CRM Manager with responsibility for online and CRM strategy in Denmark, Sweden, Norway and Finland. Online campaigns and email activities to increase sales and aftersales from websites and mail channel.* Planning and delivering online and CRM strategies across the company encouraging customer retention and customer loyalty * Responsible for daily business in online channel* Project manager implementing rollout of Oracle Responsys in the Nordics* Implementing optimized processes for best practice usage of Oracle Responsys and aftersales activities* Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company* Overseeing direct communications with customers through the CRM* Develop and optimize ongoing trigger based aftersales communication flows to customers* Ensuring the database is segmented effectively for targeted marketing activities* Work closely together with CSO and other relevant stakeholders in developing and executing the CRM and e-commerce strategic initiatives and roadmap* Monitor and extract insights from analytics to continually optimize website content and channel strategies* Monitor media plan and activities vs stock availability and performance* Responsible for newsletter team. Coordinate and execute newsletter plan* Hands on experience in creating and executing email campaigns (B2C) through email systems* Hands on experience with social media like Facebook, LinkedIn and TrustPilot* Collaborate with digital agencies and other vendor partners* Managing the CRM team* Stay up to date with knowledge and insight about e-commerce and online marketing

Online Marketing Manager with responsibility for sales and marketing in Denmark, Sweden, Norway and Finland. Increase sales from websites through customer understanding, segmentation and targeting online activities and campaigns.* Responsible for developing and implementing the Nordic marketing plan and activities* Responsible for attracting customers to Etraveli´s websites* Managing the optimization of company websites* Execute and improve the usability, design and conversion on the websites* Identify and design campaigns best suited to achieve objectives for targeted customer segments across the lifecycle of products* Define objectives and set targets for campaigns and activities, measuring and tracking performance and impact, being accountable for return-on-investment* Creating and executing email and newsletter campaigns * Coordinate and execute global and local search engine optimization tasks* Analyze websites using SEO tools as Google Analytics* Hands on experience with optimization and prioritizing keywords within websites to build up the SEO relevance of local websites/webshops.* Together with external SEO partner and Google analyse, report and recommend on KPI´s, conversion rates and potentials for improvements* Responsible for implementing and driving digital campaigns in Denmark and other Nordic countries* Analyze online user behaviour, conversion data and customer journeys, funnel analysis* Responsible for social media in Denmark, using Facebook and LinkedIn.* Management reporting, analyse and understand the various KPI´s and take approiate action to boost performance.* In cooperation with IT, set up and run usability test and A/B tests. * Interpreting results and take action accordingly* Collaborate with agencies and other vendor partners

Develop online startegyRise in web site traffic growth, web site revenue. Responsible, direct mail campaignsResponsible, online campaignsDevelop brand strategyBusiness plan & sales strategy - Gold coinsBusiness plan & sales strategy - Silver coinsProject manager - new online businessesMarket analysis. Financial and sales responsibility

Marketing Manager ansvaret for online og offline markedsføring, PR samt online partnerskaber i Danmark og Sverige. Markedsføring af samtlige produkter og salgskanaler. Opgaverne dækkede over alle aspekter af markedsføring fra direct mail, online markedsføring til TV og radio. • Ansvar for udarbejdelse af marketingplaner og budgetter• Budgetansvar og ledelsesansvar• Udvikling og eksekvering af kampagner, B-to-C og B-to-B• Kommunikation med eksisterende kunder via Direct mail aktiviteter• Kampagneevaluering• Udvikling af kundeforum på internettet• Ansvarlig for indgåelse af online alliancer og partnerskaber• Ansvar for online markedsføring • Projektledelse af tværfaglige projekter og kampagner• Kontaktperson til reklame- og mediebureau• Kontaktperson ved pressehenvendelser

Working in the Marketing department as Online Product Manager with responsibility for developing new online products and marketing activities. Working with sites as degulesider.dk and fagbogdanmark.dk.

Project Manager CRM department - TDC Privat (nu Yousee / Nuuday Group)• Ansvar for udarbejdelse af CRM/dialogprogrammer overfor forskellige segmenter• Ansvar for udarbejdelse og implementering af markedsstrategi • Udvikling og eksekvering af kampagner mod nye og eksisterende kunder• Ansvarlig for e-mail nyhedsbreve og indsamling af e-mail permissions • Kampagneevaluering• Bureaukontakt i forbindelse med udarbejdelse af kampagner• Segmentering af kunder og behandling af kundedata• Generere emner til TM via kampagner• Online kampagner, B-to-C• Projektledelse af tværfaglige projekter

Responsible for Sonofon´s Bonus/Loyalty program to private and business customers.