Jane W. Email & Phone Number

Brisbane City, Queensland, Australia

Leading BDO's media team and the firm's presence across online, offline and broadcast media channels. #brand #reputation #management #media #pr #corporateaffairsI play a key role in shaping and managing BDO’s public image and corporate communication strategies. My responsibilities include overseeing media relations, crafting corporate messaging, and ensuring consistent and effective communication with stakeholders. I also lead initiatives to enhance BDO’s reputation in the media, manage crisis communications, and support strategic business objectives through media and corporate affairs efforts. My experience and expertise helps BDO to maintain its positive brand presence in the market.

Brisbane, Australia

As National Media Adviser I am responsible for managing BDO’s image and reputation in the media – whether it is broadcast, print, online or social. Moving BDO from an agency approach to an in-house operation in 2016, I continue to provide a consultancy-style approach and implement both proactive and reactive communication and media tactics and strategies by working closely with national leaders, sector and service line leaders as well as senior partners (and developing spokespeople) across BDO’s network in Australia. Building trusted relationships with key national journalists in the financial services and business sectors is paramount in this role and I’ve successfully achieved this as evidenced by a significant increase in the number of direct calls and requests from prominent national journalists and reporters (and a significant increase in the value of coverage across national media outlets for BDO). In addition to day-to-day media liaison, I also handle complex media questioning and coordinate the corporate affairs response to any issues/crisis situations. I also take time to work closely with the local marketing team(s) to ensure positive media coverage is amplified across all BDO online and social media platforms; increasing awareness of BDO’s expertise and capabilities in Australia.

Brisbane, Australia

Offering strategic marketing and communications support as well as the delivery of tactical solutions, I can advise you on the best marcoms approach for your company. This might be the delivery of stand alone projects such as brand reviews and change communication programmes, or acting as your virtual/part-time marketing and communications manager. - Brand work – from devising strategy with board and management to working with creative agencies to develop concept, design and implementation of new brand. This not only includes “look and feel” but also refreshed or new corporate messaging where appropriate. - Internal communications – create engaging communications to motive and inform your staff with both online and offline channels across multiple office locations. Think intranets, video, social media, roadshows to list a few. Have you ever thought about a reward and recognition program? Or do you have difficult topics to discuss with your staff such as restructuring and redundancies – I can help you with this.- Public Relations and corporate affairs – setting up a press office, reconnecting with your key journalists, developing corporate spokespeople, setting a media strategy – I can help you with all aspects of public relations and corporate affairs … making sure to engage your staff and c-suite along the way!Please get in touch if you'd like to meet up for a coffee and talk about your marketing and communication requirements.

Brisbane, Australia

Taking time to move back to Brisbane, Australia.

London, United Kingdom

In recent years, I managed Equiniti’s high-profile marketing projects as well as internal communication activity, including: Equiniti Group brand refresh - 2014/15Led a comprehensive review of Equiniti’s brand framework, outlined new brand requirements, managed a small team, and creative agency, to deliver new improved corporate messaging, logos, “living data” imagery, fonts and icons unique to Equiniti. The refreshed brand now features across all online and offline marketing and communication material.Internal Communications – 2014/15 Defined the internal communications strategy for Equiniti Group for 2015. My last internal communication project was to scope out requirements for a new group intranet that will bring together two main sites as well as replace smaller, redundant sites.Equiniti Excellence Awards – 2014Responsible for the origination and launch of the inaugural Equiniti Excellence Awards. Role required me to scope the requirements for recognising excellence across the organisation, define six categories and draft selection criteria as well as execute the award communications to Equiniti’s 3,000 staff. The awards culminated in a gala dinner for 200 people where candidates were recognised for their excellent contribution to Equiniti’s success.MyCSP brand launch and department set-up - 2012-2014A brand launch and marketing department set up for Equiniti’s mutual joint venture with UK Cabinet Office. The first mutual JV of its kind from UK Government, the two-year project required careful management of both government and private sector stakeholders. The project was to define, build and implement a brand framework for MyCSP as well as set up the marketing function and press office for the organisation. Careful attention had to be paid to the “employee ownership” element of the project and referenced in the brand and corporate messaging.

London, United Kingdom

As Group Communications & PR Manager, I was responsible for managing Equiniti Group’s image and reputation in the media – whether it is broadcast, print or online. I implemented both proactive and reactive PR tactics and strategies by working closely with senior business leaders across Xafinity and Equiniti. On numerous occasions I was required to handle complex media questioning and act as corporate spokesperson for media enquiry including difficult, high profile, crisis communication incidents. I also managed the planning and delivery of internal communications across a complex business matrix during this time.

London, United Kingdom

Jane joined Xafinity in August 2006 as Marketing & Communications Manager. In July 2008, Jane took on the challenge to set up and manage the Xafinity Press Office, her role being to manage and build Xafinity’s reputation in the media. In 2010, Jane’s role was expanded across the Equiniti Group to ensure the management of PR activity is conducted in a strategic and coordinated manner.

London, United Kingdom

Responsible for managing Xafinity's central marketing team in order to deliver Xafinity-wide corporate marketing and communication initiatives including the Xafinity brand work, corporate events, corporate collateral, advertising, marketing research, internal communications and online marketing.Responsibilities included:• developing and executing the annual marketing plan for the company• control of all aspects of the marketing budget• identification of new opportunities and channels for the business• marketing team people management • developing the brand in key markets• planning and executing brand research to measure sentiment and positioning• managing the digital marketing plan• instigating a video channel to support PR initiatives• creating and executing a PR plan consistent with the company brand• networking to build relationships with online and print mediaXafinity Brand Evolution Project: I led the brand project to bring three brands (Paymaster, Entegria and Claybrook) under one Xafinity umbrella brand framework giving the organisations a new look and feel whilst retaining their individual brand attributes. Over time, the three organisations were merged into one, being Xafinity, and then Xafinity was acquired by Equiniti in 2010. I devised the complex brand architecture and managed the transition of these brands from Xafinity to Equiniti as well as all the communications and associated online and offline production. During the merger and subsequent acquisition, I was the lead Marketing stakeholder on the company-wide merger project team working alongside colleagues in Finance, Legal, IT, Operations, HR and Risk and reported into the mergers and acquisitions board committee.

Brisbane, Australia

Responsible for developing and delivering the B2B marketing plans. Key aspects included brand management, promoting research channels and capabilities, building partnership relationships, product marketing, databases, campaigns, marketing collateral, PR, internal and external communications. Reporting into the CEO. Managing projects, creative and PR agencies and other online and offline suppliers.

Brisbane, Australia

Sunsuper is Queensland’s largest private sector superannuation fund. As Marketing Coordinator, I was responsible for the coordination of Sunsuper’s marketing activities, primarily in Queensland but increasingly with a national focus driven by an expansion of their corporate business.

Brisbane, Australia

Brisbane, Australia