- Led comprehensive market research, engaging 50+ stakeholders to implement Sustenir’s vertical farms in Malaysia, to enhance food security in Singapore in alignment with UNSDG 30 by 30 goal. - Mapped a network of 20 potential partners through in-depth stakeholder analysis to support Sustenir’s expansion into Johor’s Special Economic Zone.- Analyzed market demand and production costs to recommend high-value vertical farming products, identifying 7 products with the potential to generate 70% higher revenue. - Proposed a marketing strategy targeting affluent urban areas and health-conscious consumers, increasing market reach and engagement.- Developed a financial model projecting a 20% reduction in operational expenses and a 40% ROI within 6 years through hydroponics, aeroponics and other agritech systems.

- Owned the product development lifecycle (PDLC) for the 0 - to - 1 development of an AI-powered behavioural coaching platform (SaaS, B2B) i.e mobile app: from ideation and defining requirements through to release, analysis, and iteration.- Decomposed high-level business and user requirements into functional requirements.- Developed product roadmap and scope & communicated product requirements to engineering teams.- Analyzed user feedback to identify pain points and user preferences to implement feature improvements.- Conducted thorough market research and competitor analysis to identify and implement key product features- Crafted high-impact product messaging and customer-focused content including; blogs,podcast series, webinars, customer stories, and email campaigns, social media content.- Orchestrated product backlog prioritization and monitoring and triaging of high-priority bugs using JIRA under agile methodology.- Implemented capacity planning sessions and Identified bottlenecks in project workflow through sprint data analysis.- Actively managed stakeholder expectations while collaborating between business, engineering, and UX/UI teams.- Led scrum ceremonies (daily stand-ups, sprint planning, retrospectives, and backlog refinement) to ensure team alignment and project progress.- Collaborated with QA team for testing efforts- Spearheaded multiple successful prod releases, guiding the team through critical testing and iteration phases.

- Conceptualized the prototype for an AI powered coaching platform, by partnering with machine learning experts to integrate coaching frameworks, psychology principles, and NLP into a conversational coaching chatbot. - Created high-quality tools and assessments grounded in psychology and developed the content strategy and flow for the Coach Bot.

- Under the tutelage of Dr. Jitendra Nagpal (Psychiatrist), observed client sessions conducted by experienced psychologists to hone knowledge of psychological theory and practice. Conducted case history taking.

- Collaborated with sales team to create tailored sales support materials, including presentations and product demos, which resulted in a 35% increase in successful client pitches and ultimately led to a 30% rise in overall conversion rates.

• Under the tutelage of Dr. Parneet Sidhu (Clinical Psychologist), observed client sessions conducted by experienced psychologists to hone knowledge of psychological theory and practice. Conducted case history taking.