Janet Snedden Fidm Email and Phone Number
Janet Snedden Fidm work email
- Valid
Janet Snedden Fidm personal email
- Valid
Data has become the lifeblood of our hyper-connected , digital lives and holds the power to transform customer experiences and business relationships. Unlocking the potential of data requires a combination of skills and expertise, spanning technical knowledge through to inspiring stakeholders to take action. Bringing a rare blend of strategic vision, marketing analytics know-how and commercial nous, I tackle business challenges with creativity and tenacity. After graduating in Mathematics, my career has spanned Consumer & B2B marketing, both in the UK and internationally, working with blue-chips that include Diageo, Unilever, Emirates Airline, Jaguar Landrover, Unicef, Matalan & Lloyds Banking Group. Listed in the Data IQ 100 in 2019 and handed 2 awards for Outstanding Industry Contribution in 2014 and 2017, I am recognised for pioneering data strategy and success in growing customer value.Highly literate in Data Governance, I have helped several clients to embrace the recent changes in privacy legislation and beyond. I also believe that the marketing model has fundamentally changed, and we need to improve our learning of what works, and how we can create sustainable value for customers and organisations from their investments in technology and data. I set up CustomerKIND to help clients from the ‘inside-out’ in becoming more customer-centric and growing their capability to harness data intelligence. Having worked as a seamless extension of my client’s team, either solo, as an integrated member of their agency network or with other specialists focused on a particular challenge or transformation goal, I have recently merged CustomerKIND into The Salocin Group. It is great to be working again with my talented friends at Edit Agency, Join the Dots and Wood for Trees.Contact me on +44 7740 285 101 / janet.snedden@edit.comSpecialties: CRM & Global Data Strategy, Customer Insight, Marketing Analytics, Segmentation & Targeting, Data Modelling, Communications Planning, Customer Journey & Experience Design, Measurement & Evaluation, Business Case Development, Digital Transformation, Training, Stakeholder Workshops. Interested in NED roles.
The Salocin Group
View-
The Salocin GroupMalmesbury, Gb
-
Principal Consultant & Board AdvisorThe Salocin Group Nov 2023 - PresentBath, Gb -
FounderCustomerkind Jun 2017 - PresentMalmesbury, Wiltshire, GbCustomerKIND is now part of The Salocin Group -
TrusteeHeals Of Malmesbury Oct 2020 - PresentHEALS offers help, empowerment and support to local individuals and families who face hardship, are vulnerable or disadvantaged. Our support includes navigating statutory authorities and agencies to access charitable funds and resources. We provide advocacy support, mobilise volunteers and help from businesses and community groups to create events and activity programmes to provide new opportunities for those in need.
-
Member Customer Engagement CouncilDma Uk Jun 2017 - PresentLondon, Gb -
Deputy MdAmaze One Aug 2015 - May 2017Bath, England, GbFull P&L responsibility for a new joint venture within the Kin+Carta Group, bringing together the world-class digital services at Amaze and the analytics and multi-channel campaign execution capabilities at marketing technology specialist, Edit. Tasked with driving the business strategy and leading the formation of an effective commercial team, achievements included:• establishing a strong market offering for the agency, reaching £3.5m income within 2 years• development of the reach strategy to maximise the portability of marketing consent in the lead up to GDPR and beyond for the UK's largest retail bank• Loyalty programme relaunch for one of the UK's leading grocers, helping deliver their best results in a decade• Creation of a data asset for a telco provider, enabling them to monetise residual market information using advanced statistical modelling techniques (winner industry innovation award)• Customer journey design for a premium automotive manufacturer, improving lead conversion and loyalty in a new consumer-centric communications framework• Capability roadmap and CRM quick wins to improve the customer experience and drive incremental revenue for a prestigious arts organisation• Innovative consumer segmentation in the financial services sector, incorporating a dimension of vulnerability for improving regulatory compliance -
Strategy DirectorAmaze One Jan 2015 - Jul 2015Bath, England, Gb
-
