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Influential global marketing executive who builds corporate image, drives sales progression, and return on investment for Fortune 500 companies in the public policy, health, aerospace, energy, and media industries. Steers innovative campaign development and propels brand to fortify creative leadership, targeting international market expansion supporting business growth.Broad-based understanding of brand storytelling, positioning the customer/client at the forefront of the narrative focused on challenges and needs of distinct audiences through development of thought leadership campaigns with engaging content.Brand strategist with reputation for techniques that accelerate growth for global, world-class brands and promoting awareness by forging innovative advertising and marketing campaigns.Notable Achievements:• Delivered unprecedented performance results for Lockheed Martin for development and launch of differentiated campaign, distinguishing company from the competition. Exceeded industry benchmarks 400%, and increased YoY brand favorability and KPIs in focused markets.• Orchestrated new sponsorship platform to balance portfolio. Negotiated media contract decreasing initial proposal 44%. (ExxonMobil)• Delivered historical scores for innovative global campaign launch for ExxonMobil. Catapulted brand awareness 45%, grew brand linkage 18%, and ad recall 31%. • Recipient of 7 performance awards from ExxonMobil over 8 years and 2 from Lockheed Martin in 2-years for promoting positive impact enterprise-wide, based on development of sound business acumen & transformational marketing solutions, innovative recommendations, improved work processes, and thought-provoking contributions with diverse global teams.• Launched Facebook and Twitter country platforms in Asia-Pacific Middle East. • Championed interactive recruitment concept. Tripled previous year hires based on campaign.
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Senior Director, Marketing And CommunicationsAbt Associates Nov 2019 - Mar 2023Rockville, Maryland, UsBold thinkers driving real world impact! Abt's mission is to improve the quality of life and economic well-being of people worldwide.Abt Associates is an engine for social impact, fueled by caring, curiosity and cutting-edge global research & professional services in public health, equity, climate & environmental, human services, social policy, technology and international development.Global Marketing & Communications team lead, including brand management & marketing, strategic communications, content development, creative services, digital marketing and conferences & events to build visibility, awareness, and understanding of Abt's brand and mission. -
Global Marketing Communications DirectorLockheed Martin Feb 2017 - Oct 2019Bethesda, Md, UsAs Global Marketing Communications Director for Lockheed Martin Corporation, I set the strategic direction for all marketing activities including advertising, web presence, social media, major tradeshows, protocol and events. I also served as Chair of the Corporation's Marketing Council developing a centralized marketing communications strategy. -
Global Marketing Communications Advisor (Director/Vice President-Level Role)Exxonmobil 2011 - Feb 2017UsAn American multinational oil and gas corporation headquartered in Texas. Promoted fuels and lubricants for passenger vehicles in the US and global markets as well as B2B markets, including commercial vehicles, marine, and aviation fuel.Promoted to this Director/Vice President level position for strong performance and contributions. Established collaborative internal and agency teams focused on improving business goals and sponsorship outcomes. Led global marketing, advertising, communications, digital, and Public Relations. Directed worldwide sponsorship campaigns for Formula One, National Basketball Association (NBA), Chinese Basketball Association (CBA), and NASCAR. Managed budget, multiple agencies across the globe, and co-marketing partnerships with industry leaders, including Toyota, GM, and Porsche.• Instrumental in delivering annual revenue growth every year, exceeding sales expectations. Strengthened key metrics accelerating awareness 45%, brand linkage 18%, and ad recall >30% while decreasing agency budget 8%.• More than doubled brand equity of leading competitor and outperformed competition 50% as a result of enhancing messaging based on data analytics and insights.• Conducted review and media negotiation for new sponsorship platform for the NBA. Slashed original proposal 44% and established agreement that improved assets for key markets.• Championed global and country-specific social media strategies resulting in 300% uptick in first-year engagement and 50% to 100% increase in subsequent years.• Integral in saving multi million-dollars in media buying costs by effectively negotiating several lines of business in the U.S., working collaboratively with agency to improve cost efficiencies. -
Global Associate Brand ManagerExxonmobil 2009 - 2011UsRecruited to newly created role for Fortune 50 business unit spanning 15 countries. Developed and standardized brand assets, managed external marketing partners; advertising agencies, digital marketing firms, and production companies. Aligned zone and global teams and created 5-year sponsorship marketing plan.• Transcended sales and business goal expectations within first 3-years. Grew brand equity 56%, ROI 1.86%, >33% spike in sales volume, and 50% brand linkage.• Contributed to 35% annual growth rate over 5-years through development of long-term marketing strategy and essential priorities.• Negotiated decrease in agency fees without compromising deliverables and optimized funds for incremental key initiatives.• Redefined roles and responsibilities of global, zone, and local marketing teams post-restructuring.
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Marketing & Media ConsultantWalter Marketing 1998 - 2009Privately held firm serving marketing needs and budgets of local and international companies/clients.Established and grew organization from inception. Built portfolio of >40 clients, including Southwest Airlines Transport Workers Union, Discovery Communications, American Red Cross, National Center for Missing and Exploited Children (NCMEC), Bristol Myers Squibb, Eli Lilly, American Association for the Advancement of Science (AAAS), Jewelry.com, multiple Senate and congressional campaigns.• Innovated brand awareness supporting new company launch and surpassed revenue targets for startup communications website, uReach.com based on development of robust marketing plan and media campaign.• Enhanced perception of NCMEC as a result of creating consumer-focused media strategy, voter, and political action.• Positioned nonprofit association, Melwood to outperform revenue goals for 8 consecutive years stemming from strong consulting efforts and media placement. Accelerated annual profitability with minimal increase in advertising.• Achieved recruitment goals ahead of schedule and under budget for Bristol Myers Squibb and Eli Lilly through development of strategically executed radio and television campaign.
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Director, Marketing / ResearchUsa Today 1993 - 1998Mclean, Va, UsIn this role, I led a team of 16 and directed research for all brands, including USA Today, USA Today International, usatoday.com, Baseball Weekly and Sky Radio. Positioned publication to become #1 national newspaper, exceeding previous leader, Wall Street Journal. Grew Market Research Department support team from 3 people to 16 and groomed each to become subject matter experts (SMEs) to support sales forces.Drove revenue opportunities through successful co-advertising placements. Developed task force and marketing strategy working collaboratively with marketing and editorial teams.
Jane Walter Skills
Jane Walter Education Details
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University Of PittsburghWriting And Communications
Frequently Asked Questions about Jane Walter
What is Jane Walter's role at the current company?
Jane Walter's current role is Global Traveler and Beach Resident / Open to Consulting Opportunities.
What is Jane Walter's email address?
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What is Jane Walter's direct phone number?
Jane Walter's direct phone number is (610) 644*****
What schools did Jane Walter attend?
Jane Walter attended University Of Pittsburgh.
What skills is Jane Walter known for?
Jane Walter has skills like Integrated Marketing, Marketing Communications, Marketing, Advertising, Direct Marketing, Marketing Management, Media Buying, Marketing Research, Strategic Communications, Market Research, Brand Management, Strategy.
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