I'm a co-founder of Hidden Trail, a Digital Product Quality consultancy. Hidden Trail provides high-end services to assess and improve the quality of your products. We operate on all levels of your organization: from C-level, through the development teams all the way to the codebase. Quality means business!Quality is measured with your customer's success, not development project metrics and quality processes. While quality processes have their use, most organizations use them to measure wrong things and because of this they often hinder the development what they should foster. Good software quality is not equal to good documentation. Well defined and detailed process can never surpass properly working software. You can't make a successful webstore with documentation only, for that you need software. And the products to sell. Good quality is the right tools for the right job. Just as you have to choose the correct tech stack for the project, you need to choose the right set of QA tools for the job. One size fits all -solutions are evil.Good quality is not about cloning practices, it's about taking responsibility.