Lead the marketing efforts for The Cable Center, promoting and managing its programs, which include the Cable Hall of Fame, Intrapreneurship Academy, Mavericks Lecture Series, Barco Library Collections and events marketing.

My areas of responsibility include directing The Cable Center's marketing initiatives for both events and mission-based initiatives,. I am also director of the Intrapreneurship Academy (IA), which gives cable industry rising leaders the tools to become intrapreneurs by teaching the process of innovation and applying it to a real-world project within their companies. Participants engage with an instructor, each other, and a company sponsor so they can master the skills to drive innovation within their roles.

Marketing Expertise Your Business Needs to Hit All the Right Notes.​​​​​​​In today’s noisy and crowded business world, you need to leverage all the tools available to be heard.And it's not enough to shout louder than your competitors. You need to be strategic in what and how you communicate, in identifying the audiences you're engaging with, and in deciding when and where you reach out to them.That's where Orchestrated Content comes in. Orchestrated Content will:- Provide a strategic review of your current marketing and communications- Deliver content marketing plans to drive better business results- Create and distribute content that will optimize your digital presence- Utilize content to position your company as an expert in its industry- ​Align your company's messaging and positioning with business goals- Leverage analytics to see what's working and and what's not

As the Director of Marketing for one of the largest digital media companies in the shopping center industry, I managed the digital content for more than 750 shopping center clients, which includes creating, curating, and publishing daily content for all websites, as well as managing their email marketing and social media programs. I also spearheaded sales support, which includes development of sales collateral and proposal responses.

As a member of the six person senior leadership team, managed all aspects of marketing and communications for a $10M non-profit, including graphic design, web design, public relations, email marketing, advertising, copy writing, media and print shop. I provided marketing expertise, strategic planning and execution for 13 program departments within the JCC and MACC (Mizel Arts & Culture Center); family programs, preschool, day camp, overnight camp, fitness center, aquatics, youth (school-age) programs, teen programs, senior programs, art academy, theatre academy, film festival and JAAMM Festival. I led a team of graphic designers, web designers, project managers and writers to execute and deliver marketing plans. Some notable achievements include:• In 2007, rebranded the annual Jewish book fair as the JAAMM (Jewish Arts, Authors, Movies & Music) Festival and ramped attendance from 1300 the first year to over 5000 in 2011. • In 2011, conducted a two-month strategic analysis of the fitness center including competitive analysis, compensation analysis, member survey, industry data collection and employee interviews which resulted in a complete department restructuring. In the six months since implementation, membership has been net positive for five out the last six months. • In 2012, conducted an assessment on the effectiveness of the JCC’s communication vehicles, the result of which was a redesigned website, streamlined ‘top 5’ weekly e-newsletter and graphic focused, concise seasonal guides to create a more compelling communication platform driving the user to the website for program detail and registration. One measurement of success was that the e-newsletter open rate increased from an average of 17% to 25%.

Independent contractor specializing in the telecommunications industry. Acting as interim mid-level marketing resource for companies such as Ameritech and US West. Some of these projects included creating a "win-back" marketing strategy, creating and delivering sales training and wrote product manuals.

Managed the product life cycles for two of MCI's most successful offerings, 800 service and Vnet (Virtual Network Service). Created marketing plans, sales support and training materials. Was product spokesperson for five state Midwest region.