• Overseeing the development and management of the Global AD AI AGENT service, AIMMM : Driving strategic direction and innovation to accelerate business growth with cutting-edge AI-driven advertising solutions. • With AIMMM(Artificial Intelligence Media Mix Modeling) delivering KPI-driven performance forecasts, optimized media mix strategies, and real-time solutions to enhance media efficiency & ROI.

• Launched a business partner (reseller) program for Notion Enterprise customers• Launched the industry's first GenAI-based Korean press release distribution system, integrating a comprehensive media and journalist database with a digital newsroom for enhanced news distribution and monitoring. This initiative represented a significant technological advancement in PR distribution services.• Established global PR and Digital Advertising opportunities through strategic partnerships with GlobeNewswire and PR agencies across the Asia-Pacific region, as well as in America, Europe, and the Middle East & Africa. Visit at www.oneasiaprgroup.com for more information.• Successfully secured and managed high-value contracts with major global companies across diverse sectors, including Temu, Viva Systems, GreaterHeat, Notions, AkzoNobel, Yeonsei Dairy China, BBC Studios, Coursera, and SSD, delivering tailored PR and marketing consulting services that drove client success.• Led the performance advertising division with direct responsibility for P&L, achieving and surpassing revenue and EBIT targets through effective management and strategic advertising initiatives.

• Pioneered and launched Korea's first self-service influencer marketing platform, marking a significant innovation in the digital marketing landscape.• Successfully positioned the platform among the top 10 influencer platforms nationally, leading to the closure of a $1 million Series A funding round, showcasing strong business growth and investor confidence.• Strategically facilitated the acquisition of the company by Vectorcom, a subsidiary of Vector Japan, recognized as a top 10 global PR agency, demonstrating exceptional leadership and business acumen.

• Managed the overall business operations for Pandora TV.• Led the KM Player business, the most popular multimedia player with over 300 million users across 230 countries, supporting 36 different languages.• Launched PRISM, the first ad network platform in South Korea based on Facebook Power Pages, achieving approximately one million dollars in annual sales.

• Oversaw P&L for the Digital Media Rep business, achieving $10.8 million in revenue and managing $66 million in volume across 150 agency accounts and 400 advertiser accounts, demonstrating significant financial and operational leadership.• Reoriented the ads division towards the online digital advertising business, which led to it accounting for 60% of total revenue and 30% of the company’s growth. This strategic shift resulted in outperforming the industry's standard growth rate of less than 10%, and expanded the team size from 55 to over 100 within four years, showcasing effective leadership and team development skills.• Conceptualized and launched “DAWIN”, a video ad network service, garnering an Unique Visitor (UV) count of 25 million. Forged strategic partnerships with key video publishers like GomTV, Africa TV, and Pandora TV, positioning Incross as a virtual media owner and innovating the company’s service offerings.

• Spearheaded Integrated Marketing Communication (IMC) activities for the sales team across the Middle East and Africa, concurrently serving as the Sales Manager for the Republic of South Africa. Led the region to achieve the position of the second top player in the market through strategic marketing and sales initiatives.• Conceived and executed the development of the “Ultra Edition” sub-brand for Samsung’s Ultra Slim Series in 2006. Directed brand strategy and product launch, driving the brand to become a $10 million steady-seller in the mobile market.•Pioneered the launch of the Samsung i600, the QWERTY-based smartphone designed to compete against the BlackBerry, establishing Samsung’s foothold in the messaging smartphone market.• Formulated and implemented mid- to long-term IMC strategies and annual plans for Samsung’s overseas mobile marketing, enhancing global brand visibility and market penetration.

• Designed and implemented pricing plans for each demographic, such as teenagers, women, families, and groups, bundled with value-added features• Explored the latent needs of teenagers and created a new market by introducing a teenager- targeted plan called “TeenTeen,” which attracted more than 600,000 subscribers in the first 6 months• Planned and carried out annual marketing and sales strategies for pricing plans

• Managed sales distributors to make revenue in the Gangnam branch.