Supporting influencer talent relations, brand partnerships, and special events. With special focus on APAC and China. Specializes on Chinese landscape and cultural nuances. - Identify and negotiate talent for Global Influencer strategy. Building talent relations for the brand with 19+ market regions and partners. - Strategize directives and conduct recaps of US + Global Influencer Campaigns. And utilize influencer analytics platforms (Lefty, DMR, ListenFirst, ect.)- Research, conceptualize and coordinate global collaboration, special projects, and events. (Influencer trips, fashion week, market launches, store openings, future local opportunities, regional events).- Handle APAC Celebrity and KOL casting and approval. Act as day-to-day contact for APAC specific social and e-commerce celebrity and influencer content. - Propose, design, and carry out Global Influencer initiatives with licensing and wholesale partners. - Partner with cross-functional teams for always-on projects (Marketing, Integrated Social, Organic Social, and VIP).- Handle logistics and coordination of influencer relations, product seeding, travel arrangements.- Assist with global procurement of legal contracts.

- Pitched media and brand strategies to major publications such as The New York Times, WSJ, Dazed, I-D Magazine, etc. - New York Fashion Week PR coordinator for BARRAGAN, KIM SHUI, Telfar, AREA, and Miaou Spring/ Summer 2020 Collection.