Janice Collins Email and Phone Number
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Strategic marketing and communications leader focused on integration across disciplines for a digital-first, customer-centric, data-driven approach that yields high ROI and strengthens my organization's brand.
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Senior Director, Marketing And CommunicationsScripps Health Sep 2010 - PresentSan Diego, California, UsIn this role, I have led my teams to competitive dominance in the media, restructured social media marketing efforts to build targeted communities and achieve record-level conversions, launched the organization's community relations program, refined our reputation management efforts to improve patient experience, and established an integrated, SEO-based, multichannel content marketing program that strengthened our brand and yielded high ROI. Media Relations• Employ media relations to promote and protect the organization’s brand.• Results include placements in the Wall Street Journal, The New York Times, The Washington Post, ABC Nightly News, Fortune, PBS, CNN.• Surpass coverage levels of all competitors every year.• Provide public relations strategic counsel for CEO, the senior executive team.• Translate complex topics into easily understood messages, stories.• Serve as media spokesperson.• Developed and conduct media relations training program for executives.• Lead crisis communications efforts for organization.Social Media• Lead organic and paid social media campaign strategy, resulting in year-over-year 400 to 1000 percent increase in leads (per initiative) and 89 percent decrease in cost per lead YOY.• Built largest social communities in local industry.• Conduct CRM software-based social media targeting.• Oversee reputation management for system and brand.Content Marketing• Lead the development and implementation of audience-focused centralized digital and traditional content marketing strategy, integrating and aligning all organic and paid channel efforts, including earned, owned, shared.• Implemented content hub, e-newsletter, podcast, YouTube series and other videos, syndicated columns, resulting in the top performing content for organization.• Conduct CRM software-based email marketing.
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Communications DepartmentSan Diego Association Of Governments (Sandag) Sep 2009 - Sep 2010San Diego, Ca, UsPlanned and implement strategic traditional and social media marketing communications, public relations and public outreach efforts for regional land-use, transportation and sustainability planning programs; transit capital projects; and launch of transit smart card program. -
Public Affairs DirectorSan Diego County Water Authority May 1992 - Sep 2002San Diego, Ca, UsLed strategic communications efforts for agency, including government relations, community relations, media relations, internal relations, school education and public outreach. Developed first and all subsequent Public Affairs plans. Developed legislative position papers and legislative priorities, formulated legislative strategy, developed supporting communications strategies. Managed campaigns on key issues, including conservation, desalination, indirect potable reuse, IID water transfer, Quantification Settlement Agreement and preferential water rights. Directed award-winning public outreach efforts for large infrastructure projects. Oversaw redesign of website and site management program. Developed and implemented award-winning crisis communications plan. Wrote and edited award-winning nternal and external publications. Represented board and general manager. Managed staff and consultants. Developed and controlled department budget. -
Community Relations ManagerEscondido Union School District 1990 - 1992Established tailored communications programs and served as agency liaison to these audiences. Developed outreach programs for Hispanic parents and public. Initiated and maintained communications with non-English speaking media. Advised superintendent and district administrators on public relations aspects of programs as well as effective communications strategies for sensitive issues . Served as spokesperson for school board and superintendent. Directed media relations program. Wrote and edited internal and external publications. Conducted communications workshops. Developed department budget. Managed staff and consultants.
Janice Collins Skills
Janice Collins Education Details
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San Diego State UniversityJournalism -
Cornell UniversityDigital Marketing
Frequently Asked Questions about Janice Collins
What company does Janice Collins work for?
Janice Collins works for Scripps Health
What is Janice Collins's role at the current company?
Janice Collins's current role is Senior Director of Marketing and Communications.
What is Janice Collins's email address?
Janice Collins's email address is ja****@****.rr.com
What is Janice Collins's direct phone number?
Janice Collins's direct phone number is +185871*****
What schools did Janice Collins attend?
Janice Collins attended San Diego State University, Cornell University.
What are some of Janice Collins's interests?
Janice Collins has interest in Kids, Collecting Antiques, Exercise, Investing, Traveling, Electronics, Home Improvement, Diet, Collecting Art, Reading.
What skills is Janice Collins known for?
Janice Collins has skills like Public Relations, Crisis Communications, Media Relations, Strategic Communications, Press Releases, Budgets, Editing, Spokesperson, Public Affairs, Community Development, Marketing Communications, Public Speaking.
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