Janette Hoefer Email & Phone Number

Hamburg, Hh, De

Hamburg, De

As an experienced 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁 & 𝗽𝗿 𝗺𝗮𝗻𝗮𝗴𝗲𝗿 for 10+ years, I help my clients to get seen & known for their expertise & business excellence in Germany. My main specialties: public relations, b2b comms strategy, content (marketing) & (personal) branding.Hi there! I am Janette, a strategic b2b communications consultant from Germany with 10+ years of experience working for fast-paced, high-growth global Adtech, Technology & SaaS businesses. I know both the company & agency side of things. And I learned: I can be the best partner for the leaders & companies that trust me when I work as a freelancer. I focus on:✅ Efficient b2b communication strategies✅ Public relations✅ Content (marketing)✅ (Personal) branding✅ And (ghost)writing👉 ... to help my clients cut through the noise – mainly in the area of earned & owned media. So that they finally get seen & recognized for their unique expertise & business excellence, opening up new opportunities for their life & business. 𝗜 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗺𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗯𝘆: 🎯 Building & executing a solid (personal) brand positioning & a holistic communications strategy that sets them up for long-term success, recognition & growth in Germany & the DACH-market, combining pr, marketing, content & business social media approaches.🚀 Operating as their external pr & communications manager, handling everything under the umbrella of earned & owned media, including (digital) pr, social media guidance & support for corporate influencers, blogging & content creation.✒​ Helping them build their personal brand to attract eyeballs & establish them as the experts they are.👻 (Ghost-)writing engaging content that adds value & highlights their passions & thought leadership.

This is how efficient PR works! Increase awareness, prove expertise, create trust: Convince - in just a handful of hours a week.I wrap up my expertise from ten years of PR and the support of several companies simultaneously in understandable learnings, efficient strategies plus hacks & templates to copy.So that you and your company can finally become known for your own expertise and excellence.(Coming soon)

San Francisco, California, Us

München, Bayern, De

London, England, Gb

Hamburg, De

Hamburg, De

"An der Zusammenarbeit mit Janette schätzen wir besonders die Klarheit über gemeinsame Ziele und den direkten Austausch. Wir wollten schnell in die "Umsetzung" kommen und mit Janette hat das zum ersten Mal direkt geklappt, mit anderen PR-Agenturen zuvor nicht. Sie bringt gute Kontakte und stets aktive produktive Diskussion der Beiträge und Themen ein. Hintergrund für den Beginn der Zusammenarbeit war, dass wir unsere Verkaufsstrategie auf eine PR-Strategie umstellen wollten. Statt Kunden aktiv anzuschreiben, wollten wir sie in Zukunft aktiv über Publikationen ansprechen. Das hat funktioniert. Ich werde immer mal wieder von Geschäftspartnern gefragt, wie wir das mit unserer PR machen – und dann empfehle ich Janette weiter. Am Ende ist es immer eine Partnerschaft."Henning Westerwelle, Gründer und Geschäftsführer von Curious Company

Hamburg, De

„Wir arbeiten seit über eineinhalb Jahren mit Janette zusammen und haben in dieser Zeit viele PR-Projekte umgesetzt, von diversen Unternehmensnews und Gastbeiträgen in Fachmedien, über ein Whitepaper für die Radiozentrale und einen TV-Beitrag, bis hin zu LinkedIn-Posts und Support rund um Speaking-Engagements. An der Zusammenarbeit gefällt uns besonders, dass sie unkompliziert, schnell und unbürokratisch ist, und uns viel Freude bereitet. Janette hat ein schnelles Verständnis für die verschiedensten Themen, macht klare Ansagen, verzichtet auf Blabla und bringt wenig Eitelkeit, dafür aber viel Sympathie mit. Wir fühlen uns bestens beraten und haben mittlerweile viel mehr Sichtbarkeit in den Medien sowie Struktur und Fokussierung in unserer Kommunikation. Deswegen haben wir sie auch bereits mehrfach weiterempfohlen."Eduardo García, Gründer und CEO von German Wahnsinn

