Janet Sutherland Email & Phone Number

Chicago, Il, Us

Writing for an array of publishing projects covering various topics including healthcare and marketing.*Chicagonow *CNN Ireport*Patch*GroundReport

Sutherland Media worked with Chet Coppock and Patrick Hurley as Director of Media Relations to assist in the launch of the Chet Coppock: “Laying It On The Line” book!! We event planned, marketed the book via social media and managed media placements which included NTS Media, Chicagoland Radio and Media and on air appearances on WJOL, WGN Radio.Sutherland Media is not only syndicating radio shows but marketing and pr for businesses, medical professionals, hospitals and non profits! We have worked with various Chicago area hospitals,in organizing and promoting a fundraising event. Current Clients include: Holy Family Ministries School,Chet Coppock "Buffone: Monster of the Midway"The Chicago Chapter of the BAFLes Norman Syndicated sports radio host, tv analyst, author and motivational speaker and former Kansas City Royals baseball player.Previous syndication shows have included " Ross Crystal's Show Biz Express" ,"The Beatles Show" and "The Mighty House".Was able to generate affiliation agreements in top ten markets in less than six months. Outside of radio affiliations, we have managed business marketing communications for Chic Gems, the Chicago Chapter of the Brain Aneurysm Foundation and Gameplan Entertainment. Assisted in endorsement deals for a Chicago football coach and a NY baseball manager. Developed a tracking tool for clients, an affiliate sales contract and a marketing kit for each client. Researched marketing opportunities, gathered proposals, negotiated rates and oversaw the creative projects. Managed invoices, payments and past due payments.-------------------------------------------------------We will ensure:• Top brands are integrating multiple channels to create unique customer experiences. • Choose the right marketing mix for better engagement and loyalty. • Shift internal organization and remove silos to create a clear picture for the consumer .• Make prompt decisions and respond quickly to deliver more effective marketing campaign .

Research Triangle, Nc, Us

Children's book author targeting 10 plus age children's as well as adults. The book is titled "Andrew J The Corgi Who Rescued Me". It is available on amazon,com and Barnes and Nobles. Book signings are set up in Oakbrook, Chicago, Glen Ellyn and Wheaton. The book has been one of amazon's top one hundred's in the category of pet care and arts and crafts. It can also be found in several local Chicago area schools and has a Library of Congress seal.

The Chicago Chapter is the Midwest base of the Brain Aneurysm Foundation.The Brain Aneurysm Foundation was established in Boston on August 19, 1994, as a public charity. The BAF is the nation’s only nonprofit organization solely dedicated to providing critical awareness, education, support and research funding to reduce the incidence of brain aneurysm ruptures. The chapter has helped create the first support group for brain aneurysm survivors in Illinois at UIC and two more support groups for brain aneurysm survivors in the Chicago area. The chapter guides outreach efforts to participants, volunteers, and broader community thru all communications.Publicize the activities of the organization, its programs and goals. Establish sound working relationships and cooperative arrangements with community groups and organizations. Preparing a budget and goals; to see that the chapter operates within budget guidelines. Ensure that adequate funds are available to permit the organization to carry out its work. Created the only brain aneurysm awareness efforts through radio public service announcements and web. Development of the first fundraising and awareness efforts in Illinois. The founder of a brain aneurysm support group and local charity in Columbus Ohio,OBAASG, involving The Ohio State University. Headed up the first brain aneurysm walk in Ohio involving Ohio State and Ohio Health. Creation of two awareness bills and three awareness proclamations both in Illinois and Ohio.Lobbied on Capitol Hill speaking to members of Congress about research funding for the Brain Aneurysm Foundation. Created multiple events to raising at least $60,000 for the BAF. Initiated and coordinated awareness campaigns on WGN TV, WGN Radio, WILV/WTMX radio. Developed partnerships with the Chicago Bulls, Chicago White Sox and various top sports figures like Bob Love and sports legend Chet Coppock.

Manage the clinical service marketing team in all areas of marketing and communication to ensure goals are achieved and aligned with marketing strategies. Participated in recruitment and orientation of the marketing team. Created strategic plans for twelve targeted clinical services which included community relations, communications,branding digital strategies, market research, clinical service development and support. Managed budgets for assigned marketing programs. Developed content for departmental communication and marketing publications. Initiated and established sports marketing partnerships and executed public affairs campaigns with top Chicago radio stations and networks. Assisted in activities to promote internal referrals to increase communication and internal awareness. Maintained relationships with physicians and healthcare administrators within all service lines. Initiated and managed relationships with vendors and freelancers which involved coordination of contracts and payments. Utilized social media to promote patient events and initiatives as a platform for “active engagement”. Spearheaded online blogs and articles highlighting targeted programs such as neurosurgery, cardiology and psychiatry. Produced a physician marketing video, which included writing the script, overseeing the production and editing the video for the hospital website. Through collaboration with multiple radio networks, created a PSA campaign airing in several major markets reaching four million people. Promoted senior hospital executives and the medical center mission through public affairs programs reaching thousands of people in the UI health system. Using my numerous media contacts and knowledge of newsroom dynamics and cognizant of FCC public service regulations, led the creation of a standard media "pitch" for the new hospital branding campaign; e.g. weekend and "kicker" stories. Led PR campaigns reaching 80 million people valued at $750,000 at no cost to UI Health.

