Janice Menezes Email & Phone Number

Dubai, AE

Dubai, United Arab Emirates

Dubai, United Arab Emirates

• Responsible for marketing of PrecisionMed Exhibition & Summit (UAE & KSA editions) through traditional and innovative B2B marketing campaigns to retain and attract new exhibitors, visitors, and delegates.
• Marketing strategy, including planning, implementation, and optimization for both inbound and outbound marketing campaigns.
• Deliver strategic marketing KPIs by driving online traffic, leads and conversions with regular reporting.
• Understands data behavior, through continuous testing and reporting, measure the marketing ROI for channel and campaign performance using Adobe Analytics, Google Analytics, and other platforms to monitor and optimize.
• Create detailed budgets, adhere to, and manage deliverables with vendors and sponsors.
• Develop unique organic search growth strategies for each stage of a customer lifecycle and various personas, in line with current digital trends and platforms of various international markets.

Toronto, Ontario, Canada

Responsible for developing, management and execution of a marketing budget of US$1.5M for Technology and Power vendors. (CyberPower, APC by Schneider Electric, Eaton, Tripp Lite, Vertiv, LG, Samsung, Dell, HP, Microsoft, Google, Intel, Lenovo)- Attainment of marketing revenue and profit goals through the successful design, sale and execution of marketing.

Ontario, Canada

Plan and execute corporate & regional integrated marketing campaigns for six offices across Canada. Responsibilities included communications strategy, lead generation campaigns, customer retention strategies, content creation, managing events & tradeshows, and delivering growth against the strategic marketing vision.

MEED

Developed and executed an integrated marketing communications strategy for the first Awards event launched by the company. Responsible for executing marketing plans with detailed budget management for 15 annual conferences using traditional and digital marketing platforms. The end goal was to generate as many direct sales as possible and marketing leads.

Assist in the creation, implementation and assessment of the annual marketing plans including budget management and strategic business planning. Management and execution of numerous high profile events and magazine subscriptions marketing.

United Arab Emirates

A high level of client servicing & co-ordination activities of the Media Sales & Public Relations Department along with implementing strategies to achieve the advertisement sales targets for various publications in the UAE & across the GCC.

Master Of International Business, International Marketing

Specialization in Finance & Business Management

Bachelor’S Degree, Business, Management, Marketing, And Related Support Services

High School, Commerce, Accounting