AeroLeads people directory · profile
Janet Snedden Fidm Email & Phone Number
Customer Engagement, Insight, Analytics & Data Strategy Specialist | Data IQ100 2019 | UK Twenty Women in Data & Technology
at
The Salocin Group
1 work email found
@customerkind.com
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Customer Engagement, Insight, Analytics & Data Strategy Specialist | Data IQ100 2019 | UK Twenty Women in Data & Technology
Location
Malmesbury, England, United Kingdom
Who is Janet Snedden Fidm? Overview
A concise factual answer block for searchers comparing this professional profile.
Quick answer
Janet Snedden Fidm is listed as Customer Engagement, Insight, Analytics & Data Strategy Specialist | Data IQ100 2019 | UK Twenty Women in Data & Technology at The Salocin Group, based in Malmesbury, England, United Kingdom. AeroLeads shows a work email signal at customerkind.com and a matched LinkedIn profile for Janet Snedden Fidm.
Janet Snedden Fidm previously worked as Principal Consultant & Board Advisor at The Salocin Group and Founder at Customerkind. Janet Snedden Fidm studied at Cello Academy.
Company email context
Email format at The Salocin Group
This section adds company-level context without repeating Janet Snedden Fidm's masked contact details.
*@customerkind.com
68% confidence
AeroLeads found 1 current-domain work email signal for Janet Snedden Fidm. Compare company email patterns before reaching out.
Profile bio
About Janet Snedden Fidm
Data has become the lifeblood of our hyper-connected , digital lives and holds the power to transform customer experiences and business relationships. Unlocking the potential of data requires a combination of skills and expertise, spanning technical knowledge through to inspiring stakeholders to take action. Bringing a rare blend of strategic vision, marketing analytics know-how and commercial nous, I tackle business challenges with creativity and tenacity. After graduating in Mathematics, my career has spanned Consumer & B2B marketing, both in the UK and internationally, working with blue-chips that include Diageo, Unilever, Emirates Airline, Jaguar Landrover, Unicef, Matalan & Lloyds Banking Group. Listed in the Data IQ 100 in 2019 and handed 2 awards for Outstanding Industry Contribution in 2014 and 2017, I am recognised for pioneering data strategy and success in growing customer value.Highly literate in Data Governance, I have helped several clients to embrace the recent changes in privacy legislation and beyond. I also believe that the marketing model has fundamentally changed, and we need to improve our learning of what works, and how we can create sustainable value for customers and organisations from their investments in technology and data. I set up CustomerKIND to help clients from the ‘inside-out’ in becoming more customer-centric and growing their capability to harness data intelligence. Having worked as a seamless extension of my client’s team, either solo, as an integrated member of their agency network or with other specialists focused on a particular challenge or transformation goal, I have recently merged CustomerKIND into The Salocin Group. It is great to be working again with my talented friends at Edit Agency, Join the Dots and Wood for Trees.Contact me on +44 7740 285 101 / janet.snedden@edit.comSpecialties: CRM & Global Data Strategy, Customer Insight, Marketing Analytics, Segmentation & Targeting, Data Modelling, Communications Planning, Customer Journey & Experience Design, Measurement & Evaluation, Business Case Development, Digital Transformation, Training, Stakeholder Workshops. Interested in NED roles.
Listed skills include Crm, Strategy, Customer Insight, Direct Marketing, and 46 others.
Current workplace
Janet Snedden Fidm's current company
Company context helps verify the profile and gives searchers a useful next step.
16 roles · 38 years
Janet Snedden Fidm work experience
A career timeline built from the work history available for this profile.
Principal Consultant & Board Advisor
Current
Nov 2023 - Present
Jun 2017 - Present
Trustee
Current
Heals Of Malmesbury
HEALS offers help, empowerment and support to local individuals and families who face hardship, are vulnerable or disadvantaged. Our support includes navigating statutory authorities and agencies to access charitable funds and resources. We provide advocacy support, mobilise volunteers and help from businesses and community groups to create events and.
Oct 2020 - Present
Member Customer Engagement Council
Current
Jun 2017 - Present
Deputy Md
- Full P&L responsibility for a new joint venture within the Kin+Carta Group, bringing together the world-class digital services at Amaze and the analytics and multi-channel campaign execution capabilities at marketing.