Managed and implemented Department of Neurosurgery related marketing and awareness campaigns. Created opportunities for and participated in lunch/dinner meetings with new and existing referral sources, executing strategic and tactical outreach plans in order to grow strong community physician relationships. Reviewed and analyzed referral patterns; gaining hospital market share and case volume revenue. Made recommendations on neurosurgery related programs and served as a staff liaison to the media on behalf of neurosurgery. Provided editorial and organizational support for patient education pamphlets; managed components of assigned special projects. Produced several video’s highlighting a patient/survivor support group and patient testimonials. One of the videos has been distributed nationally. Managed the creation, marketing, and media relations of a charitable event, “Survivor In The City”, hosted by the department. Editor in Chief for the "Neurosurgery News" newsletter. Responsible for the department’s web site; updated information, investigated new neurosurgery targets, marketed the web site. Created $27,000 worth of free media campaigns which reached 72 million potential new patients. Created bills which were signed into law in Illinois and Ohio, as well as two local and one state proclamation.

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Responsible for the syndication of all radio talk shows distributed by Westwood One and Air America. Liaison to all radio station affiliates for Air America shows. Sold liberal talk shows to cities in the top ten markets, exceeding goals set by Air America and Westwood One. Orient local sales staff about the talk product and assist sales teams on sales pitches. Create sales presentations for radio stations nationwide. Trained local sales teams as to how to sell Air America programs, overcome objections and create local ad sales marketing tools. Spearhead online marketing pieces and web pages for affiliates. Crisis management involving a national radio talk show host and a Presidential candidate.

Chicago, Illinois, Us

5/15/07-1/9/08Account Executive The Chicago Sun TimesAbility to reach decision makers and have engaging conversations. Working independently with guidance from leadership. Initiate, establish, and cultivate meaningful business relationships. Generate repeat business through exceptional account management. Managed three million dollars in advertising accounts. Created a special section “ Brainstorm” to mark Brain Aneurysm Awareness Month. Organized the editorial, layout and advertising support of the section which generated nearly ten thousand dollars of additional revenue for the Chicago Sun Times and ten new accounts in the medical field. Wrote and edited a front page story featured in “Brainstorm”. Created a marketing package to initiate new healthcare business partnerships. Trained new marketing reps with online advertising, client needs analysis strategies and generating leads.

Proven track record of reaching marketing targets and goals. Developed and maintained ongoing relationships with corporate, advertising and public relations communities. Solicit funding for broadcast and non-broadcast projects, special events, web streaming and other off-air projects. Developed presentations to corporations and agencies designed to sell marketing solutions. Performed client marketing analysis, target consumer needs, benefits sought, assignments and follow-up.Created advertising marketing strategies for the #1 radio station in town. Lead the creation of various radio ad copy for 15, 30 and 60 second spots in conjunction with an online campaign. Increased advertising sales by 50% for the top advertiser for Clear Channel Columbus. Billed the most advertising on a sister AM station. Sales Person of the Month for May 2006.

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Generated new affiliates, while maintaining existing agreements for CBS and Fox News.Created promotional materials, presentation kits and direct mail pieces for Martha Stewart radio feature and CBS News features. On 9/11 and after, coordinated one-on-one interviews with network reporters and radio stations. Collaborated with CNN to offer breaking news coverage to radio stations nationwide during 9/11.

Dallas, Tx, Us

Worked with community groups and businesses to develop marketing plans. Assisted in the production of the cable television ad copy as well as voicing the commercials and collaborating in the edit process. Organized multi-market promotional event with Nickelodeon television. Ranked 9th out of 100 sales representatives for focused sales event.

Developed news stories focusing on education, politics, health and Illinois courts. Managed the daily news coverage in Chicago as well and regular anchoring of statewide news.Local and national correspondent for 1996 Democratic National Convention, including an exclusive one-on-one interview with First Lady Hillary Clinton.Regular panelist on WGN Radio discussing court cases and politics. Media witness of at least four Illinois executions.

Local radio news coverage involving politics and healthcare stories. Managed the newsroom, staff and daily news coverage. Stringer for ABC Network news, the BBC, UPI and CBC radio covering the John Wayne Gacy execution. Served as a special media speaker for the Illinois Nurses Association.Covered the Oliver Stone filming of "Natural Born Killers" at Stateville Correctional Center as an extra.

Local and state election coverage including "live shots" during election night on both radio stations.

Ran the assignment desk on a part -time basis, and evening news writer. Nominated for an award, covering a breaking news arson story.

Ba, Bachelor Of Arts & Communications Media

Bachelor Of Arts (Ba)