Leading growth marketing and customer marketing teams across product lines for the accounting channel at BILL.

Leading product marketing for Bill.com for SMB, Mid Market and Accountant segments.

Proper Rebel is a marketing services company dedicated to helping companies and products succeed. We meld the lean practices of entrepreneurs with the strategic focus of bigger enterprises to help companies launch new initiatives, get noticed, and grow. We also help develop your team by teaching new skills and coaching to develop strong marketing leaders.

Worked with start-ups and mid-sized companies on a range of marketing strategies, including competitive strategy, product launches, positioning and messaging, product line extensions, demand generation, and funnel conversion optimization.

As general manager of the branded business, my charter was to develop a strategic plan to accelerate revenue growth in both our direct business and our accountant business. Led demand generation strategy and execution, driving end user and accountant prospects to our website. Drove strategy and programs to increase conversion of prospects, from visitor to sign-up and on through billing. Led strategy to develop new products, including developing new product concepts and go-to-market plans. Championed and executed programs to expand channel distribution.

VP of Product Marketing for the Creative Solutions Business Unit. Responsible for worldwide go-to-market strategy for 35 products which generate $2 billion in revenue.

Responsible for worldwide, cross-product marketing campaigns. Responsibilities included developing strategy and managing implementation of product launches, promotions, seminars, merchandising materials. Supervise development of advertising, direct mail, public relations, web marketing and more.

Hired to build the direct marketing function and all required infrastructure. Responsible for all direct mail programs from strategy through inplementation. Promoted three times.