- establishing a strong market offering for the agency, reaching £3.5m income within 2 years
- development of the reach strategy to maximise the portability of marketing consent in the lead up to GDPR and beyond for the UK's largest retail bank
- Loyalty programme relaunch for one of the UK's leading grocers, helping deliver their best results in a decade
- Creation of a data asset for a telco provider, enabling them to monetise residual market information using advanced statistical modelling techniques (winner industry innovation award)
- Customer journey design for a premium automotive manufacturer, improving lead conversion and loyalty in a new consumer-centric communications framework
Aug 2015 - May 2017
Strategy Director
Jan 2015 - Jul 2015
Chairman, Insight Special Interest Group
As the chair of the UK’s Institute of Fundraising Special Interest Group for Insight and Analysis, I was dedicated to helping charities exploit the data and intelligence at their disposal for improving fundraising performance. In this voluntary role, my leadership of the community raised the profile of the discipline in the sector and inspired knowledge.
Dec 2012 - Dec 2014
Ceo
- Set up an integrated analytics agency in response to the blurring of the lines between brand advertising and direct response marketing. Leading the business strategy, Metametrics flourished into a strong, highly.
- attracting challenging projects from major blue -chips that included SAB MIller, Johnson & Johnson, Lloyds Banking Group, the RAC, William Grants, The Royal Mint, Worldwide Cancer Research, Unicef and the RSPB
- Customer insight consolidation and rethinking performance metrics for the UK's No. 1 online heath supplement brand, supporting the CEO to implement recommendations across operational teams
- Blending customer and mission based segmentation for one of the UK's leading value retailers to identify growth opportunities
- Extending media mix modelling into social and earned media to better understand the drivers and harvesters of results
Jun 2011 - Dec 2014
Trainer
The Idm
2004 - Nov 2014
Director Of Data, Uk
Wunderman are the UK’s largest digital and direct marketing group, yet recognised in 2009 that the agency needed to turn disparate data offerings into a single, integrated client proposition. I was appointed to provide the vision, breadth of skills to co-ordinate the agency’s full range of data services and the entrepreneurial flair to deliver a business.
Dec 2009 - May 2011
Managing Director, Data Division
- Joined as Client Services Director and became full board member within 6 months. Responsible for revenue and profit growth. Notable achievements include:
- implementation of a business delivery improvement plan that would support increasing scale and create efficiencies
- inspired cultural change and better teamwork across internal disciplines
- improved commercial control, business development approach and client satisfaction
- powerful data strategies developed for a range of clients in the Energy, Not for Profit and Retail sectors
Sep 2006 - Jun 2009
Chairman
Affinix/Ginger Pig
1997 - 2002
~5 yrs
Principal Consultant
1990 - 1998
~8 yrs
Product Manager
1990 - 1992
~2 yrs
Graduate Trainee/Retail Sales Representative
Grand Metropolitan Brewing
1988 - 1990
~2 yrs
2 education records
Janet Snedden Fidm education
Education record
Cello Academy
Bsc, Mathematics, Statistics And Computer Science
University Of Portsmouth
FAQ
Frequently asked questions about Janet Snedden Fidm
Quick answers generated from the profile data available on this page.
What company does Janet Snedden Fidm work for?
Janet Snedden Fidm works for The Salocin Group.
What is Janet Snedden Fidm's role at The Salocin Group?
Janet Snedden Fidm is listed as Customer Engagement, Insight, Analytics & Data Strategy Specialist | Data IQ100 2019 | UK Twenty Women in Data & Technology at The Salocin Group.
What is Janet Snedden Fidm's email address?
AeroLeads has found 1 work email signal at @customerkind.com for Janet Snedden Fidm at The Salocin Group.
Where is Janet Snedden Fidm based?
Janet Snedden Fidm is based in Malmesbury, England, United Kingdom while working with The Salocin Group.
What companies has Janet Snedden Fidm worked for?
Janet Snedden Fidm has worked for The Salocin Group, Customerkind, Heals Of Malmesbury, Dma Uk, and Amaze One.
How can I contact Janet Snedden Fidm?
You can use AeroLeads to view verified contact signals for Janet Snedden Fidm at The Salocin Group, including work email, phone, and LinkedIn data when available.
What schools did Janet Snedden Fidm attend?
Janet Snedden Fidm studied at Cello Academy.
What skills is Janet Snedden Fidm known for?
Janet Snedden Fidm is listed with skills including Crm, Strategy, Customer Insight, Direct Marketing, Segmentation, Digital Marketing, Integrated Marketing, and Database Marketing.
Find 750M verified contacts
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trial