Janet Traylor Email & Phone Number

Phoenix, Arizona

Provides marketing audits and strategic marketing communications, branding, public relations and project management for clients in a wide range of vertical markets. Partners with both established and emerging organizations to help them attract clients and generate success by articulating business strategy and instilling clarity in their communications.

Reporting to CEO, directed external and internal communications for diversified $850-million firm focused on general contracting, construction management and real-estate development. Advised chairman/CEO and executives, streamlined processes and initiated new-technology solutions.• Implemented comprehensive rebranding program, including Web-based ordering tool; drove consistency of brand execution across business units, reduced costs and increased productivity.• Directed implementation of new corporate intranet using SharePoint platform.• Led conversion of operations manuals to electronic media, generating savings of approximately 35 percent through improved business processes and enhanced productivity. • Initiated and directed local, regional and national media-relations activities to maintain a high level of corporate visibility, including publication of positive front-page feature in The Wall Street Journal. • Successfully handled major crisis communications.

Led strategic branding initiatives, marketing strategy and implementation for subsidiary of Pinnacle West Capital Corporation, a NYSE company. Highly diverse portfolio comprising commercial and residential real-estate ventures, including office and industrial projects, master-planned communities, homebuilding subsidiary, custom spec homes, golf course/clubhouse properties, other recreational operations and LPSCo, a water utility company. • Oversaw development and implementation of annual marketing plans and budgets for major development projects in Arizona, Utah and New Mexico, including six master-planned communities and eight golf properties. • Established corporate branding and Web strategy and directed internal development team and external vendors in launching 20 new Web sites for affiliated subsidiaries; many sites incorporated e-commerce capabilities.• Developed communications strategy and directed production of proposals and public presentations culminating in securing high-profile, award-winning mixed-use project (Hayden Ferry Lakeside, Tempe, AZ). • Directed staff, advertising/PR agencies, graphic design firms, Web developers and other subcontractors in executing programs and measuring outcomes.

Developed strategic communications plans and sourced and supervised ad agencies, graphic-design firms and a variety of creative services to develop and implement marketing-communications solutions, including print and TV advertising, collateral, special events and sponsorships. • Led communications for corporate renewables portfolio, including launch of solar technology (Solar Partners, off-grid solar), temporary electric power, electric lawnmowers and other environmental initiatives.• Worked with corporate executives to create internal and external messaging, including legislative campaign, focused on anticipated entry into the deregulated energy markets in Arizona and California.• Directed development of environmental branding and messaging for first retail store environment.

Created marketing and communications strategies, directed development of marketing materials and delivered presentations for business-to-business sales. Accountable for creative direction, project management and business-unit profitability. Among key projects: Comprehensive identity, exterior signage, interior wayfinding and retail-style signage for Motorola University campus (Tempe, AZ); trail system and directional signage for Desert Ridge master-planned community (Phoenix, AZ).

Co-authored "Double-take on Marketing," a weekly column on marketing strategies, trends and industry news.

Graduate Study, Art And Architectural History

Activities and Societies: Awarded graduate teaching assistantship

New Media Academy (Social Media)

Bfa

Activities and Societies: Magna cum laude graduate, recipient of performing arts scholarship