Utrecht, Nl

Janette works independently, is goal-oriented, attentive, and on schedule. She has the essential points and also deadlines in view at all times. The trustful cooperation makes my actual work easier. Her excellent content-related comprehension to be able to think factually and creatively is a huge plus. By working with Janette, I gain time and qualitative input for my work. The remarkable thing about it is her clear communication, open nature, and the "thinking along." Whether developing texts, implementing a project, or "just" staying in the lead: Janette masters all of this and brings it to our collaboration. We have already worked together on various smaller projects, including social media. But we also implemented our largest project to date, a representative survey in the area of payment, successfully, confidently, and right on time. Impressive! That's why I would recommend Janette at any time and also share a tip: Involve her, inform her, and exchange ideas with her. Then you will find an ideal, trustworthy, and strong partner for your projects.Michael Hülsiggensen, Head of DACH Market at SurePay

San Francisco, California, Us

„We work with Janette in the German market and she is a PR powerhouse. Love your philosophy and work style, and a lot we can learn from you. You're great at what you do and I'm lucky to get to work some with you and experience your magic. You are inspirational.“Scott Samson, Founder & CEO bei Samson PR

Hamburg, De

"We hired Janette a month before launching our first autonomous store publicly. She has been recommended to me. Through interviewing us, she clearly understood our proposition and turned this into a compelling PR plan. The outcome was that we created 60+ articles for our launch campaign, front pages of newspapers, tier-one media outlets and three TV stations came to meet us. She’s enjoyable to work with and structured. We will use Janette again in the future." James Sutherland, CEO & Founder of Autonomo GmbH (2022)

Hamburg, De

Paris, Fr

Hamburg, Hamburg, De

Janette supports us in work-intensive phases as Senior Communications Consultant and implements various projects in the areas of PR, copywriting and marketing. I particularly appreciate her expertise as a communications professional, her professionalism and commitment. The collaboration is always perfectly uncomplicated and at the same time highly professional. Thanks to her many years of experience in the adtech industry, Janette has so far always been immediately on the subject and thus a great relief for us.Susanne Hohenschuh, Managing Director at PR boutique agency Frau Wenk +++

Freiburg, Deutschland, De

I have co-authored a German trade book about virtual collaboration for the well-known Haufe publisher house.I am all about working efficiently and smartly. Therefore, I dedicated my part to the topic and strategies around self-management.

London, Gb

Deepening Unruly's footprint in Central Europe with a particular focus on the DACH region:• Orchestrate marketing, event and corporate communication strategies, create and execute customer engagement and growth marketing initiatives, coordinate and manage event sponsorships and speakings.• Drive awareness and thought leadership within the industry and the relevant press. Create content and nurture relationships with selected key media outlets and journalists.• Manage projects, resources and colleagues cross-functionally and bilingual (German/English) in close cooperation with other internal teams, including product management, sales operations, commercial and insights teams, all based across multiple territories and time zones.• Budget allocation and responsibility.Janette is a powerhouse! She is brilliant, committed, and capable, but she also happens to be a fun and engaging work colleague. She is fluent in German and English and can write strong bylines and astute content that generates tier 1 coverage for her clients! I immensely enjoyed working with Janette as, like myself, she is forthright and gets on with it! No drama, just results! I hope to be able to work with you again one day!Lou Nylander, Global Director Marketing at UnrulyJanette is motivated, forward-thinking and smart. A great Marketing & Communications Lead with lots of knowledge in her field. She is a detail-oriented, goal-oriented, ambitious and strong co-worker, her knowledge is vast and thorough. Janette is an organized and customer-service oriented perfectionist, has no problem working hard when necessary. She showed a high level of motivation, quality, optimism, knowledge technical skills and was a valuable contributor to our projects. Janette possesses a winning combination of solid marketing skills and business sense, I learned a great deal from her. She is a truly phenomenal individual.Jens Oberbeck, Managing Director at Unruly Germany

London, Gb

Hamburg, Hamburg, De

Main responsibility: B2B PR support for Facebook Internal: Giving workshops about the latest trends and use cases in the digital world

PR & Marketing support for clients such as: Semasio, Yieldlab, AdDefend, Mobalo, CaptchaAd, Return Path & PPRO

Hamburg, Hamburg, De

Master Of Arts (Ma), Journalism And Communication Studies

Bachelor Of Arts (B.A.), Sociology / Minor: Psychology