Janice Hoad Email & Phone Number

Adelaide, Sa, Au

Australia

Torrens Health is a major health services organisation with multiple brands operating under its umbrella, including YNA (Your Nursing Agency), Alpha Plan Management, Age Care Directions, MPOT, Talking Matters, CHG (Corporate Health Group) and Global Health Source. The role of National Marketing & Communications Manager encompasses a broad range of responsibilities including Marketing Strategy, Marketing Communications, Advertising, Public Relations, Issues Management, Internal Communications, Graphic Design, Digital Marketing, Social Media, Stakeholder Communications, team leadership and more. A dynamic, fast-paced company, Torrens Health is a growing organisation with locations in all major State cities.

Adelaide, South Australia, Australia

Initially appointed to undertake a strategic review of existing communications and change strategies for the rollout of the Education Management System (EMS) to SA schools (public). On provision of my recommendations, my contract was extended to manage their implementation and to lead the communications and change management functions of the EMS Project. This has involved developing and implementing change management and communications strategies and plans, communication materials and tools for our primary target audience – public schools and preschools – and for our secondary audience - department corporate business units. The ADKAR framework is the basis for my change management strategies and plans.

Adelaide, South Australia, Australia

Short term contract to develop Communications Change Management Strategy for the ICT & IM Directorate of DCP.

Adelaide, South Australia, Australia

Consulting and contract services for Business Strategy, Change Management Strategy and Communications, Internal Communications, Communications Strategies, Digital Marketing, Crisis and Issues Management, Media Relations, Publications, Stakeholder Relations and Communications and more.

Adelaide, Australia

As Director of Corporate Development, I was the Executive responsible for the Communications & Marketing, Development, Evaluation and Data Analysis and Strategic Partnerships functions within SYC. This includes driving strategy and execution for internal and external communications, government relations, fundraising, impact and outcomes analysis and reporting, business development and strategy and planning.

Adelaide, Australia

This role included providing strategic leadership on both internal and external communications for SYC. It included leading the development and execution of the Business to Consumer communications campaign for the new user choice contract, Disability Employment Services. This required an equal focus on internal audiences and external audiences, involving an awareness and engagement campaign for our external audiences and an internal awareness and change campaign for SYC employees. In addition to regular corporate communications, media relations and issues and crisis management activities, I also led a significant change campaign internally driving our One SYC strategy, including the development and articulation of SYC's updated vision, mission and organisation statement. The finessing, presentation and communication of our strategic documents, both internal and external versions was also a key part of this role.

Adelaide, Australia

Appointed to this role coincided with being appointed to the SYC Executive team. HYPA is SYC's youth services division. It had a revenue of $12m annually and more than 130 employees who help more than 4,000 young people each year across our four focus areas of work, Home, Working, Learning and Wellbeing. The role involved providing strategic and operational leadership for the division, both internally and externally.

Adelaide, Australia

Initially appointed on 12 month contract to fill a Maternity Leave role. Appointed permanent full time nine months later to this role which was created for me. This role involved providing communications for 3 operating divisions, 5 brands and more than 600 employees in 4 states in all forms of corporate communications and internal communications. In this role I: • Developed a full range of collateral for the then new HYPA brand (in 2012), leading the design and build of the new HYPA and SYC websites and producing style guidelines for both brands. • Raised the profile and reputation of SYC amongst its key audiences of Government (State and Federal), sector participants, employers and donors • Transformed the HYPA Quiz Night from an event raising $25,000 and hosting 350+ guests to a gala event raising $45,000, hosting 500+ guests and extending the reach and impact of HYPA’s message substantially• Led the brand refresh for Job Prospects and SYC in 2015, including the redesign and production of all collateral, both websites, and signage for every Job Prospects site (45)• Led SYC’s entry into social media and oversaw the development and evolution of our presence in this environment• Produced written materials for the announcement of several major internal changes to SYC employees • Led SYC's media relations program across all brands/divisions.• Undertook an analysis of the Queensland oil and gas training market to assess its potential viability for our Registered Training Organisation• Conceptualised and event managed the Job Prospects Business Forums in SA and Victoria in 2015 and 2016, which were highly successful in creating connections and new business for JP. • Managed major procurement processes including of SYC’s outsourced print services, design services and web development contracts.

Adelaide, Australia

• Appointed initially for a 3 month contract period to lead communications around a major organisational re-structure involving the Bank’s team of District Banking Managers (DBMs). • A national change management campaign which sought to gain support from the DBMs • The campaign achieved its KPIs, resulting in very little turnover and a high acceptance of the new branding, organisational structure and sales and management processes and policies .• Contract then extended to undertake a strategic analysis of the role of public relations in the organisation’s marketing and communications, which was presented to the CFO and CEO and recommendations accepted and applied as a result.• I also produced all written materials – both internal and external – for the announcement of the full purchase of the bank by Bendigo Bank. This was a major announcement with significant consequences for staff and stakeholders alike.

Adelaide

Role Requirements:• Excellent people management skills, both in terms of employees and clients• Strong presentation skills• Business management skills – leading the consultancy’s performance, reporting to Board, setting and meeting of budgets, both in terms of costs and revenue/profit• Business development abilities – identifying opportunities for growth and securing new business• High level strategic and creative abilities in terms of communications and marketingKey Achievements:• Led consultancy’s entry into social media communications, managing the social media presence of consumer brands, developing relationships with influential bloggers and Key Opinion Leaders• Broadened consultancy’s portfolio from its heritage of agribusiness and rural and regional communications (nationally) to consumer brands, including the launch of Burt’s Bees in Australia• Introduced new tier of public relations for Mitsubishi Australia by gaining traction with rural and regional media nationally to support product launches• Advised client and prepared written materials to assist in issues management around rumours of factory closures for Mitsubishi Australia• Announced and launched the brand name change of Elders Rural Bank to Rural Bank, to internal and external audiences in 2009• Successfully launched the National Grower Register which was opposed by major industry participants During my time at Porter Novelli I personally managed clients Mitsubishi Motors, Rural Bank, Telstra, Optus, Grains Research and Development Corporation, Burt’s Bees, National Grower Register, Tri-State Fruit Fly Campaign

Graduate Certificate, Digital Marketing

Leading Change And Organisational Renewal, Change Leadership And Management

Post Grad Certificate, Marketing