Director, Ibm Research
Armonk, New York, Ny, Us
Responsible for all aspects of Business Strategy, Ops, Finance, Communications, Marketing including strategy, mkt mgmt, messaging, programs, mktg communications, mkt research / intelligence, sales enablement, and creating / designing, deploying accessibility services for newly created initiative, establishing accessibility as IBM differentiator. Developed, communicated strategy and gained cross-IBM senior executive support. Redesigned / launched www.ibm.com/able website, growing from 400 to 10k unique hits / month consistently. Created new look & feel, and developed extensive array of collateral. Managed NY agency (Ogilvy & Mather) to produce new ad campaign that won multiple external awards. Developed innovative multi-media event (MME) theatre show focusing on the future of information access with lighting effects, fog, sound, live acting and high-res video. Used MME show to launch IBM’s vision of accessibility at major WW industry events including CSUN, eGov, and other worldwide events in AP and EMEA markets. Invited by California governor’s office to bring MME to Oscar post-party at LA House of Blues. Established aggressive PR campaign reaching >100m readers. Drove extensive WW influencer program with 200+ private and public sector engagements (US State Dept., US Dept Labor, NASA, US White House, Japanese Ministries, NOD, AFB, etc.). Drove accessibility ISV relationship with Crunchy Technologies. Drove internal launch, including web, sales education, and materials. Created, deployed cross-IBM product compliance databases that automated compliance tracking, deviation requests, producing comprehensive reports. Developed, deployed worldwide lead mgmt system. Designed, created, staffed new organization with 21 headcount, 4 managers. Successfully raised $15m in 2003 funding