A market and brand strategist with over 10 years of experience in the industry. I have a proven track record of delivering results-driven marketing, communications, and stakeholder management, with a focus on designing and developing go-to market strategy and award-winning brand campaigns that have driven organsational revenue growth.I have honed my skills in market entry, brand, marketing and content strategy, as well as managing campaign, NPD activation, products, market research and consumer insights analysis. I have a proven record of designing and executing go-to market plan and 360o marketing campaigns that have contributed to significant uplifts in total sales.Have a deep understanding of international business complexities, combined with my extensive global business experience in multinational FMCG, exports and international education. I am particularly skilled in digital marketing and social media, with expertise in platforms such as Facebook, Instagram and SEO/SEM/SSO, as well as extensive knowledge in the Asia and China diverse digital landscape. With my multi-lingual skills in English, Chinese, Cantonese, and Malay, I am well-equipped to work with organisations and stakeholders across the globe.