Janice G Fraser Email & Phone Number

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

Vancouver, Canada Area

LandSure is a wholly owned subsidiary of the Land Title and Survey Authority of BC (LTSA). I provide strategic external communication expertise for LTSA initiatives, including corporate, B2B and brand communications. I develop communications plans for various projects including product and software launches, corporate issues and industry outreach.

Vancouver

• Managed a team in the planning and execution of a content strategy and editorial plan across owned and paid channels. Aligned activities with organizational objectives to produce content that resonated with intended.
• Managed the development of written and visual content (written, photo and video)across web, social and paid digital channels
• Guided an editorial calendar to meet the needs of global channels and markets (US, Canada, UK, Germany, Australia, China and Mexico)
• Content lead for the relaunch of HelloBC.com, resulting in improved site performance and 6 website awards
• Ensured brand alignment across all content
• Used data and analytics to increase content performance and quality

Vancouver, Canada Area

• Responsible for increasing media coverage of British Columbia as a travel destination, including digital and social media. Developed and executed strategic communications plans to support marketing objectives, and.
• Evaluated the media relation needs of Destination BC’s marketing division, and developed communication strategies, policies, and standards to achieve goals.
• Identified emerging issues, developed strategic recommendations and prepared appropriate response including writing press releases, speaking notes, and acting as media spokesperson where appropriate.
• Planned and executed media events in key markets across US, Canada and Mexico
• Conducted one-on-one media appointments with national North American media outlets to pitch travel stories; acted as media spokesperson for on-camera interviews.
• Developed media relations strategy for hosting up to 500 annual individual and group press visits for journalists, influencers and broadcasters on assignment from global markets.

Vancouver, Canada Area

Responsible for increasing broadcast, print, online and social media coverage of British Columbia as a travel destination. Hosted press trips, wrote and edited media releases, acted as media spokesperson.

Vancouver

Executed communications and media relations activities to elevate the company’s profile and reputation. Built relationships with key journalists and broadcasters to increase media coverage. Managed media monitoring, responded to media requests, produced content including media releases and related collateral.