Senior Director, Marketing And Communications
CurrentIn this role, I have led my teams to competitive dominance in the media, restructured social media marketing efforts to build targeted communities and achieve record-level conversions, launched the organization's community relations program, refined our reputation management efforts to improve patient experience, and established an integrated, SEO-based, multichannel content marketing program that strengthened our brand and yielded high ROI. Media Relations• Employ media relations to promote and protect the organization’s brand.• Results include placements in the Wall Street Journal, The New York Times, The Washington Post, ABC Nightly News, Fortune, PBS, CNN.• Surpass coverage levels of all competitors every year.• Provide public relations strategic counsel for CEO, the senior executive team.• Translate complex topics into easily understood messages, stories.• Serve as media spokesperson.• Developed and conduct media relations training program for executives.• Lead crisis communications efforts for organization.Social Media• Lead organic and paid social media campaign strategy, resulting in year-over-year 400 to 1000 percent increase in leads (per initiative) and 89 percent decrease in cost per lead YOY.• Built largest social communities in local industry.• Conduct CRM software-based social media targeting.• Oversee reputation management for system and brand.Content Marketing• Lead the development and implementation of audience-focused centralized digital and traditional content marketing strategy, integrating and aligning all organic and paid channel efforts, including earned, owned, shared.• Implemented content hub, e-newsletter, podcast, YouTube series and other videos, syndicated columns, resulting in the top performing content for organization.• Conduct CRM software-based email marketing.
