Family Support Partners are trained parents and caregivers who use their personal experiences to help youth and families build on their strengths, navigate services, develop supports and find hope. Family Support Partners understand first-hand the challenges families may experience because they have navigated mental health /substance use systems with their own child. They have been trained to support other families to:• Identify and use their strengths• Express families’ voice and choice• Connect with effective community supports, services and treatment options• Better understand and navigate services and benefits• Feel supported• Understand their rights• Develop self-advocacy skills and find time for self-care• Find hope!

MARKETING AND COMMUNICATIONS• Developed multi-channel, data-driven marketing plans from concept through implementation and analysis for events, sponsorships, exhibits, publications, and membership. • Created compelling brand and targeted messaging for a wide range of audiences. • Ensured that campaign elements were tagged for effective tracking and analysis reporting, using those analytics to inform and adjust direction. • Created digital content to engage the community, utilizing analytics to effectively generate awareness and participation.• Directed video production for pre- and post-event promotion. • Effectively managed relationships with stakeholders, volunteers, and outside vendors, delivering on ideas and driving projects forward.• Managed two sales and three marketing staff in development and execution of sales and marketing plans. • Developed Institute branding and messaging guidelines.PROJECT MANAGEMENT• Proven project management skills and experience in designing, managing, and delivering high-quality projects on time and budget.• Developed and managed budgets resulting in revenues of $12 million.• stakeholders.• Directed market analysis and development activities for new product development and product revisions.ACCOMPLISHMENTS• Increased online and international book sales by 35%.• Instrumental in conversion of publications to digital delivery, increasing margins by 18%.• Established branding for AIAA’s five Forums, DEMAND for UNMANNED conference, and four publication series. • Developed digital and social media outreaches resulting in a 49% increase in new customers for SciTech 2017.• Managed lead-generation activities resulting in 6,000+ email opt-ins for AIAA Forums.• Led marketing activities for the transition from a cold-fusion-based website to a NetFORUM, integrated Ektron CMS-based website.

While job functions remained the same, a new Executive Director instituted hierarchical job titles.

Advocated for, and successful at establishing a centralized, team-based marketing process during a months-long business process reengineering activity. Built and managed a four-person marketing team responsible for 30+ conferences, all publications, membership, professional development courses, exhibits marketing. Added a two-person sales team for publications sales.

Continued to lead major changes to our publications business processes.

Replaced out-of-date publications marketing, sales, fulfillment, and distribution processes with commercially-established best-practices, increasing adoptions, subscriptions, and sales around the world.

Managed marketing activities for six technical journals, monthly magazine, and two book series.