Lead the development and execution of brand and marketing strategies, overseeing practical implementation across digital platforms. Manage the sales department, direct internal sales and customer service, optimizing performance and strategic initiatives for enhanced customer experience and additional sales.Key Responsibilities:Brand and Marketing Business Development:• Conduct market analyses and provide recommendations for prioritization.• Map customer journeys, demand patterns, and value propositions to optimize strategies.• Analyse sales and distribution channels, including platforms like Amazon.• Collaborate closely with the CEO on business development, branding, and strategy; prepare presentations for executive and board discussions.• Develop and implement new brand and marketing strategies.Marketing Management:• Leverage data-driven insights for decision-making and performance improvements.• Maintain and update website content and marketing materials.• Manage the execution and follow-up of marketing activities.Sales & Customer Service Management:• Lead and develop the company’s e-commerce business, driving strategic direction and focus.• Enhance customer service and sales performance through optimization efforts.Additional Leadership Involvement• Participate in the leadership team, providing strategic input.• Maintain ongoing contact with subsidiaries in the USA, Germany, and Japan.

• Building the roadmap for future packaging across categories: Review the existing assortment and conduct a gap analysis focusing on experience, cost and ESG compliance. Develop a scope of optimization and roadmap per category and channel including stakeholders, a clear set of KPIs, timeline and expected milestones to roll out.• Implementing CGI and 3D rendered product pack shots and still life images.

At RDG responsible for Instore Excellence, leading the internal creative team responsible for the visual identity for all 8 brands in the portfolio. Including development of furniture, interior design, POS and packaging. In addition, leader of large cross-cutting projects: new E-com platform of 48 webshops, new translations platform 450.000 words translated, corporate packaging project to meet the increased EU requirements for CSR in 2025.• Leader of Creative Team• Leader of global projects • Instore Excellence• CVI• Brand Book

In this role I have created a new brand platform, a unique position in the market, SELECT is now in a solid position as the number one football league partner in Europe with 13 top Leagues such as Portugal, Belgium, Holland and Scandinavia, including the Bundesliga in Germany. By this, changing the brand position and value from being a local Scandinavian brand, to a strong regional European brand. Additionally developing the global marketing strategy and a new digital go-to-market strategy. Also, introducing the innovative iBALL, the world’s first chip ball delivering live data ball tracking. • Leader of Global marketing • Member of Senior Management team • Brand Platform & Corporate identity • Strategy (Business, Marketing, Digital, SoMe) • E-commerce (B2C, B2B, Team Hub, Amazon) • Sponsorship management • Visual identity • Image campaigns, product campaigns • Product packaging • Video production • Events • PR & Communication

Nominated ‘App of the year' at Danish Digital Awards 2013.FashionFinder is a smartphone shopping guide that gives fashion shoppers nearby and relevant fashion shops on the go, based on their individual category, brand or style preferences - or by recommendations from bloggers. FashionFinder let shops reach out to new and existing customers, generate traffic to their stores, and provide that crucial personal shopping experience that fashion shoppers love.FashionFinder gives shoppers the latest in fashion, inspiration and guidance, right at their fingertips when in purchasing mode. Content and news in the app ensures stickiness and frequent visits to stay up to date. Unlike most other digital solutions, we don't sell anything online.

SustainabilityWe perceive sustainability as a call to action, a task in progress. We take action byplanting trees thus leaving a positive stamp on the environment.CredibilityWe believe in substance and in keeping our promises; to ourselves, our customers and to our partners.CoherenceFor us there is a causal relationship between a product purchase and social action.OriginalityWe believe in originality and creativity.

Merging two brands to become stronger together by strengthen each their individual identity. Moving the Aaagaard brand from a house of brands to become a branded house. Re-building the sub-categories to a more united portfolio, focusing on costs related to catalog production, sharpen the profile, upgrade the level of photographers, models etc. to level up the overall brand expression. Harmonizing brand, products, design and history in a new ecommerce platform. Introducing the Soldier-To-Soldier bracelet.The younger brand Kranz & Ziegler to be integrated into the family without losing brand value and perception.• Corporate identity • Strategy• E-commerce platform• PR responsible (corporate, trade, products, events)• Responsible for Online and social media • Responsible for image campaigns• Responsible for Catalog production

Leading the InHouse marketing team. Responsible for development of internal and external photo shootings, global image campaigns and marketing materials (in-store, POS, ads, outdoor, etc.) Responsible for all video related materials and usage for digital media. Tailormade TV program ‘Shop Amok’ with SBS, Vero Moda Post (magazine)

• Concept developmentCharity concept 'From Soldier to Soldier' bracelet • PR project management

• ECCO TV Content development• New Shoe Box Project• ECCO Walk IN Style Award• The ECCO Innovation Ambition 2013• Future Packaging - Innovative Concept development• It’s Called Football - Innovative Concept development

Marketing responsible for the Sport division, including Outdoor, Running and Golf. Building the ECCO Golf brand globally, primarily in USA with all aspects of marketing fulfilment: Campaign Development, PGA Show (Orlando), Golf Europe (Munich), Golf TV commercials (US national NBC), Golf Holographic airport display (award winning), strong PR with David Leadbetter, product placement, Rankmark product features and benefits, top tier player sponsorships, ECCO Tour, Golf University, Golf Day (journalist visit). Website for receptor, performance and golf. Running sponsorship programme. Campaign Creative Guidelines.

New logo designNew graphic design for brochures, catalog, magazine and ads• Brand Design Manual • New website design and development

• Creative graphic design & Project management

• Graphic design of various marketing materials: brochures, catalogs, fairs, events and conferences• ECCO Mediabank Development