Janice Fu Email & Phone Number

Shanghai, China

Shanghai, China

External Communications• Media Relations maintain and expand, interview, press release, feature report• CSR projects plan and carry out• Sponsor and Collaboration: speaking opportunities, Cross-sector Collaboration (Government, NGO, Associations)• Crisis Management• Online Media, Digital Media and Social Media• External Assessment and Awards• M&A project communicationsInternal Communications• Work closely with HQ and Asia Pacific region team to rollout… Show more External Communications• Media Relations maintain and expand, interview, press release, feature report• CSR projects plan and carry out• Sponsor and Collaboration: speaking opportunities, Cross-sector Collaboration (Government, NGO, Associations)• Crisis Management• Online Media, Digital Media and Social Media• External Assessment and Awards• M&A project communicationsInternal Communications• Work closely with HQ and Asia Pacific region team to rollout global or region project, such as * Henkel Dragon Plant, the world largest adhesives plant opening ceremony * Henkel 2016 Strategy road show * Henkel International media tour• Work with BUs & Function Departments on various projects * Henkel China External official website re-launch * One Henkel project, such as Henkel Day, HSE Day * HR relevant project, such as Henkel Innovation Challenges campaign, CEIBS Open Day Show less

Shanghai, China

Media & PR• Collaborate with US\UK\HK international teams; Participate the regular meetings• Develop media promotion plan; Keep good relationship with media; Arrange interview• Collaborate with industrial media and business media, such as: barter database from 21ST CENTURY BUSINESS HERALD • Initiate new digital media promotion, such as: Weibo and Facebook Marketing Promotion• Develop the annual marketing promotion strategy • Establish bilingual website; Set up… Show more Media & PR• Collaborate with US\UK\HK international teams; Participate the regular meetings• Develop media promotion plan; Keep good relationship with media; Arrange interview• Collaborate with industrial media and business media, such as: barter database from 21ST CENTURY BUSINESS HERALD • Initiate new digital media promotion, such as: Weibo and Facebook Marketing Promotion• Develop the annual marketing promotion strategy • Establish bilingual website; Set up online registration system; Manage the database• Manage agency & vendor to work on all design and video assignments• Control advertising budget and monitor the effectiveness of advertising campaign, such as: SEM and Google AdSenseProgram Experience (GDC Game Developers Conference)• Responsible for Shanghai and Taipei events promotion in global area; Assist in US-San Francisco, Germany-Cologne and US-Austin events promotion in domestic area • Develop the Chinese campus promotion strategy and execute in 80 key campus • Maintain and promote the brand of GDC; Make sales report• Execute the program on site Show less

Shanghai, China

Media Relations• Media visiting and develop media resources• Media invitation and reception for events (about 60-70 media each time), arrangement media interview • Make news clipping, BBS interaction and collect the comments from KOLsAssistant of marketing manager to develop and execute promotion plan• Preparation for UBM’s Chinese Market Entry Strategy, on brand position and promotion for UBM• Media promote plan for global program, such as: GDC game developer… Show more Media Relations• Media visiting and develop media resources• Media invitation and reception for events (about 60-70 media each time), arrangement media interview • Make news clipping, BBS interaction and collect the comments from KOLsAssistant of marketing manager to develop and execute promotion plan• Preparation for UBM’s Chinese Market Entry Strategy, on brand position and promotion for UBM• Media promote plan for global program, such as: GDC game developer conference events in USA, Canada and Germany • Assistant on establish of website in Asia, collecting peer companies information Show less

Shanghai, China

Media & Association Relations, Marketing Promotion• Responsible for media placement plan, write news and advertorials• Maintain relationship with the Examination Committee of Cambridge BEC, the Examination Committee of Basic Interpretation, the Examination Committee of German and French etc. • Set up and maintain the website, such as: official website channels, features, cooperation websites• Responsible for the design and manufacture of promote materials, such as: DM and… Show more Media & Association Relations, Marketing Promotion• Responsible for media placement plan, write news and advertorials• Maintain relationship with the Examination Committee of Cambridge BEC, the Examination Committee of Basic Interpretation, the Examination Committee of German and French etc. • Set up and maintain the website, such as: official website channels, features, cooperation websites• Responsible for the design and manufacture of promote materials, such as: DM and brochureEvent Execution • Plan and execute varied promotion events to support the sales results, such as: new school opening, prize-giving ceremony, Christmas party, celebration party etc. • 500 local promote activities and reach new clients in Shanghai• Assist to organize teacher team external communication promotion, include shooting in photographic studio Show less