Jane Walter Email & Phone Number

Rockville, Maryland, Us

Bold thinkers driving real world impact! Abt's mission is to improve the quality of life and economic well-being of people worldwide.Abt Associates is an engine for social impact, fueled by caring, curiosity and cutting-edge global research & professional services in public health, equity, climate & environmental, human services, social policy, technology and international development.Global Marketing & Communications team lead, including brand management & marketing, strategic communications, content development, creative services, digital marketing and conferences & events to build visibility, awareness, and understanding of Abt's brand and mission.

Bethesda, Md, Us

As Global Marketing Communications Director for Lockheed Martin Corporation, I set the strategic direction for all marketing activities including advertising, web presence, social media, major tradeshows, protocol and events. I also served as Chair of the Corporation's Marketing Council developing a centralized marketing communications strategy.

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An American multinational oil and gas corporation headquartered in Texas. Promoted fuels and lubricants for passenger vehicles in the US and global markets as well as B2B markets, including commercial vehicles, marine, and aviation fuel.Promoted to this Director/Vice President level position for strong performance and contributions. Established collaborative internal and agency teams focused on improving business goals and sponsorship outcomes. Led global marketing, advertising, communications, digital, and Public Relations. Directed worldwide sponsorship campaigns for Formula One, National Basketball Association (NBA), Chinese Basketball Association (CBA), and NASCAR. Managed budget, multiple agencies across the globe, and co-marketing partnerships with industry leaders, including Toyota, GM, and Porsche.• Instrumental in delivering annual revenue growth every year, exceeding sales expectations. Strengthened key metrics accelerating awareness 45%, brand linkage 18%, and ad recall >30% while decreasing agency budget 8%.• More than doubled brand equity of leading competitor and outperformed competition 50% as a result of enhancing messaging based on data analytics and insights.• Conducted review and media negotiation for new sponsorship platform for the NBA. Slashed original proposal 44% and established agreement that improved assets for key markets.• Championed global and country-specific social media strategies resulting in 300% uptick in first-year engagement and 50% to 100% increase in subsequent years.• Integral in saving multi million-dollars in media buying costs by effectively negotiating several lines of business in the U.S., working collaboratively with agency to improve cost efficiencies.

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Recruited to newly created role for Fortune 50 business unit spanning 15 countries. Developed and standardized brand assets, managed external marketing partners; advertising agencies, digital marketing firms, and production companies. Aligned zone and global teams and created 5-year sponsorship marketing plan.• Transcended sales and business goal expectations within first 3-years. Grew brand equity 56%, ROI 1.86%, >33% spike in sales volume, and 50% brand linkage.• Contributed to 35% annual growth rate over 5-years through development of long-term marketing strategy and essential priorities.• Negotiated decrease in agency fees without compromising deliverables and optimized funds for incremental key initiatives.• Redefined roles and responsibilities of global, zone, and local marketing teams post-restructuring.

Privately held firm serving marketing needs and budgets of local and international companies/clients.Established and grew organization from inception. Built portfolio of >40 clients, including Southwest Airlines Transport Workers Union, Discovery Communications, American Red Cross, National Center for Missing and Exploited Children (NCMEC), Bristol Myers Squibb, Eli Lilly, American Association for the Advancement of Science (AAAS), Jewelry.com, multiple Senate and congressional campaigns.• Innovated brand awareness supporting new company launch and surpassed revenue targets for startup communications website, uReach.com based on development of robust marketing plan and media campaign.• Enhanced perception of NCMEC as a result of creating consumer-focused media strategy, voter, and political action.• Positioned nonprofit association, Melwood to outperform revenue goals for 8 consecutive years stemming from strong consulting efforts and media placement. Accelerated annual profitability with minimal increase in advertising.• Achieved recruitment goals ahead of schedule and under budget for Bristol Myers Squibb and Eli Lilly through development of strategically executed radio and television campaign.

Mclean, Va, Us

In this role, I led a team of 16 and directed research for all brands, including USA Today, USA Today International, usatoday.com, Baseball Weekly and Sky Radio. Positioned publication to become #1 national newspaper, exceeding previous leader, Wall Street Journal. Grew Market Research Department support team from 3 people to 16 and groomed each to become subject matter experts (SMEs) to support sales forces.Drove revenue opportunities through successful co-advertising placements. Developed task force and marketing strategy working collaboratively with marketing and editorial teams.