• Raise the overall brand awareness for MAP International in the local, national, digital, and non-profit spaces in coordination with the marketing team.• Ensure proper articulation of MAP’s desired image and position, consistent communication of image and position throughout the organization and assure communication of image and position to all constituencies, both internal and external.• Responsible for editorial direction, design, production and distribution of all publications, including direct mail and digital marketing.• Maximize and grow social media presence in applicable outlets.• Manage all MAP marketing and communications activities including direct mail, external marketing pieces, publications, social media, and digital communications.• Work with MAP’S public relations firm on media relations and external branding.• Own and control the consistent appearance of all MAP print and electronic materials such as thewebsite, letterhead, use of logo, brochures, etc. ensuring consistency across the organization.• Responsible for the development, implementation, and maintenance of MAP International’s website and email marketing program.• Build a strong marketing and communications team to ensure the smooth operation of the marketing/communications function.• Proactively interface with fundraisers and other key stakeholders on the creation of marketing materials ensuring consistent messaging and appearance.• Develop strategic plan for significant growth for marketing and communications.• Responsible for the development and achievement of short term and long-term marketing and communications financial objectives.• Monitor and evaluate return on investment for all direct and digital response fundraising activities.• Conduct general market research in the fields of marketing, communications, non-profit management, and governance.

• Raise the overall brand awareness for MAP International in the local, national, digital, and non-profit spaces in coordination with the marketing team.• Ensure proper articulation of MAP’s desired image and position, consistent communication of image and position throughout the organization and assure communication of image and position to all constituencies, both internal and external.• Responsible for editorial direction, design, production and distribution of all publications, including direct mail and digital marketing.• Maximize and grow social media presence in applicable outlets.• Manage all MAP marketing and communications activities including direct mail, external marketing pieces, publications, social media, and digital communications.• Work with MAP’S public relations firm on media relations and external branding.• Own and control the consistent appearance of all MAP print and electronic materials such as thewebsite, letterhead, use of logo, brochures, etc. ensuring consistency across the organization.• Responsible for the development, implementation, and maintenance of MAP International’s website and email marketing program.• Build a strong marketing and communications team to ensure the smooth operation of the marketing/communications function.• Proactively interface with fundraisers and other key stakeholders on the creation of marketing materials ensuring consistent messaging and appearance.• Develop strategic plan for significant growth for marketing and communications.• Responsible for the development and achievement of short term and long-term marketing and communications financial objectives.• Monitor and evaluate return on investment for all direct and digital response fundraising activities.• Conduct general market research in the fields of marketing, communications, non-profit management, and governance.

Works with a diverse group of clients all across the country to define, embrace and promote their brands. Develops effective marketing strategies to help businesses grow their bottom-lines and meet company goals.Manages the creation of all forms of advertising including print ads and collateral, video production, digital marketing, social media and much more.

Responsible for leading marketing decisioning of customer interactions through planning effective communications across touch points (inbound and outbound). Develops, implements and optimizes data-driven customer contact interaction strategies and tactics across customer interactions and delivery channels through internal and external partnerships.Responsible for partnering with internal and external stakeholders to champion customer-centric, data-driven multi-channel strategies designed to acquire customers, increase customer retention, deepen customer engagement and promote loyalty/advocacy of Regions.Establishes guidelines and direction for customer integrations across products/Business Groups and direct strategy related to customer touch points (inbound and outbound).Ensures collaboration, consensus-building, integration and optimization of touch points across delivery channels that support all Business Groups and products.Develops strong analytical partnerships to be able to understand customer streams.

Develops curriculum and teaches classes in the Marketing Certificate Program including Marketing 101, Advertising, Branding and Marketing Strategy

Developed a number of television, direct mail, billboard, radio and social media campaigns, growing membership by 10-60% some yearsCommunicated company vision and strategic position to a membership base of over 1000 through videos, electronic newsletters, website, social media, printed collateral and moreDeveloped strategic communication plansDeveloped curriculum and teaches a number of classes including New Member’s OrientationCustomer Service, Volunteer Service, Leadership and moreDeveloped website and mobile appDeveloped all communications material, internal and externalRecruited, trained and led hundreds of volunteers

Developed small business marketing strategies for over 30 affiliate banksEnsured cross-functional support for marketing plans with legal, customer service, operations, research, sales departments and product developmentManaged company-wide small business campaigns in 2006-2008Managed small business campaign in 2007, which generated over $52MM in deposits Managed the development of customer communicationsEstablished, implemented and monitored Intranet sales tool for over 800 local commercialcustomers to advertise products/services to company employeesWrote a monthly newsletter for commercial banking sales staff and senior managementcalled The Commercial ConnectionDelivered marketing presentations and developed proposals for sales staffResponsible for marketing Internet banking tool for businesses, which surpassed salesgoals in less than six monthsReceived numerous awards at the company level for leadership and exceptional performance