Janice Sim Email & Phone Number

Singapore

The General Manager is responsible for the overall management and growth of the business, including overseeing financial performance, strategic planning, business development, and team management. Reports to the Board of Directors for MERCU Learning Point Pte Ltd.

· Heads the Business Development Department and Marketing Department and Operations managing 11 brands across the group including Child Care and Kindergarten Marketing Department · Manage marketing, advertising activities for all 11 brand entities under the group · Public relations, manage public relations initiatives & prepare media release · Analyze the market demands, trends & sales · Present realistic market research; create strategic marketing and sales plans, proposal to management and action plans approach to market, and follow-up sales & marketing reports · Organize, oversee & monitor the daily activities and sales performance of your team · Plan and implement sales and marketing strategies to achieve brand awareness, sales objective and goals · Develop new business ventures and growth for the group · Develop new business ventures and growth for the group · Oversee project timeline, working with relevant authorities and stakeholders in setting up new centres · Financial Management · Responsible for financials (managing the profitability) and enrolment performance for the centres including meeting budget for operations, assets and facilities · Prepare and manage budget and forecast · Ensure financial compliances · Resource Management · Mentor staff and plan career paths of staff - Develop human capital, succession grooming and planning · Build Teamwork and cooperation within centres or clusters to achieve company’s objectives · Planning - Develop and strategise expansion plans to well support the various SBU/HODs - Conceptualise, plan, propose, co-ordinate, organise and implement strategies/plans/activities for new centres Successful acquisitions of 5 centres in 2017 Last Drawn Salary SGD

· Heads the Business Development Department and Marketing Department managing 14 brands across the group including Child Care, Student Care and Enrichment Marketing Department · Manage marketing, advertising activities for all 14 brand entities under the group · Public relations, manage public relations initiatives & prepare media release · Analyze the market demands, trends & sales · Present realistic market research; create strategic marketing and sales plans, proposal to management and action plans approach to market, and follow-up sales & marketing reports · Organize, oversee & monitor the daily activities and sales performance of your team · Plan and implement sales and marketing strategies to achieve brand awareness, sales objective and goals · Organisation and management of sales and marketing activities and events · Promote and enhance brand value

· Market Penetration · Promote and enhance brand value * · Source for suitable school sites for expansion · Plan, propose and implement marketing and promotions at centres - Initiate, manage and implement relevant marketing or promotional activities · Conduct area marketing in areas surrounding the centres to increase market penetration · Financial Management · Responsible for financials (managing the profitability) and enrolment performance for the centres including meeting budget for operations, assets and facilities · Prepare and manage budget and forecast - Ensure financial compliances · Resource Management · Mentor staff and plan career paths of staff - Develop human capital, succession grooming and planning · Build Teamwork and cooperation within centres or clusters to achieve company’s objectives · Planning - Develop and strategise expansion plans to well support the various SBU/HODs - Conceptualise, plan, propose, co-ordinate, organise and implement strategies/plans/activities for new centres Successful opening of brand new centres in 2015:- Spearhead changes in operational directions or procedures when necessary - Ensure standard operating procedures for external and internal communications are met Drawn Salary SGD $

· Market Penetration · Promote and enhance brand value · Plan, propose and implement marketing and promotions at centres - Initiate, manage and implement relevant marketing or promotional activities · Financial Management · Responsible for financials (managing the profitability) and enrolment performance for the centres including meeting budget for operations, assets and facilities · Prepare and manage budget and forecast · Public Relations & Communications · To maximise and capitalize PR activities wherever possible e.g. initiating media release in support of government’s directions · Ensure all SBU/HODs’ adherence and conformity to corporate identity and corporate guidelines · Brand custodian for all SBU/HODs, seeking to enhance/improve market perception of all brands/products and services within the Group · Ensure adherence to above the line (ATL) positioning and below the line (BTL) quality and standards

· Hosting interviews with applicants for implementation of lessons and classes · Manage Premium Customers · Manage, maintain, and improve the customers’ business profitability. · Implement the account strategy set by the General Manager · Create a competitive advantage for the business · Develop and keep current an appropriate account strategy in line with business plans, to achieve profitable revenue growth. · Develop and manage after sales strategy · Manage the development and delivery of services · Create schedules and advertising prints for implementation of enrichment classes

Diploma, Early Childhood Care And Education

Secondary Education

Pass With Credit (Recognition accredited by LCCI)