inform our team and campus units on how visitors used the site and to develop content and drive conversions.Relationship-building across the institution: ∙ Cultivate partnerships and collaborates with key personnel in other units to develop marketing strategies.∙ Recognized for a polite, friendly, and approachable working style that fosters strong communication with colleagues at all levels. ∙ Practice attentive and active listening. ∙ Serve on key committees that support the College Mission, including Commencement; Diversity Conference; Equity, Diversity, and Inclusion Strategic Planning; Institutional Student Learning Outcome Assessment Committee; Policy Management; and University Senate (Past service: Brand Identity; College Technology; Homecoming and Family Weekend; Joint Planning and Budgeting; and Welcome Week).

∙ Worked on graduate and special session recruitment, campus event marketing, and EDI initiatives.∙ Oversaw content strategy and analytics for the University website.∙ Web Team leader, managing four staff members on large-scale projects requiring innovative solutions, problem-solving, and negotiation.∙ Created online and offline integrated advertising and marketing, including digital marketing, web, out-of-home, and print collateral. ∙ Supervised social media manager, marketing manager, and administrative assistant.∙ Wrote and edited marketing copy for recruitment, advancement, alumni, and internal communication.∙ Managed the departmental budget and marketing budgets for clients.

∙ Managed recruitment marketing for undergraduate admissions, producing a viewbook, on-the-road collateral, and advertisements.∙ Created online and offline integrated advertising and marketing, including digital marketing, web, out-of-home, and print collateral ∙ Wrote and edited marketing copy for recruitment and advancement as well as internal communications.∙ Tracked budgets for internal clients and the department.∙ Participated in college-wide committees, such as Welcome Week and Homecoming & Family Weekend.

∙ Management team member overseeing 10+ agency accounts, including local, regional, and national clients. ∙ Counseled and collaborated with clients to develop media programs to achieve marketing goals. ∙ Projected and reported account revenue and billing with internal management and accounting.∙ Planned and implemented client media programs, including media research/analysis, defining of objectives and strategies, execution of media buys, and analysis of program delivery.∙ Conducted digital media research and placement for business-to-business clients.∙ Managed over 30 student interns during a six-year role as College Internship Supervisor.Clients: Excellus BlueCross BlueShield, Genesee Country Village, Genesee Region Home Care Association (now Lifetime Care), Medtronic, Rochester Museum and Science Center, Seneca Park Zoo, SUNY Brockport, Unity Health System (now part of Rochester Regional Health)

∙ Assisted the digital media planner (one of the first in Rochester, NY) with research and placement of online banners for business-to-business clients.∙ Led media team on accounts and served as the point of contact for clients.∙ Projected and reported account revenue and billing with internal management and accounting.∙ Planned and implemented client media programs, including media research/analysis, defining objectives and strategies, execution of media buys, and analysis of program delivery.

• Negotiated media rates and placement with vendors in local and regional markets.• Tracked and reported on campaign performance enabling media planners to adjust campaigns and track outcomes.• Managed client budgets and approved media invoices.• Conducted marketing and media research, using tools such as MRI-Simmons, Nielson Scarborough, and Nielson Audio (formerly Arbitron).

• Developed relationships with print, online, out-of-home and broadcast media vendors.• Assisted in media negotiation and ordering of media buys.• Reviewed and approved media invoices to ensure that campaigns ran correctly.• Maintained office inventory and storage system.• Hired and managed college interns for the media team.