Chairman, Insight Special Interest GroupInstitute Of Fundraising Dec 2012 - Dec 2014London, GbAs the chair of the UK’s Institute of Fundraising Special Interest Group for Insight and Analysis, I was dedicated to helping charities exploit the data and intelligence at their disposal for improving fundraising performance. In this voluntary role, my leadership of the community raised the profile of the discipline in the sector and inspired knowledge sharing and best practice promotion. Under my guidance, the group’s conference ratings soared, new training initiatives introduced, and highly valued primary supporter research commissioned -
CeoMetametrics Jun 2011 - Dec 2014London, GbSet up an integrated analytics agency in response to the blurring of the lines between brand advertising and direct response marketing. Leading the business strategy, Metametrics flourished into a strong, highly respected data science player. Before merging part of the business into a new joint venture, achievements included:• attracting challenging projects from major blue -chips that included SAB MIller, Johnson & Johnson, Lloyds Banking Group, the RAC, William Grants, The Royal Mint, Worldwide Cancer Research, Unicef and the RSPB• Customer insight consolidation and rethinking performance metrics for the UK's No. 1 online heath supplement brand, supporting the CEO to implement recommendations across operational teams• Blending customer and mission based segmentation for one of the UK's leading value retailers to identify growth opportunities• Extending media mix modelling into social and earned media to better understand the drivers and harvesters of results -
TrainerThe Idm 2004 - Nov 2014
-
Director Of Data, UkWunderman Dec 2009 - May 2011Wunderman are the UK’s largest digital and direct marketing group, yet recognised in 2009 that the agency needed to turn disparate data offerings into a single, integrated client proposition. I was appointed to provide the vision, breadth of skills to co-ordinate the agency’s full range of data services and the entrepreneurial flair to deliver a business plan to innovate and grow data-based revenues. Highlights included:* analytics team capability improvements and the introduction of new technologies* a string of new business wins including Best Buy, The Carphone Warehouse and Lloyds Banking Group* development of Data Strategy for Jaguar Landrover, an approach that was adopted globally* consultancy in Customer Engagement, Subscriptions, Partnerships and targeted Sales Promotion for UK and international clients -
Managing Director, Data DivisionCello Signal Sep 2006 - Jun 2009Cheltenham, England, GbJoined as Client Services Director and became full board member within 6 months. Responsible for revenue and profit growth. Notable achievements include:• implementation of a business delivery improvement plan that would support increasing scale and create efficiencies• inspired cultural change and better teamwork across internal disciplines• improved commercial control, business development approach and client satisfaction• powerful data strategies developed for a range of clients in the Energy, Not for Profit and Retail sectors -
ChairmanAffinix/Ginger Pig 1997 - 2002
-
Principal ConsultantHavas Helia 1990 - 1998London, Gb -
Product ManagerSmithkline Beecham 1990 - 1992Brentford, Middlesex, Gb -
Graduate Trainee/Retail Sales RepresentativeGrand Metropolitan Brewing 1988 - 1990
Janet Snedden Fidm Skills
Janet Snedden Fidm Education Details
-
Cello Academy -
University Of PortsmouthStatistics And Computer Science
Frequently Asked Questions about Janet Snedden Fidm
What company does Janet Snedden Fidm work for?
Janet Snedden Fidm works for The Salocin Group
What is Janet Snedden Fidm's role at the current company?
Janet Snedden Fidm's current role is Customer Engagement, Insight, Analytics & Data Strategy Specialist | Data IQ100 2019 | UK Twenty Women in Data & Technology.
What is Janet Snedden Fidm's email address?
Janet Snedden Fidm's email address is ja****@****aol.com
What schools did Janet Snedden Fidm attend?
Janet Snedden Fidm attended Cello Academy, University Of Portsmouth.
What are some of Janet Snedden Fidm's interests?
Janet Snedden Fidm has interest in Children, Economic Empowerment, Environment, Education, Poverty Alleviation, Science And Technology, Arts And Culture.
What skills is Janet Snedden Fidm known for?
Janet Snedden Fidm has skills like Crm, Strategy, Customer Insight, Direct Marketing, Segmentation, Digital Marketing, Integrated Marketing, Database Marketing, Analytics, Marketing, Marketing Communications, Digital Strategy.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial