Janette Hoefer Email and Phone Number
PR steigert deine Reputation. Deine Reputation stärkt dein Business. In a Nutshell ist B2B PR die Kunst, dein Wissen so zu verpacken, dass es Interesse und Mehrwert generiert - für dich, für Medien, für ihr Publikum - für alle.Hi, ich bin Janette.Ich bin seit zwölf Jahren als PR- & Kommunikationsberaterin für Unternehmen aus den Bereichen Technologie, Marketing & Advertising tätig. Meine Kunden sind Experten auf ihrem Gebiet, die ich mit effizienten Strategien dabei unterstütze, zielführend & konsistent zu kommunizieren – damit sie endlich auch öffentlichkeitswirksam mit ihrer Expertise glänzen und nachhaltig überzeugen können.Du willst die Kommunikation von & über dein Unternehmen, abseits von bezahlten Marketing- & Werbekampagnen – also mit owned & earned Media – endlich auf die nächste Stufe heben? Dann bist du bei mir genau richtig! Meine Fachbereiche:🚀 PR-Strategie & Experten-Positionierung🚀 Pressearbeit & Media Relations🚀 Fachbeiträge & Thought Leadership Content 🚀 LinkedIn & CXO Kommunikation🚀 Social Media & Marketing𝗦𝗼 𝘂𝗻𝘁𝗲𝗿𝘀𝘁𝘂̈𝘁𝘇𝗲 𝗶𝗰𝗵 𝗺𝗲𝗶𝗻𝗲 𝗞𝘂𝗻𝗱𝗲𝗻 𝗯𝗲𝗶𝘀𝗽𝗶𝗲𝗹𝘀𝘄𝗲𝗶𝘀𝗲:🎯 Durch die Entwicklung einer smarten Positionierung und ganzheitlichen Kommunikationsstrategie, erarbeite ich für meine Kunden das kommunikative Fundament für ihren langfristigen Erfolg, Aufmerksamkeit, Vertrauen und ein nachhaltiges Wachstum in Deutschland und am DACH-Markt.Dazu setze ich auf einen strategiegetriebenen Ansatz der PR, Pressearbeit, Thought Leadership (Content), Business Social Media, Events und andere Kommunikationsmaßnahmen kombiniert. 🚀 Als ihre externe PR- und Kommunikationsstelle, die alle Themen und Aktivitäten unter dem Dach von Earned, Owned und Paid Media managt. ✒ Als (Ghost-)Writer bei der Erstellung hochwertiger Fachbeiträge, zielführender LinkedIn Posts sowie weiteren fachspezifischen Inhalten, die ihren Zielgruppen einen Mehrwert bieten und dadurch ihre Expertise herausstellen.-----💌 Schreib mir jetzt eine Nachricht, wenn du mehr erfahren willst. 🔔 Aktiviere die Glocke, wenn du regelmäßig Tipps zu den Themen Public Relations & smarte Kommunikation lesen möchtest.
Hoefer Communications
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Hoefer Communications I Pr, Communications Strategy And ConsultingHoefer CommunicationsHamburg, Hh, De
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Hoefer Communications I Pr, Communications Strategy & ConsultingHoefer Communications Aug 2021 - PresentHamburg, DeAs an experienced 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁 & 𝗽𝗿 𝗺𝗮𝗻𝗮𝗴𝗲𝗿 for 10+ years, I help my clients to get seen & known for their expertise & business excellence in Germany. My main specialties: public relations, b2b comms strategy, content (marketing) & (personal) branding.Hi there! I am Janette, a strategic b2b communications consultant from Germany with 10+ years of experience working for fast-paced, high-growth global Adtech, Technology & SaaS businesses. I know both the company & agency side of things. And I learned: I can be the best partner for the leaders & companies that trust me when I work as a freelancer. I focus on:✅ Efficient b2b communication strategies✅ Public relations✅ Content (marketing)✅ (Personal) branding✅ And (ghost)writing👉 ... to help my clients cut through the noise – mainly in the area of earned & owned media. So that they finally get seen & recognized for their unique expertise & business excellence, opening up new opportunities for their life & business. 𝗜 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗺𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗯𝘆: 🎯 Building & executing a solid (personal) brand positioning & a holistic communications strategy that sets them up for long-term success, recognition & growth in Germany & the DACH-market, combining pr, marketing, content & business social media approaches.🚀 Operating as their external pr & communications manager, handling everything under the umbrella of earned & owned media, including (digital) pr, social media guidance & support for corporate influencers, blogging & content creation.✒ Helping them build their personal brand to attract eyeballs & establish them as the experts they are.👻 (Ghost-)writing engaging content that adds value & highlights their passions & thought leadership. -
Founder & Coach For Efficient Pr To DiyPublic Relations Academy Sep 2024 - PresentThis is how efficient PR works! Increase awareness, prove expertise, create trust: Convince - in just a handful of hours a week.I wrap up my expertise from ten years of PR and the support of several companies simultaneously in understandable learnings, efficient strategies plus hacks & templates to copy.So that you and your company can finally become known for your own expertise and excellence.(Coming soon) -
Pr Consultant (External)Uber For Business Oct 2024 - PresentSan Francisco, California, Us -
Pr-Beraterin (Extern)Jung Von Matt Creators May 2024 - PresentMünchen, Bayern, De -
External Pr Consultant For Samsung Ads & Samsung Tv PlusPropeller Group Mar 2024 - PresentLondon, England, Gb -
Content AdviserAdzine - Online Marketing & Adtech - News Magazin Nov 2022 - PresentHamburg, De -
Strategic Communications Consultant & Pr ManagerCurious Company® Nov 2022 - PresentHamburg, De"An der Zusammenarbeit mit Janette schätzen wir besonders die Klarheit über gemeinsame Ziele und den direkten Austausch. Wir wollten schnell in die "Umsetzung" kommen und mit Janette hat das zum ersten Mal direkt geklappt, mit anderen PR-Agenturen zuvor nicht. Sie bringt gute Kontakte und stets aktive produktive Diskussion der Beiträge und Themen ein. Hintergrund für den Beginn der Zusammenarbeit war, dass wir unsere Verkaufsstrategie auf eine PR-Strategie umstellen wollten. Statt Kunden aktiv anzuschreiben, wollten wir sie in Zukunft aktiv über Publikationen ansprechen. Das hat funktioniert. Ich werde immer mal wieder von Geschäftspartnern gefragt, wie wir das mit unserer PR machen – und dann empfehle ich Janette weiter. Am Ende ist es immer eine Partnerschaft."Henning Westerwelle, Gründer und Geschäftsführer von Curious Company -
Strategic Communications Consultant & Pr ManagerGerman Wahnsinn Jan 2023 - PresentHamburg, De„Wir arbeiten seit über eineinhalb Jahren mit Janette zusammen und haben in dieser Zeit viele PR-Projekte umgesetzt, von diversen Unternehmensnews und Gastbeiträgen in Fachmedien, über ein Whitepaper für die Radiozentrale und einen TV-Beitrag, bis hin zu LinkedIn-Posts und Support rund um Speaking-Engagements. An der Zusammenarbeit gefällt uns besonders, dass sie unkompliziert, schnell und unbürokratisch ist, und uns viel Freude bereitet. Janette hat ein schnelles Verständnis für die verschiedensten Themen, macht klare Ansagen, verzichtet auf Blabla und bringt wenig Eitelkeit, dafür aber viel Sympathie mit. Wir fühlen uns bestens beraten und haben mittlerweile viel mehr Sichtbarkeit in den Medien sowie Struktur und Fokussierung in unserer Kommunikation. Deswegen haben wir sie auch bereits mehrfach weiterempfohlen."Eduardo García, Gründer und CEO von German Wahnsinn -
Communications Consultant & Pr Manager DachSurepay Sep 2021 - PresentUtrecht, NlJanette works independently, is goal-oriented, attentive, and on schedule. She has the essential points and also deadlines in view at all times. The trustful cooperation makes my actual work easier. Her excellent content-related comprehension to be able to think factually and creatively is a huge plus. By working with Janette, I gain time and qualitative input for my work. The remarkable thing about it is her clear communication, open nature, and the "thinking along." Whether developing texts, implementing a project, or "just" staying in the lead: Janette masters all of this and brings it to our collaboration. We have already worked together on various smaller projects, including social media. But we also implemented our largest project to date, a representative survey in the area of payment, successfully, confidently, and right on time. Impressive! That's why I would recommend Janette at any time and also share a tip: Involve her, inform her, and exchange ideas with her. Then you will find an ideal, trustworthy, and strong partner for your projects.Michael Hülsiggensen, Head of DACH Market at SurePay -
Communications Consultant & Pr Manager Dach For TuneinSamsonpr Nov 2021 - Feb 2023San Francisco, California, Us„We work with Janette in the German market and she is a PR powerhouse. Love your philosophy and work style, and a lot we can learn from you. You're great at what you do and I'm lucky to get to work some with you and experience your magic. You are inspirational.“Scott Samson, Founder & CEO bei Samson PR -
Head Of Communications & Pr Manager For Launch PhaseAutonomo Technologies May 2022 - Dec 2022Hamburg, De"We hired Janette a month before launching our first autonomous store publicly. She has been recommended to me. Through interviewing us, she clearly understood our proposition and turned this into a compelling PR plan. The outcome was that we created 60+ articles for our launch campaign, front pages of newspapers, tier-one media outlets and three TV stations came to meet us. She’s enjoyable to work with and structured. We will use Janette again in the future." James Sutherland, CEO & Founder of Autonomo GmbH (2022) -
Consultant & Writer For Website Messaging, Relaunch & Business Social MediaMicromerce Sep 2021 - Sep 2022Hamburg, De -
Event Manager (Support For #Omr22)Criteo Mar 2022 - May 2022Paris, Fr -
Senior Public Relations Communications ManagerPr Agency Frau Wenk Aug 2021 - Dec 2021Hamburg, Hamburg, DeJanette supports us in work-intensive phases as Senior Communications Consultant and implements various projects in the areas of PR, copywriting and marketing. I particularly appreciate her expertise as a communications professional, her professionalism and commitment. The collaboration is always perfectly uncomplicated and at the same time highly professional. Thanks to her many years of experience in the adtech industry, Janette has so far always been immediately on the subject and thus a great relief for us.Susanne Hohenschuh, Managing Director at PR boutique agency Frau Wenk +++ -
Trade Book AuthorHaufe Group Jul 2021 - Dec 2021Freiburg, Deutschland, DeI have co-authored a German trade book about virtual collaboration for the well-known Haufe publisher house.I am all about working efficiently and smartly. Therefore, I dedicated my part to the topic and strategies around self-management. -
Marketing & Communications Lead Central EuropeUnruly Jun 2020 - Jul 2021London, GbDeepening Unruly's footprint in Central Europe with a particular focus on the DACH region:• Orchestrate marketing, event and corporate communication strategies, create and execute customer engagement and growth marketing initiatives, coordinate and manage event sponsorships and speakings.• Drive awareness and thought leadership within the industry and the relevant press. Create content and nurture relationships with selected key media outlets and journalists.• Manage projects, resources and colleagues cross-functionally and bilingual (German/English) in close cooperation with other internal teams, including product management, sales operations, commercial and insights teams, all based across multiple territories and time zones.• Budget allocation and responsibility.Janette is a powerhouse! She is brilliant, committed, and capable, but she also happens to be a fun and engaging work colleague. She is fluent in German and English and can write strong bylines and astute content that generates tier 1 coverage for her clients! I immensely enjoyed working with Janette as, like myself, she is forthright and gets on with it! No drama, just results! I hope to be able to work with you again one day!Lou Nylander, Global Director Marketing at UnrulyJanette is motivated, forward-thinking and smart. A great Marketing & Communications Lead with lots of knowledge in her field. She is a detail-oriented, goal-oriented, ambitious and strong co-worker, her knowledge is vast and thorough. Janette is an organized and customer-service oriented perfectionist, has no problem working hard when necessary. She showed a high level of motivation, quality, optimism, knowledge technical skills and was a valuable contributor to our projects. Janette possesses a winning combination of solid marketing skills and business sense, I learned a great deal from her. She is a truly phenomenal individual.Jens Oberbeck, Managing Director at Unruly Germany -
Senior Pr & Marketing Manager DachUnruly Jan 2019 - Jun 2020London, Gb
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Senior Pr & Communications Manager Digital Business & StrategySegmenta Communications Gmbh Jul 2017 - Dec 2018Hamburg, Hamburg, DeMain responsibility: B2B PR support for Facebook Internal: Giving workshops about the latest trends and use cases in the digital world -
Communications, Pr & Event ManagerKeycomm Unternehmenskommunikation Gmbh Mar 2015 - Jul 2017PR & Marketing support for clients such as: Semasio, Yieldlab, AdDefend, Mobalo, CaptchaAd, Return Path & PPRO -
Junior Pr ManagerKeycomm Unternehmenskommunikation Gmbh 2013 - Feb 2015
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InternshipKeycomm Unternehmenskommunikation Gmbh Nov 2012 - Apr 2013
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Event ManagerAdzine School 2013 - Jul 2017Hamburg, Hamburg, De -
InternSpiegel.Tv May 2013 - Jul 2013
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Freelance EditorOn Air New Media Gmbh - Noa4 Aug 2012 - Apr 2013
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InternHamburger Stadtillustrierten Verlagsgesellschaft Mbh Jul 2009 - Sep 2009
Janette Hoefer Skills
Janette Hoefer Education Details
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University Of HamburgJournalism And Communication Studies -
University Of HamburgSociology / Minor: Psychology
Frequently Asked Questions about Janette Hoefer
What company does Janette Hoefer work for?
Janette Hoefer works for Hoefer Communications
What is Janette Hoefer's role at the current company?
Janette Hoefer's current role is Hoefer Communications I PR, Communications Strategy and Consulting.
What schools did Janette Hoefer attend?
Janette Hoefer attended University Of Hamburg, University Of Hamburg.
What skills is Janette Hoefer known for?
Janette Hoefer has skills like Digital Media, Digitale Medien, Online Marketing, Digital Marketing, Online Advertising, E Commerce, Social Media, Social Media Marketing, Digitales Marketing, Mobile Marketing, Web Analytics, Public Relations.
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