Jan Gerits Email & Phone Number

Miami, Fl, Us

Miami, Florida, United States

8 month contract to achieve two main objectives:- installing operational rigor and financial discipline in the business, introducing cash flow tracking sytems, put a monitoring system in place to keep performance and production at a high level, redistributed responsibilities amongst staff, and increased our digital visibility.- building a new on-line business unit "The Art Dome" as a digital counterpart to the traditional fine art practices.

Miami

Start up of the marketing practice. Oversight of one master brand, two consumer brands, user experience in 24 stores, e-commerce platform and promotion, customer service center, and consumer acquisition and retention strategies. Weekly and monthly promotion calendars, daypart marketing programs, and local store marketing programs. Future proof business strategy development in function of changing legislation and expanding competition. Development of a pricing strategy, consistent with competitive pressures and brand positioning. Creative and media strategies compliant with current legislation.

Miami

Client Projects – Client advisor and consultant for design and development of transformational projects to address client needs focused on meeting short and long-term business goals. Strategy & Delivery – Deliver detailed growth strategies based on analytics of target segmentation.Leading short and long-term client projects that address a variety of and transformational needs using data-driven strategic hypothesis. Design and management of growth strategies for clients based on behavioral analytics of targets and development of detailed, timely, and relevant connection proposals, plans, and presentations. Development of precision marketing skills. Meets with management to determine the course of action and presents results to senior executive board.Clients: McDonalds, Pepsi, Apple, Uber, Snap, P&G. Recipient of the “McDonalds University “Best marketing plan” award.

Miami

Client Business Strategy – Leading a focused program of business innovation and strategy guidance to contribute to defining the best connection plans, big data, and their relationship to smarter investment and creative strategies for clients. Product Roadmaps – Designed and delivered internal business expansion plans, along with new product roadmaps to accelerate growth and revenues based on the growing expertise of the company.Clients: McDonald's, AT&T, Johnson & Johnson, Renault, Nissan, Snap

Singapore & Jakarta

Spearheaded restructure of a team of 260 professionals with P&L responsibility for five divisions: McCann Erickson Advertising, McCann Healthcare Medical Communication, Momentum Activation, Weber Shandwick Public Relations, and MRS Digital Strategy and Implementation. Key contributor to all global strategies for new initiatives for global clients and consult on local. Strategy Meetings –Designed and delivered over 20 strategy sessions annually to ensure alignment between the local office and international clients for all strategic issues and opportunities. High Profile Clients – Led strategy planning development for Nestle (Nescafe), Unilever, Coca Cola, Mastercard, Intel, Pfizer, Bristol Myers, HSBC, Nortel, and L’Oreal.

Singapore

Pioneered introduction of fully integrated marketing teams in every office in the Asia Pacific focused on delivery of outsourced retail marketing services. Drove staff performance in corporate finance, marketing and operations focused on optimal quality and profitability with service excellence. Developed centers of excellence in each office that generated a rating of 4 out of 5 for two consecutive years in agency evaluations. Major Clients –Developed and delivered marketing services to international clients that include ExxonMobil, Johnson & Johnson, Philips Electronics, Volkswagen, Clorox, and Pepsi. Sole Designer – Hands-on leader for design and delivery of a go-to-market strategy for PepsiCo’s range of soy drinks. SE Asia Positioning – Led the localization of international Philips positioning for a variety of markets in Southeast Asia.

Singapore

Promoted to command financial and operational aspects of the flagship Singapore organization. Elevated the organizational performance in 12 months boosting profitability by over 30% and successfully orchestrated new talent programs to eliminate quality issues. Major Contributions:• Developed the operation into a Regional Center of Excellence for international clients by working collaboratively with the senior creative staff and senior clients.• Introduced Brand Consultancy services as well as Design capabilities which delivered operating profitability in 5 months.• Successfully launched Regional Brand Optimization workshops which generated superior levels of client satisfaction, retention and referrals.• Awarded the “Raising the Bar” Award by the Regional President, in recognition of regional excellence.• Closed 2001 with a total of regional new business wins of US$ 51,000,000 in capitalized billings by refocusing single-mindedly dispersed efforts on international brands.

• Scouted, analyzed and recommend 52 independent agencies in several European countries for merger or partnership.• Created and coordinated European network of partner agencies on behalf of various pan-European clients including BP Europe, Chiquita Brands, Iams –Pet food International, MTD Yard machines, Arby’s and CRUSA Central Region USA. • Fueled Pan-European revenue growth revenue from U$ 220,000 to well over U$ 1.5 million through strategic direction of the expansion service portfolio.• Successfully introduced Brand diversification programs with trade partners as well as new brand opportunities with the target consumers (CRM).

• Posted to Lintas Paris for 18 months and Lintas Amsterdam for 21 months in the framework of centers of excellence per product category.• Managed the creation of several European campaigns together with European Creative Director.

Executive Program

Senior Managemnent Program

Advanced Management Program

Education record

Bachelor Of