Janet Bailey Email & Phone Number

Indianapolis, In, Us

Indianapolis, Indiana, United States

Lead the development and implementation of the annual marketing strategy, plan, and budget to meet client acquisition, revenue, AUM, and M&A goals. Manage internal and external business development resources to qualify, triage, and close new opportunities. Create high touch, high impact loyalty, recognition, and experience programs to inspire client advocacy.

Indianapolis, In

Working with small businesses and non-profit organizations to craft prescriptive plans that drive quick revenue and market share. Our introspective approach considers where you've been, what has and hasn't worked, and what needs to change so you can act, respond, and achieve results quickly without breaking your budget.

Led the marketing team responsible for successful delivery of the business unit's North America marketing strategy. Developed integrated marketing strategies designed to increase client wallet share and market share. Focused on increasing awareness of Experian's data, analytics, scores, software and consulting capabilities in key markets utilizing results driven outreach to clients, prospects, the analyst community, media, and industry trade groups.

Member of the Baker Hill executive team which generated 25%+ year-over-year growth, eventually leading to the acquisition of the company by Experian in 2005. Managed all corporate and product marketing including the launch of the company's ASP/SaaS credit origination, relationship management and portfolio management products. Led corporate rebranding effort that elevated the corporate brand as a recognized thought leader in the banking industry; launched product management team focused on building market and client-driven products and services.

Principal of company that developed and marketed Internet-based commercial software application designed to securely and actively push content in its native format over the Internet. Created and implemented sales and marketing strategy; collaborated with corporate branding partner to conceptualize and design all branding and imaging for company and product; designed Business Alliance Program aimed at attracting consulting firms, ISVs, and ISPs to resell product; managed the sales and marketing team with indirect management responsibilities over the Technical Sales team.

Developed and implemented the firm’s overall marketing and sales strategy encompassing IT consulting, business communication services, and education services. Sales increased from $1.6M to more than $7M annually during this period. Personally secured a $3 million account, the largest single contract in the company’s history. Established and maintained corporate business alliances with key software partners including Oracle, Microsoft, and Business Objects.

Designed and implemented member programs and services. Counseled Kentucky businesses on the many facets of international trade, conducted intensive international research, and organized international trade fairs. Led international trade missions to Asia, Eastern Europe and Latin America.

Conducted compliance audits of accounts receivable, accounts payable, inventory, and payroll taxes on customer premises. Maintained internal controls on commercial customers, calculating variances based on audit findings. Assisted commercial loan customers in establishing controls. Instructed credit analysts and affiliate personnel on the procedures of compliance auditing.

Mba, International Marketing

Bachelor Of Business Administration - Bba, Accounting And Mathematics

Activities and Societies: Beta Gamma Sigma