Clients:Shanghai International Marathon, CHOCDAY, adidas, adidasOriginals, Fred Perry, izzue, Poggenpohl, THG Paris, NATUZZI, Polaroid, De'Longhi, Starbucks China, Starbucks Roastery, Manchester City1. Providing marcom pitch proposal2. Social media content planning and writing, including Weibo / WeChat / RED3. Monthly/Yearly social media calendar scheduling4. Marketing material translation and proofreading5. Breaking news and press release writings, eg: Poggenpohl & THG Paris 2023&2024 KBC event, Manchester City event PR release, SH International Marathon Launch Host6. Providing brand social media campaign, eg: adidas Olympics campaign - seeing possibilities media plan and shooting execution; adidas Originals Forum series; adidas WUJI 2022 Q2-Q4 imc plan7. Providing social media engagement rule & collecting UGC 8. Maintaining relationship with influencers and media for PR event, eg: Poggenpohl & THG Paris 2023&2024 KBC event; De'Longhi Tmall Super Brand Day; Polaroid Go Launch Party; FlawlessFlashbacks in Shanghai Fashion Week; adidas WUJI 2022 Q2-Q4; Starbucks Roastery Yunnan Beans event

1. Online content: • Providing yearly / monthly social media schedule• Providing content on WeChat/Weibo/Retail Store/Offline Event regards on planning and writing2. Marketing promotion: • Maintaining relationship with influencers and media• Providing brand social media program planning, production and execution, such as: "Well Travelled [旅行者漫记]", "Holiday Gift Guide" and so on3. Collaborating with PR agency and digital agency

Clients:IWC Watches, Foundation de Haute Horlogerie, Bose, Turkish Airlines and Air Mauritius1. Social media content planning and writing, including Weibo / WeChat / Facebook (Bose Taiwan & Hong Kong)2. Monthly calendar scheduling3. Marketing material translation and proofreading, just like FHH New Models & Trends 20174. Breaking news writings5. Social media campaign• Providing artist & KOL’s copy for livestream or e-commercial campaign, eg. 李荣浩、秦奋、朱星杰…• Real-time repost, eg. Lewis Hamilton Roadshow6. Providing social media engagement rule & collecting UGC

1. Online content: providing social media content topic on WeChat post regards on writings and layout, the topic including but not limited to travel, food and beverage, fashion etc.2. Magazine content: selecting and writing articles for magazine content3. Annual Award Activity planning, budgeting, procurement as well as executions

1. EVENTS (Exhibition, Concert, Theatre)• Collaboration plans and follow-up executions negotiation with clients regarding on partnership• Media scheduling on WeChat / Weibo etc. platform• Online content proofreading and checking• Brainstorming and execution on both online / offline activities• Interview with celebrities and KOLs and write report• New client’s development and draw up contracts2. Travel• New client’s development and draw up contracts• Collaboration plans and follow-up executions negotiation with clients regarding on partnership

Baume-et-Mercier1. Translating watchmaking details & press release2. Proofreading social media content & press release3. Support for media & VIP events4. Collaborating with PR agency