Janice Kall Email & Phone Number

Poway, CA

Elected President in 2022, Secretary from 2022 to 2018. Elected President in November 2012. Elected to Vice President in 2010. Secretary of the Board of Directors from November 2007 until November 2010. Past President 2014Member since 1994. Poway Valley Riders Association is an equestrian recreational facility designed to promote horsemanship and foster.

Greater San Diego Area

Hardy Process Solutions is a leading manufacturer of process weighing systems for manufacturing operations. This position takes me to frontline marketing with primary responsibilities in lead generation, new product launches, website marketing and branding.

Greater San Diego Area

• Project manager for leading window film manufacturer for both automotive and architectural product lines. Launched new product lines in Europe, North America, Asia, and Australia.
• Product management for online energy analysis software tool for dealers sold through subscription
• Managed new product launches, marketing collateral development, advertising, eblasts
• Developed Internet strategy and international internet marketing, increasing traffic 30% annually
• Developed sales tools, collateral, webinars, presentations, dealer information manuals
• Launched an online training academy for window film dealers

Greater San Diego Area

• Product marketing for new iSCSI IP SAN product, including marketing strategy, working with developers, driving marketing communications, managing technical documentation, branding, business planning, and competitive.
• Developed and implemented MRDs, competitive strategy, competitive analysis, product launch plans, sales tools, technical sales guides, white papers, data sheets
• Ongoing internet promotion, including email blasts, newsletters, advertising (Google PPC)
• Performed competitive analysis, market research, and product planning

Greater San Diego Area

• Senior marketing manager for Fibre Channel SAN Extension, Network Interface Cards and Optical Networking products. Performed competitive analysis, market research in Storage Area Networking and other marketing.
• Developed business plan, private placement memorandum, working directly with the CEO
• Developed new product strategy, including MRDs and PRDs for new Optical Router Products
• Managed development of sales tools and marketing materials, including sales guides, competitive analysis tools, marketing communications, product and investor presentations

Greater San Diego Area

• Senior level marketing role directing a product/services marketing program support. Managed a six-member team overseeing services marketing, e-business, channel management, product promotions, market research.
• “Productized” services business, including turning manufacturing processes into data recovery and conversion services. Achieved $2 million with 40% gross margin in first year
• Developed and managed an ecommerce system
• Strengthened marketing function increasing departmental productivity at a 25% savings
• Strategized and developed lifecycle extension programs for end of life (EOL) product

Greater San Diego Area

• Concurrent positions managing comprehensive marketing programs encompassing technology and product promotion for two discrete start-up ventures. Oversaw inter-departmental program management team for new product.
• Managed internet marketing, including SEO, email communications, and online marketing
• Expanded product management function through development of product marketing materials for emerging technologies; industrial design and product development; product customization for sales to major OEM manufacturers
• Developed technical OEM sales tools; instrumental in capturing mayor OEM contracts

San Diego

• Highly diversified brand management role supporting planning and oversight of major (award winning) new product launches. Worked closely with Engineering launching products and developing product life cycle extension.
• Managed internet marketing and website development
• Managed major new award-winning product launches, including the Desktop Projector launch, which vaulted the company from $100 to $250 million in one year
• Developed a product and marketing program that launching company into position as leading provider in educational market; built sales to $60 million annually
• Event management for 12 large and 40 small events annually

Mba, Emphasis On Marketing

Activities and Societies: Specialized in New Product Development, Marketing Management, Communications, and business operations.

Ba, Journalism

Activities and Societies: Mau Kappa Tau -- National Marketing Society, Creative Writing, Science Fiction Clubs