I love eureka moments! Those magical times when everything clicks, and you can clearly see the path ahead. I love being able to bring clarity to confusion, build structure in a vacuum, and help people by connecting the dots. That’s why I do what I do. I am an experienced insights expert with over 15 years-experience working across Fortune 500 companies as a trusted strategic partner, innovation catalyst, and insights evangelist. I’ve worked across B2C and B2B businesses leading insights for notable CPG and apparel brands like, Pantene, Herbal Essences, Wrangler, Lee, and Dickies as well as B2B work apparel and footwear brands like, RedKap, Bulwark, Kodiak, and Terra. Most recently, I’ve leveraged my expertise to help start-up firms deepen their consumer understanding and advise new clients on current and future industry trends.A few of my significant accomplishments to-date include:• Led research that shaped strategic decisions for Workwear brands, enabling growth of key product categories, portfolio expansion, and influenced the acquisition of a major competitor.• Spearheaded end-to-end global research in the naturals whitespace for Pantene Nature Fusion and enabled international expansion of Herbal Essences into Latin American and Asian markets.• Promoted a consumer-centric culture within the B2B Workwear division by championing innovative research methods, implementing best practices, and embedding insights into the go-to-market process.My Core Competencies:Consumer Insights | Market Research | Qualitative Methods | Quantitative Methods | Innovation Research | Research Design | Strategic Analysis | Product Development | Competitive Intelligence | Insight Generation | Market Trends | Market Intelligence | Leadership | Cross-Functional Collaboration | Stakeholder Management | Vendor Management | Project Management | Presentations