Janice Menezes Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

Dubai, United Arab Emirates

Responsible for marketing of PrecisionMed Exhibition & Summit (UAE & KSA editions) through traditional and innovative B2B marketing campaigns to retain and attract new exhibitors, visitors, and delegates.• Marketing strategy, including planning, implementation, and optimization for both inbound and outbound marketing campaigns.• Deliver strategic marketing KPIs by driving online traffic, leads and conversions with regular reporting.• Understands data behavior, through continuous testing and reporting, measure the marketing ROI for channel and campaign performance using Adobe Analytics, Google Analytics, and other platforms to monitor and optimize performance.• Create detailed budgets, adhere to, and manage deliverables with vendors and sponsors.• Develop unique organic search growth strategies for each stage of a customer lifecycle and various personas, in line with current digital trends and platforms of various international markets.• Manage and improve organic search engine performance and goal setting based on clickthrough rates, traffic, and conversions.• Design and implementation of testing and optimization strategies (including A/B testing, landing pages and CTA’s).• Develop the plan and manage relationships with suppliers, including creative designers, website developers, media, PR agency, database, social media, and digital marketing agency. Monitor and adjust the plan based on performance metrics.• Copywrite marketing materials in line with the content calendar and messaging. • Develop and write content for email campaigns based on personas and value propositions, landing pages, website, pre- and post-show event brochures.• Undertake market research to understand customer, competitor, and industry developments; utilizing metrics to inform decision-making and plans.• Sponsorship and exhibitor/stakeholder marketing deliverables management.

Toronto, Ontario, Canada

Responsible for developing, management and execution of a marketing budget of US$1.5M for Technology and Power vendors. (CyberPower, APC by Schneider Electric, Eaton, Tripp Lite, Vertiv, LG, Samsung, Dell, HP, Microsoft, Google, Intel, Lenovo)- Attainment of marketing revenue and profit goals through the successful design, sale and execution of marketing vehicles while ensuring the maximum utilization of vendor budgets.- Plan and execute single and multi-vendor events, webinars, and trade shows. Support on-site including build up, registration, on-site issue resolution, tear-down and hosting vendor reps.- Create marketing proposals with detailed budgets and manage deliverables with vendors and sponsors.- Report on the budget and performance of vendor marketing programs, sales & reseller incentives & events.- Campaign measurement, data analytics and reporting on performance against set targets of customer acquisition and retention for better results. - Collaborated with sales teams to develop effective lead generation strategies, resulting in a 25% increase in qualified leads.- Managing resources such as creative, web designers, copy writers, email specialists, data team and marketing fulfillment team.- Oversee the design, copy writing & content production for all marketing programs (editorial, landing pages, digital ads, event invitations, registration sites, sponsor pages, social media, email campaigns, video content, telemarketing & tele sales scripts)- Copywrite and proof marketing collateral and PR & Communication for trade shows, conferences, and multi-vendor events.

Ontario, Canada

Plan and execute corporate & regional integrated marketing campaigns for six offices across Canada. Responsibilities included communications strategy, lead generation campaigns, customer retention strategies, content creation, managing events & tradeshows, and delivering growth against the strategic marketing vision.

Meed

Developed and executed an integrated marketing communications strategy for the first Awards event launched by the company. Responsible for executing marketing plans with detailed budget management for 15 annual conferences using traditional and digital marketing platforms. The end goal was to generate as many direct sales as possible and marketing leads for the inside sales reps.

Assist in the creation, implementation and assessment of the annual marketing plans including budget management and strategic business planning. Management and execution of numerous high profile events and magazine subscriptions marketing.

United Arab Emirates

A high level of client servicing & co-ordination activities of the Media Sales & Public Relations Department along with implementing strategies to achieve the advertisement sales targets for various publications in the UAE & across the GCC.

Master Of International Business, International Marketing

Specialization in Finance & Business Management

Bachelor’S Degree, Business, Management, Marketing, And Related Support Services

High School, Commerce, Accounting