• Own sales in Western territory • Oversee $1.4M in monthly recurring revenue and 800+ accounts.• Manage and train a 5-member field sales team to sell SaaS and subscription memberships.• Lead a initiative following acquisition of Trident Funding, achieving a 25% engagement rate.• Conduct quarterly customer meetings and use data insights to refine sales strategies.• Monitor KPIs related to Salesforce usage, activities, outcomes, customer visits, and proposals.• Use negotiation, solution-selling, relationship building, and pricing strategies to boost sales.• Created a 4-week onboarding process for sales reps and new director of sales (13 Individuals).• Developed a database of sales tools and processes to improve efficiency of sales organization.

• Managed a 6-member sales team to achieve 105% to target. • Oversaw 400+ accounts.• Acquired 40+ customers per month across US with an average customer spend of $1,500/month.• Negotiated deals and leveraged industry and product knowledge to build trust among customers.• Used QuickSite and Tableau to monitor KPIs, metrics, and business intelligence insights.• Onboarded and trained 4 new hires in 6 months and delivered weekly sales training.• Conducted role plays, discussions, and small group conversations to coach sales teams.

• Achieved a 20% YOY growth in Pacific Northwest and West Coast territory.• Accomplished Elite Fleet Status in 2021.• Managed a book of business with 200+ accounts worth $2M+ in annual revenue.• Responsible for driving SaaS subscription-based memberships, renewals, and web product sales.

• Handled marketing efforts across digital & print channels, boat shows, and customer events.• Wrote product specifications.

• Led development of marketing materials, event planning, and website development for sales office.